Presentation I gave to the Hoosier PRSA chapter of the Public Relations Society of America, on Feb. 27, 2010 at IUPUI.

1. 5 Steps to Successful
Blogging (x3)
(@edeckers)
Erik Deckers
VP of Creative Services
Professional Blog Service

2. I. 5 Simple Rules of
Writing Quickly

3. 1. Plan First

4. 2. Plow Through

5. 3. Fill It
In Later

6. 4. Write

7. 5. Keep it
short.
Real short.

8. II. 5 Simple Rules
of Writing Well

9. 1. Write for a
Clever
12-Year-Old

10. 2. Be Clear
For sale: baby shoes, never used.
—Ernest Hemingway

11. 3. Use Short
Words
Use short
paragraphs too.

12. 4. Edit Mercilessly
First, revise your text. Then rewrite it to fit your needs.
First, revise your text, then rewrite it.
Revise and rewrite.

13. 5. Don’t Overwrite

14. III. 5 Simple Rules of
SEO Writing

15. 1. Readers,
Not
Spiders

16. 2. Use Unique Keywords
“It’s in my
raccoon wounds.”

17. 3. Integrate
Keywords
Naturally
• Title
• Lede (yes, “lede”)
• Subheadings
• Related words & synonyms

18. 4. Don’t stuff your keywords
“This article provides free writing tips, so be
sure to check out this free writing tips article if
you are interested in free writing tips.”
(There’s a word
for people who
do this.)

19. 5. Anchor Text
Learn about
ship anchors
at our website.

20. Any questions?
Find me
SmallerIndiana.com
Read me
ErikDeckers.com
ProBlogService.com
Tweet me
Twitter.com/edeckers
Reach me
Erik@ProBlogService.com For a copy of this deck
Thank you!

21. What is
Pro Blog Service?