Blogger Relations 101 by Andrea Deckard
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Andrea Deckard, professional blogger at SavingLifestyle.com, presented at Boot Camp Digital's Nonprofit Symposium on May 17th. Here is her presentation.
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Blogger Relations 101 by Andrea Deckard
- 1. Blogger Relations 101 Andrea Deckard SavingsLifestyle.com – SavvyBlogging.net @SavingLifestyle
- 2. Brands and Bloggers @SavingLifestyle
- 3. Pros vs. Moms Foundation @SavingLifestyle
- 5. Pros vs. Moms Are you a daddy manager? Are you a mommy specialist? @SavingLifestyle
- 6. Pros vs. Moms Relevance Foundation @SavingLifestyle
- 7. Relevance Connect with a blogger whose content AND audience matches the demographic your brand wants to reach? @SavingLifestyle
- 8. Pros vs. Moms Relevance Foundation Passion @SavingLifestyle
- 9. Passion Is the blogger passionate about the message you want delivered to that audience? @SavingLifestyle
- 10. Pros vs. Moms Relevance Foundation Passion Engage @SavingLifestyle
- 12. Engage Influencers engage their audience. Is the blogger talking at or talking with their audience? @SavingLifestyle
- 13. Pros vs. Moms Relevance Foundation Passion Engage Quality Pitch @SavingLifestyle
- 14. Quality Pitch Create a pitch addressed to the correct name that explains why your brand is relevant to their content. @SavingLifestyle
- 15. Pros vs. Moms Relevance Foundation Be Passion Concise Quality Engage Pitch @SavingLifestyle
- 16. Be Concise Be clear with goals. Be concise with your pitch. @SavingLifestyle
- 17. Pros vs. Moms Beyond Relevance Numbers Foundation Be Passion Concise Quality Engage Pitch @SavingLifestyle
- 19. Beyond Numbers Influence has nothing to do with blog traffic, Twitter followers or Facebook "likes." @SavingLifestyle
- 20. Money Pros vs. Moms Beyond Relevance Numbers Foundation Be Passion Concise Quality Engage Pitch @SavingLifestyle
- 21. Compensation Do you work for free? Does your mortgage company accept gift cards as a form of payment? @SavingLifestyle
- 22. Be Brave Pros vs. Money Moms Beyond Relevance Numbers Foundation Be Passion Concise Quality Engage Pitch @SavingLifestyle
- 23. Be Brave Allow the blogger creative freedom in sharing the intended messaging. Will you trust them? @SavingLifestyle
- 24. Be Brave Pros vs. Money Moms Beyond Relevance Numbers Foundation ??? Be Passion Concise Quality Engage Pitch @SavingLifestyle
- 25. Relationship Bloggers want long-lasting relationships. Treat this relationship as you would any other business partnership. @SavingLifestyle
- 26. Be Brave Pros vs. Money Moms Beyond Relevance Numbers Relationship Be Passion Concise Quality Engage Pitch @SavingLifestyle
- 27. Questions? Andrea Deckard SavingsLifestyle.com – SavvyBlogging.net @SavingLifestyle