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How do you identify and engage customers?
1. HOW DO YOU IDENTIFY
AND ENGAGE CUSTOMERS?
How do you know when a customer is
in your store?
Is she a loyal and frequent customer?
Would you remember each and every
one of them, their preferences and
name?
Confidencial ESSO Technologies (C) Todos los derechos reservados
2. NOMOPHOBIA
NO-MOBILE-PHONE PANIC
Loyalty programs with BlueMKT:
Does not require to remember numbers
No cards required
NO APPS REQUIRED on consumer side
Does your customer have a mobile device?
BlueMKT knows your customers
Confidencial ESSO Technologies (C) Todos los derechos reservados
3. WHAT DOES BLUEMKT DO FORYOUR
BUSINESS?
Confidencial ESSO Technologies (C) Todos los derechos reservados
4. LICENSING / BUSINESS MODEL
EULA - License
• Platformuser
• BlueBeats (per Antenna)
Vertical Markets Modules
• Retail
• Restaurant & Bar
• Pharma & Medics
• Transport
• Hotel
Analytics tool & Reports
Confidencial ESSO Technologies (C) Todos los derechos reservados
5. THANKYOU!
contact@bluemkt.mx
+52 443.299.2420
Mobile: +521 443.395.7626
http://blueretail.net http://bluemkt.mx http://essotech.mx
Confidencial ESSO Technologies (C) Todos los derechos reservados
BY
Editor's Notes
PROBLEMA
Cómo sabes cuando un cliente está en la tienda?
Quienes sí son clientes, quienes sólo visitantes? Te han comprado anteriormente?
Qué te tan frecuentemente te visita?... Son muchas personas, muchas caras, preferencias!
Existen los programas de lealtad tradicionales, requieren que el cliente porte una tarjeta o recuerde su número… y sólo te das cuenta que es cliente frecuente hasta que hace la compra y paga.
SOLUCIÓN
No todos son Starbuck, que se acuerdan de las personas y sus gustos sin necesidad de presentar una tarjeta… Qué pasaría si pudieras detectarlos desde el momento en que entran? Podrías hacer ventas cruzadas si sabes qué gustos tienen?
https://www.textmagic.com/blog/infographic-nomophobia-the-facts-behind-the-biggest-phobia-in-the-world/
