This document provides tips for telemarketing BLU Currency as a buyer instead of a seller. It advises asking qualifying questions to seem like a buyer before stating the expected sales amount and asking for the decision maker. When speaking to the owner, restate the sales potential, ask if they can handle that level of business, then introduce trade. Close the appointment by emphasizing BLU Currency's ability to allow deficit spending before earning trade dollars.

1. BLU Currency Telemarketing
- Approach as a
buyer.
- Sell the
appointment
only!!

2. Common Gatekeeper Objections
• He is with a client.
• He is not available now.
• What is this call
concerning.
• I can help you.
• What are you selling?
• Can I take your name
and number?
• Could you send some
information?

3. Why are the gatekeepers saying this?
• #1 Reason?
• Because you
are selling!
• Become a
Buyer!!

4. Step 1
• Never identify yourself
initially. Ask 3 qualifying
questions – just as if you
were a customer.
• Ex: Restaurant:
• Are you open for lunch and
dinner?
• Do you have private
meeting space for 20-25?
• Do you offer catering?

5. What will happen?
• The gatekeeper will assume you are a buyer.
• You can ask most any question and expect a
favorable response .
• You are utilizing a valuable currency – same as
using cash.

6. Step 2
• State expected sales and
ask for the decision maker.
• Ex: Great, this is Joe Buyer
at BLU Currency. I need to
purchase $750 - $100 in
food this month from a
local steakhouse. Could I
speak with the owner for a
moment to discuss the
TERMS.

7. What will happen next?
• The gatekeeper feels that she has a buyer on the
line.
• This excitement will be passed on to the owner.

8. Step 3 - Owner Approach
• Restate the expected
amount of sales.
• Ask if they can handle a
deal of this size.
• Introduce trade at this
point.

9. Step 4- Introduce BLU.
• 1- Test the waters – Any
previous trade
experiences?
• 2. – Use your client
directory as leverage.
• 3. Ask for the
appointment.

10. Common Owner Objections
• I have tried trade clubs
– I lost money.
• I only deal in cash.
• Send me some
information.
• Call back in a month.
• I’m not interested.
• +1000 others……

11. Step 5 – The Close
• The only thing you are
closing is the
appointment.
• The #1 appointment
closing statement is
when there is an
objection is:

12. BLU Deficit Spending
• BLU Currency will allow you to spend BEFORE you take in one trade dollar.
Take a look at my list of clients that want to do business with you. If you
see something that you will be spending cash on – Let’s initiate a trade. If I
have nothing you want or need- obviously we will not trade – I will be in
your neighborhood tomorrow . I would like to a 15 minute appointment
at 2:00.

13. Stay away from….
• Giving too much information about Barter.
• Initially asking to speak with the owner.
• Giving price over the phone.
• Getting questioned by the gatekeeper.
• Leaving detailed messages.