Bloxx introduces its third generation web filtering technology called Tru-View Technology. Tru-View Technology uses language analysis and intelligent identification to perform real-time URL categorization and filtering, providing better coverage of the internet than first and second generation filters. It can automatically analyze and categorize up to six million URLs per day with high accuracy. Tru-View Technology filters content even if a URL is not in its database by analyzing the content, giving better protection than competitors.