Lisa-Dawn Sheridan has over 20 years of experience as a certified flower therapist and acupuncturist. She has founded BLOOM to educate people about flower essence therapy and provide natural treatment to help overcome issues like anxiety, addiction, and trauma through balancing emotional states. Flower essence therapy uses flower essences in a homeopathic approach to induce balance between body and mind and bring about new behavioral patterns. The full treatment protocol takes 6 weeks with doses every 2 weeks costing $50 each. BLOOM is seeking an investor for $35K in startup costs and expects to generate $30K per month in revenue from 200 patients and retail sales.