This document discusses using smartphone technology to increase the national blood supply. It notes that the blood supply has dropped to its lowest level in 15 years, with only a one day reserve. Smartphones now represent over 50% of mobile subscribers in the US and China. An app could leverage location services and user biographical data to schedule blood donations more efficiently based on emergencies. By sending targeted alerts, smartphone technology could maximize the reach of blood donation organizations to thousands immediately, saving millions of dollars and lives.

1. Blood Donation System
@SajjadHusain

2. Demand of Blood

3. 1 in 7
People that enter the
Hospital need blood

4. Every 2 Seconds
Someone needs blood donated to them

5. =
About 3 gallons of blood supports the entire nation’s
blood demand for only 1 minute

6. =
Donating 1 Pint of blood saves on average three lives

7. =
Donating 1 Pint of blood every month saves on average 36 lives a year!

8. Supply & Demand
50
Supply
37.5
Shortage
25
Demand
12.5
0
10 20 30 40 50
Supply 3%
Demand 6%

9. The US blood supply has dropped
to its lowest level in 15 years

10. The American Red Cross has
1
only 1 day reserve rather than
the 3-5 days reserve needed

11. Understanding Current Blood Donors

12. Gender Breakdown of Current Donors
Title
Female
30%
Male
70%
*WHO

13. Age Breakdown of Current Donors
Title
18-25
27%
26+
73%
*WHO

14. How can we leverage technology to
increase the national blood supply and save lives?

16. Smartphones

17. 50.4%
For the first time in US history, majority of
mobile subscribers own smartphones

18. 51%
For the first time in China’s history, majority
of mobile subscribers own smartphones

19. 520%
Nigeria is expected to hit 25M smartphone
users by 2016 (2012 4M)

20. 66%
Two thirds of new mobile buyers opt for
smartphones

21. Age Breakdown of Current Donors
Title
18-25
27%
26+
73%
*WHO

22. Smartphone Penetration by Age
70% 66%
62%
58%
53%
45%
35% 33%
22%
18%
0%
Age 18-24 Age 25-34 Age 35-44 Age 45-54 Age 55-64 Age 65+
*Nielsen

23. Number of Smart Phone Users in the US
200,000,000
150,000,000
100,000,000
50,000,000
0
2010 2011 2012 2013 2014 2015 2016
*Nielsen Estimates

24. Mobile penetration into the World market
is only going to increase

25. How can we use smartphones to increase
the worlds blood supply?

26. Smart Mobile Application
American
Red Cross

27. Smartphone location services
(or manual entry if disabled)

28. User Bio-data
(Name, Birth Date, Gender, Blood Type,
Screening Questionnaires)

29. Smart Scheduling
(based on user & collection centers opening)

30. + + =
American
Red Cross

31. When an emergency strikes, the app can send out an alert based on user’s
location and bio data to schedule a blood donation

32. Example

33. American
Red Cross

34. Maximize Reach

35. American
=
Red Cross

36. Benefits

37. Reach thousands immediately with critical information

38. Send geographically targeted notifications

39. Uses many platforms

40. Saves millions of dollars

41. Save lives one drop at a time

42. Thank You.
@SajjadHusain