BluSpots is a beacon-based platform that uses BLE technology to deliver personalized and contextually relevant engagements to customers within a business premises. The platform deploys BLE beacons throughout a store then uses a management system to target customers with customized content when they come near the beacons. The system provides insights into customer behavior and can trigger actions like opening the camera app. BluSpots offers an easy setup process and indoor location mapping capabilities to enhance customer experiences.