This document provides an overview and analysis of Bloom Consulting's Country Brand Ranking and Rating for 2011. It summarizes Bloom's methodology for evaluating countries based on economic performance, communication strategies, and an algorithm that correlates the two. The top-performing countries in trade are mainly European, US, BRIC, and Asian nations. While some countries ranked highly, their communication strategies were deemed only moderately or not effective. Differentiation of country brands varies globally.
Ranking de marca-país Edición Turismo elaborado por Bloom ConsultingCEGOS Turismo
Informe elaborado por la consultora Bloom Consulting, en el cual muestran su ranking de marca-país, edición turismo, en el cual España alcanza la segunda posición.
Ranking de marca-país Edición Turismo elaborado por Bloom ConsultingCEGOS Turismo
Informe elaborado por la consultora Bloom Consulting, en el cual muestran su ranking de marca-país, edición turismo, en el cual España alcanza la segunda posición.
The CMO’s Growth-Driving Playbook is a compilation of insights from the top 18% of growth-driving CMOs from Deloitte's recent survey. Their ‘plays’—common goals, mandates and approaches—provide a glimpse of how today’s marketing vanguard is advancing the growth agenda and reshaping the role of the modern CMO.
The CMO Survey—a biannual survey, conducted since 2008 by Duke University’s Fuqua School of Business marketing professor Christine Moorman—measures how marketing leaders navigate this brave new world. Here are the Top 5 Takeaways from the recent survey from Deloitte, a survey collaborator.
Trends in FDI, investment attraction and FDI master plan and case study on global location selection by Investment Consulting Associates - ICA and Atlas Advertising
The PIM marketing trend rapport 2012 is the Mission Impossible : 8!
Use it wisely
Contact for further information
m.vdbosch@stratexsol.com
www.stratexsol.com for associated links
The CMO’s Growth-Driving Playbook is a compilation of insights from the top 18% of growth-driving CMOs from Deloitte's recent survey. Their ‘plays’—common goals, mandates and approaches—provide a glimpse of how today’s marketing vanguard is advancing the growth agenda and reshaping the role of the modern CMO.
The CMO Survey—a biannual survey, conducted since 2008 by Duke University’s Fuqua School of Business marketing professor Christine Moorman—measures how marketing leaders navigate this brave new world. Here are the Top 5 Takeaways from the recent survey from Deloitte, a survey collaborator.
Trends in FDI, investment attraction and FDI master plan and case study on global location selection by Investment Consulting Associates - ICA and Atlas Advertising
The PIM marketing trend rapport 2012 is the Mission Impossible : 8!
Use it wisely
Contact for further information
m.vdbosch@stratexsol.com
www.stratexsol.com for associated links
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Highlights of the Digital Country Index 2016 edition.
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www.digitalcountryindex.com and www.bloom-consulting.com
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