This document provides 5 ways to integrate SlideShare into a content strategy by posting different types of content such as industry reports, presentations, repurposed content, visual content, and webinars. It outlines the benefits of using SlideShare such as increasing visibility and traffic to your site, integrating with other platforms, capturing leads, utilizing analytics, sharing content across social media, and improving SEO. The document recommends including links back to your website, optimizing for SEO, making presentations eye catching, focusing on the first slide, adding calls-to-action, posting relevant content, and engaging with viewers.

1. 5 Ways to Integrate
Into Your Content Strategy

2. 5 Ways to Integrate
[SLIDESHARE]
Into Your Content Strategy

3. What is SlideShare?
Largest community for posting and sharing presentations
Users can post public or private presentations in the form of a PDF, PPT,
Keynote, Google Slides, and more
Once uploaded, your presentation can be seen by a wider audience and
is easily searchable by viewers

4. What to Post?

5. 1. INDUSTRY REPORTS
• Summarize key
information
• Add visuals

6. 2. PRESENTATIONS
• Allows your presentations to
be seen by a wider, relevant
audience
• Easily upload slides
• Add to relevant category (ex:
business, marketing, finance)
• Share to social channels

7. 3. REPURPOSE CONTENT
Blogs White
Papers
eBooks

8. 4. VISUAL CONTENT
Quotes VideosInfographics

9. 5. WEBINARS
• Choose a trending
topic
• Add audio narration
• Easily share slides with
participants
• Share easily on social
channels

10. Why implement
SlideShare?

11. 70
Million
Professional Users (slideshare)
One of the top
100
Most viewed websites (slideshare)
5x more traffic
from business owners
than other social media
(slideshare)

12. Increase Visibility
• New posts go to the homepage
• Add to category page
• Seen by wider audience
• Over 70% of SlideShare traffic
comes from targeted search
Integrates with other
platforms
• Hubspot
• Google Hangouts
• Oracle
• Marketo

13. Gate Content
• Increases leads
• Capture contacts information
Utilize Analytics
• Measure
• Improve
• See who is viewing your
presentation

14. Shareable
• Posts easily to social media
• Can be embedded in other
channels (blogs, website,
Improves SEO
• Creditable website domain
• Increases backlinks
• Improves referrals by adding
links back to your site

15. RECOMMENDATIONS
Include
link back
to your
website
Optimize
for SEO
Make
it eye
catching
Focus on the
1st slide
Add a
CTA
Post
relevant
content
ENGAGE

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