SlideShare a Scribd company logo
Sean Branagan
Aileen Gallagher
Blockchain Basics
• Blockchain is a decentralized database or
distributed ledger that records digital
transactions that everyone on the network
can see.
• This decentralized system enables
“trustless finality,” or reliable, accurate
exchanges without a centralized entity.
Blockchain for Media
A system and trusted environment that
enables…
– New compensation mechanism for content
creators
– Publishers and distributors to track Intellectual
Property
– Less need for intermediaries
– “Smart media contracts”
– Lower transaction costs
– Multiple “authorship” management
Blockchain for Entertainment
– Reduce copyright infringement
– Enable new kinds of derivative content
• Sell clips, samples, segments at lower cost
• New revenue sources from old media holdings
– Create “smart contracts” (codified, simplified)
that stipulate how content can be used, with
costs for varying usage – and allowing
creators to control and view usage
– Create new markets for old content (back
catalogue)
Blockchain for News &
Information
– Address “fake news” issues (Internet-wide)
• Journalists could byline their content with private
key
• Blockchain could maintain a credibility ledger
– Access individual pieces of content with
easier micropayments
– Enable new kinds of revenue for news
organizations with “evergreen” content
– Potential to decentralize online and print news
industry
Blockchain for Positioning
For Advertising, Public Relations & Branding…
– Could help enforce corporate social
responsibility (CSR)
– Sponsored content could be tagged and
Blockchain could track and maintain a
credibility ledger
– Advertisers could track campaigns to
determine new levels of audience reach and
interaction
– Brands could develop new metrics and KPIs
for digital campaigns.
Read the full report on Blockchain
and other emerging and disruptive
media technologies
Get the free version of the Media-Nxt Report, or
order the premium version with 30+ early-stage
media tech startups at Media-Nxt.org
Sean Branagan
Aileen Gallagher

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Blockchain in Media - Newhouse School Media-Nxt

  • 2. Blockchain Basics • Blockchain is a decentralized database or distributed ledger that records digital transactions that everyone on the network can see. • This decentralized system enables “trustless finality,” or reliable, accurate exchanges without a centralized entity.
  • 3. Blockchain for Media A system and trusted environment that enables… – New compensation mechanism for content creators – Publishers and distributors to track Intellectual Property – Less need for intermediaries – “Smart media contracts” – Lower transaction costs – Multiple “authorship” management
  • 4. Blockchain for Entertainment – Reduce copyright infringement – Enable new kinds of derivative content • Sell clips, samples, segments at lower cost • New revenue sources from old media holdings – Create “smart contracts” (codified, simplified) that stipulate how content can be used, with costs for varying usage – and allowing creators to control and view usage – Create new markets for old content (back catalogue)
  • 5. Blockchain for News & Information – Address “fake news” issues (Internet-wide) • Journalists could byline their content with private key • Blockchain could maintain a credibility ledger – Access individual pieces of content with easier micropayments – Enable new kinds of revenue for news organizations with “evergreen” content – Potential to decentralize online and print news industry
  • 6. Blockchain for Positioning For Advertising, Public Relations & Branding… – Could help enforce corporate social responsibility (CSR) – Sponsored content could be tagged and Blockchain could track and maintain a credibility ledger – Advertisers could track campaigns to determine new levels of audience reach and interaction – Brands could develop new metrics and KPIs for digital campaigns.
  • 7. Read the full report on Blockchain and other emerging and disruptive media technologies Get the free version of the Media-Nxt Report, or order the premium version with 30+ early-stage media tech startups at Media-Nxt.org