Transmedia Storytelling: Connecting Consumers to Brands Through Modern Storyt...mgargan
Meghan Gargan's presentation on Transmedia Storytelling from a marketing and branding perspective. This was presented at Geekend 2011 in Savannah Georgia. Learn more about transmedia storytelling and Meghan at www.meghangargan.com.
11 Trends That Are Changing the Marketing WorldInside Social
Mobile technology is driving significant growth in digital marketing spending. As mobile usage increases, especially among younger demographics, marketers are shifting more budgets to mobile channels like in-app ads, mobile websites, and messaging platforms. Visual content like photos and videos are also becoming increasingly important across social networks as high-quality cameras become ubiquitous. Marketers are leveraging new technologies to create more personalized experiences for consumers through targeted ads, personalized push notifications, and real-time marketing tied to current events.
The New Age of Brand Building: Creative Link Building Jason Acidre
The document discusses how strong brands attract links which increases domain authority, leading to better search visibility and more organic traffic. It also provides tips for businesses, including creating attention-grabbing content, engaging with influencers to familiarize them with your work, providing value to influencer audiences to build relationships, and getting high-quality links through contributor blogging and collaboration.
This document provides an introduction to a book titled "Extending Boundaries: The Impact of the Digital World on Consumers and Marketing". The book is divided into three parts that examine: 1) complex consumer-technology interactions through the concepts of the uncanny valley phenomenon and other research, 2) how digital technologies impact consumer behavior and engagement, and 3) industry-level changes to marketing practice due to digitalization. The introduction outlines the scope and themes of the book, stating that digitalization has profoundly impacted how consumers buy/interact and how companies market through technology. The following chapters will present novel contributions and emerging issues related to these topics.
Paweł Adamowicz miał pełną świadomość bagażu historycznego i wielokulturowości, która ukształtowała nie tylko Gdańsk, ale cały region pomorski.
Transmedia Storytelling: Connecting Consumers to Brands Through Modern Storyt...mgargan
Meghan Gargan's presentation on Transmedia Storytelling from a marketing and branding perspective. This was presented at Geekend 2011 in Savannah Georgia. Learn more about transmedia storytelling and Meghan at www.meghangargan.com.
11 Trends That Are Changing the Marketing WorldInside Social
Mobile technology is driving significant growth in digital marketing spending. As mobile usage increases, especially among younger demographics, marketers are shifting more budgets to mobile channels like in-app ads, mobile websites, and messaging platforms. Visual content like photos and videos are also becoming increasingly important across social networks as high-quality cameras become ubiquitous. Marketers are leveraging new technologies to create more personalized experiences for consumers through targeted ads, personalized push notifications, and real-time marketing tied to current events.
The New Age of Brand Building: Creative Link Building Jason Acidre
The document discusses how strong brands attract links which increases domain authority, leading to better search visibility and more organic traffic. It also provides tips for businesses, including creating attention-grabbing content, engaging with influencers to familiarize them with your work, providing value to influencer audiences to build relationships, and getting high-quality links through contributor blogging and collaboration.
This document provides an introduction to a book titled "Extending Boundaries: The Impact of the Digital World on Consumers and Marketing". The book is divided into three parts that examine: 1) complex consumer-technology interactions through the concepts of the uncanny valley phenomenon and other research, 2) how digital technologies impact consumer behavior and engagement, and 3) industry-level changes to marketing practice due to digitalization. The introduction outlines the scope and themes of the book, stating that digitalization has profoundly impacted how consumers buy/interact and how companies market through technology. The following chapters will present novel contributions and emerging issues related to these topics.
Paweł Adamowicz miał pełną świadomość bagażu historycznego i wielokulturowości, która ukształtowała nie tylko Gdańsk, ale cały region pomorski.
Strategie komunikacji rynkowej na przykladzie express inter city premiumJacek Kotarbinski
STRATEGIES OF MARKET COMMUNICATION
CASE STUDY IN THE EXPRESS INTERCITY PREMIUM (EIP)
Abstract: The development of the technology allowed the appearance of the tilting trains, called Pendolino. In December 2014 the trains were added to the PKP Intercity offer. New offer was called EIP (Express InterCity Premium). At the same time a new strategy of market communication was developed, introduced by the advertising campaign called “the trip will be good”. The main aim of the article is to show the ele- ments that served to build a strategy of communication and the effects afterwards. Keywords: market communication strategy, Express Intercity Premium
Analiza komunikacji marketingowej wybranych linii lotniczych w transmedialnyc...Jacek Kotarbinski
Social media in the second decade of the twenty-first century have become important elements of marketing communications. Ability to use transmedia channels of communication attracts attention, allows you to build engagement and interactive dialogue with business customers, fans or users of social networking sites. For airlines the main channels of social activity are: Facebook, Twitter and Instagram. He chose them to analyze the activity of three airlines: LOT Polish Airlines, Lufthansa, British Airways and three lines of low-cost Wizz Air, Ryanair and Southwest Airlines. The ra- tionale and objective choice of carriers was to compare the activity of the Polish car- rier in this field. Choosing Southwest Airlines is dictated by the assessment of a US carrier, activity versus European airline.
Keywords: transmedia communication channels, airlines, communication social
The document discusses the future of customer care and the need for transformation. It highlights four new tenets of customer care: being proactive rather than reactive, using customer care to shape brand perception, spreading customer insights across organizations, and integrating customer care and marketing. It also discusses how leading companies are rewiring customer care by placing social media at the center, making it easier for teams to collaborate, and unifying data and technology to gain a complete view of customers. Executives from companies like Nestle, PMI, Nasdaq, and Santander provide insights and examples.
This document discusses the design elements of transmedia branding. Transmedia branding is defined as a communication process where brand information is distributed across multiple media channels to create an interactive brand experience. Some key elements of transmedia branding include harnessing collective intelligence, promoting participation as a brand value, and generating spreadability. An example discussed is Old Spice's 2010 "The Man Your Man Could Smell Like" campaign, which saw great commercial success through its creative use of multiple media channels.
Biała Księga Branży Komunikacji Marketingowej Rozdział 1Jacek Kotarbinski
Biała Księga to pierwszy z dziewięciu rozdziałów w postaci uogólnionych wytycznych i rekomendacji na bazie pracy 8 grup. Zawiera zbiór dobrych praktyk i standardów efektywnej współpracy Reklamodawcy z Agencją. Organizacje reprezentujące rynek komunikacji marketingowej w Polsce podpisały deklarację przyjęcia Białej Księgi Branży Komunikacji Marketingowej jako rekomendacji nowych standardów i dobrych praktyk oraz zobowiązały się do ich promocji w środowisku i wśród swoich członków.
Strategie komunikacji rynkowej na przykladzie express inter city premiumJacek Kotarbinski
STRATEGIES OF MARKET COMMUNICATION
CASE STUDY IN THE EXPRESS INTERCITY PREMIUM (EIP)
Abstract: The development of the technology allowed the appearance of the tilting trains, called Pendolino. In December 2014 the trains were added to the PKP Intercity offer. New offer was called EIP (Express InterCity Premium). At the same time a new strategy of market communication was developed, introduced by the advertising campaign called “the trip will be good”. The main aim of the article is to show the ele- ments that served to build a strategy of communication and the effects afterwards. Keywords: market communication strategy, Express Intercity Premium
Analiza komunikacji marketingowej wybranych linii lotniczych w transmedialnyc...Jacek Kotarbinski
Social media in the second decade of the twenty-first century have become important elements of marketing communications. Ability to use transmedia channels of communication attracts attention, allows you to build engagement and interactive dialogue with business customers, fans or users of social networking sites. For airlines the main channels of social activity are: Facebook, Twitter and Instagram. He chose them to analyze the activity of three airlines: LOT Polish Airlines, Lufthansa, British Airways and three lines of low-cost Wizz Air, Ryanair and Southwest Airlines. The ra- tionale and objective choice of carriers was to compare the activity of the Polish car- rier in this field. Choosing Southwest Airlines is dictated by the assessment of a US carrier, activity versus European airline.
Keywords: transmedia communication channels, airlines, communication social
The document discusses the future of customer care and the need for transformation. It highlights four new tenets of customer care: being proactive rather than reactive, using customer care to shape brand perception, spreading customer insights across organizations, and integrating customer care and marketing. It also discusses how leading companies are rewiring customer care by placing social media at the center, making it easier for teams to collaborate, and unifying data and technology to gain a complete view of customers. Executives from companies like Nestle, PMI, Nasdaq, and Santander provide insights and examples.
This document discusses the design elements of transmedia branding. Transmedia branding is defined as a communication process where brand information is distributed across multiple media channels to create an interactive brand experience. Some key elements of transmedia branding include harnessing collective intelligence, promoting participation as a brand value, and generating spreadability. An example discussed is Old Spice's 2010 "The Man Your Man Could Smell Like" campaign, which saw great commercial success through its creative use of multiple media channels.
Biała Księga Branży Komunikacji Marketingowej Rozdział 1Jacek Kotarbinski
Biała Księga to pierwszy z dziewięciu rozdziałów w postaci uogólnionych wytycznych i rekomendacji na bazie pracy 8 grup. Zawiera zbiór dobrych praktyk i standardów efektywnej współpracy Reklamodawcy z Agencją. Organizacje reprezentujące rynek komunikacji marketingowej w Polsce podpisały deklarację przyjęcia Białej Księgi Branży Komunikacji Marketingowej jako rekomendacji nowych standardów i dobrych praktyk oraz zobowiązały się do ich promocji w środowisku i wśród swoich członków.
Ekonomia, a rynkologia - nowy paradygmat czy syndrom innowacyjnego rozwoju
Blog roku-warsztaty2014
1.
2. Doktor Zaraza
Wenecki lekarz w masce z
dziobem,
Używana w czasie epidemii
dżumy
Czy blogi są dziś dżumą, cholerą
czy czymś innym?
Blągerze, KIM JESTEŚ?
3. Kim chcesz być?
Kim jesteś?
Jak Cię widzą inni?
Głupek
Cool!
Pajac!
Dupek!
Świrus
***!!!
5. Moje JA
Wyrażam siebie
Unikam kreacji
Mam prawo do pomyłek
Szanuję czytelników
Mój avatar
Kreuję barwną fikcję
Wyrażam swoją postać
Jestem ideałem
Eliminuje krytyków
Twój wybór na początku drogi jest kluczowy -
decyduje o POZYCJONOWANIU Twojej twarzy.
Zmiana tego stanu rzeczy może być potem
niemożliwa lub bardzo trudna.
Hejter
atakuje
JA
Hejter
atakuje
avatar
12. KIM STAJE SIĘ BLOGER DLA CZYTELNIKA?
• Autorytetem, mentorem
• Darmodawcą wiedzy
• Lanserem darów losu
• Przerwą na kawę
• Kaczką na strzelnicy
• Politycznym lizusem
• Żebrzącą faszionelką
• Ofiarą gimbazy
• Napędzaczem trendów
• Wizjonerem
• Twórcą lub tworzywem
• Fajnym kolesiem
• Nikt nie wie o co chodzi naTwoim
blogu, ale masz fajne fotki
13. RADY, RADY ...WSZYSCY CHCĄ RAD JAK KRAJ RAD :)
• Nie ściemniać (chyba, że Asz
Dziennik)
• Nie chamieć (słuchajcie
Sikorskiego)
• Czyścić toaletę z hejterów. Krótko.
Prosto.
• Nie używać wazeliny.
• Pisanie dla kasy może kończyć się
kasą. I niczym więcej.
• Być osobą, nie botem
(automatyzm, newslettery)
• Mieć pomysł na własnego avatara
(Bareizmy Wiecznie Żywe)
• Jak coś piszecie "na pewniaka"
podawajcie źródła
• Jesteście MARKĄ. Lub Wasza
postać. Podlegacie prawom
marketingu.Wszystkim.
14.
15. DZIĘKUJĘ ZA UWAGĘ
Jacek Kotarbiński
jkotarbinski@gmail.com
pl.linkedin.com/in/kotarbinski
@kotarbinski
facebook.com/sztukamarketingu
kotarbinski.com