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True Tales from a
Blockchain Realist
January 2019
© 2018 Confidential & Proprietary
1
Blockchain represents the type of
generational wealth creation previously
seen with the rise of the Internet in the
late 1990s.
In 2018 alone, more than $3.9B1
has been invested in blockchain by VCs. Some
big names such as Circle raised around $250 M
and Coinbase around $215M
1
1. https://diar.co/volume-2-issue-39/ Pitchbook
22
2018 Saw Major Loses Across the Market
Ripple -92%
$113B
2019
$538B
2018
33
Tangible use cases solving real-
world problems
Title transfers
Micro-payments
Stakeholder coordination
Cryptocurrencies and
tokens have shed most of
their value
A two-edged sword for
blockchain
Investors are still investing
Enterprises are investing
#FollowtheMoney
2019
Whole solutions are here to stay
4
$86.09
$5.97
5
Crafting the First Ledger
• First accounting records
• Token counting
• Contracts recorded
• Final and immutable
6
Luca Pacioli 1447 – 1517
Distributing the Ledger
7
Why Separate Blockchain from Bitcoin?
7
Trust
8
Blockchain Ledgers Enable Value Exchange
9
“What the internet did for
communications, blockchain
will do for trusted transactions.”
- Ginni Rometty, CEO of IBM
Blockchain is the Internet of Value
1010
Second Generation of the Internet
• Trust is achieved via math and cryptography
• One-way exchange of assets. No double spending
• Payment, remittances and settlement are close to instant
§ Payment, settlement and audit are the same activity
• Blockchain enables the 98%
ReceiverSender
11
What is a Blockchain?
11
Recorded events (ledger entries) recorded chronologically and
verified by multiple third parties. May be public or private
12
1. Eye Exam
5/12/2017
Patient 8931
2. Visit on
5/12/2017
3. Need new
glasses
4. New prescription
Patient 8931
5. Prescription
99881 filled
6. Follow-up appt
scheduled
6/12/2017
7. Annual Checkup
5/12/2018
1. Eye Exam
5/12/2017
Patient 8931
2. Visit on
5/12/2017
3. Need new
glasses
4. New prescription
Patient 8931
5. Prescription
99881 filled
6. Follow-up appt
scheduled
6/12/2017
7. Annual Checkup
5/12/2018
1. Eye Exam 5/12/2017
Patient #8931
2. Office visit on
5/12/2017
3. Need new glasses
4. New prescription
Patient 8931
5. Prescription 99881
filled
6. Follow-up appt
scheduled 6/12/2017
7. Annual Checkup
5/12/2018
• Rows of information, like a
database
• Validation and verification is
based on mistrust
• Public audit trails, (we’ll talk
about private ones later)
• Record keeping by many third
parties often unknown
What’s in a distributed leader?
13
• Used loosely as ‘contract’, a smart
contract is a process with
§ Persistent state
§ Associated code
§ Deterministic which is why you need…
• Oracles are connections to the
outside world
§ They are designed to ”edge trigger”
smart contracts.
§ When one or more conditions are true
they cause a smart contract to run
Smart Contracts and Oracles
14
What Makes a Good Business Case for Blockchain?
14
1. Multiple parties share data
§ Multiple participants need views of
common information
2. Multiple parties update data
§ Multiple participants take actions that need to be
recorded and change the data
§ Append only
3. Verify Trust
§ Every participant requires validation of the
transactions and integrity of data written
4. Decentralized
§ No single repository or owner of the repository
locations
5. Distributed Ledger
§ Data is written across multiple ledger entries
1515
Traditional Multi-Central Data Management
Decentralized Distributed Ledger
16
Exchange Value
Authenticate &
Attest Value
Transfer Value
Store Value
Fund & Invest
Lend Value
Account for & Audit
Value
Insure Value &
Manage Risk
Blockchain transform the
Financial Services Industry
Don Tapscott : The Blockchain Revolution
1717
The Killer Use Cases
Supply Chain
Payments
§ Fiat-Crypto-Fiat
transactions (remittance)
§ Multi-coin wallets
§ Loyalty programs
Identity,
Internet of
Things (IOT)
& blockchain
based security
Third generation blockchain
platforms and their ecosystems
Digital Records
and Assets
§ Digitized transaction records
(venues and ticketing)
§ Virtual avatars, utility tokens and
other digital items (games)
§ Digital record keeping (real estate)
17
18
• Removing the Middleman
• Infrastructure and scale
§ IOT (Internet of Things)
§ Identity
§ Supply Chain
§ Micro-payments
• Reduce friction when onboarding
data
• Overlooked or underserved
populations
§ The unbanked
§ Manual processes
§ Serving the 98%
Where are the opportunities?
This central authority shutdown for weeks
Blockchain never closes
19
Image courtesy CCN.com
• $4T worth of goods shipped each
year
• 80% via ocean shipped freight
• Documentation is approximately
20% of shipping cost
• Maersk – Integrated shipper and
transportation company
§ All parties share the same data on the
blockchain
§ Information is shared and written with
finality
§ Reduces paperwork
§ Reduce opportunities for fraud
Global Shipping
20
• Food Traceability Initiative
• Runs in Hyperledger by IBM
• PCI-DSS like initiative
• Tier 1 vendors must be compliant by
Jan 31, 2019
• All vendors in the supply chain must
be compliant by Sept 30, 2019
Walmart Leafy Green
21
It’s me.
Digital Identity
Identity - $19.5B Industry
• Password Managers
• Identity Access Management
• Physical identity cards
• Returning personal data control to
consumer reducing identity theft
($16.8 B in 2017).
• Hacks which made marquee
headlines from companies
such as Marriott (500M
accounts), Yahoo, Anthem and
Target
22
Trust
Verifier
Prover
did: x17lkee0ekimcubutadi4soqnz
duplicate :: [a] -> [a]
duplicate [] = []
duplicate (x:xs) = [x, x] ++
duplicate xs
main = print $duplicate
"abc"
Smart
Contract
Yes/No
a8a7ljtykbktj5
trsnj8did8rm
5ubf6i3kg3ls
chgtha95zqa6
Encrypted
Asset
• Completeness:
§ If the assertion is true, the verifier is convinced of
the truth of the statement
• Soundness:
§ If the statement is false, no bad prover can
convince the honest verifier that it is true, except
with some small probability.
• Zero-knowledge:
§ If the statement is true, no verifier learns anything
more than that
§ Example:
o “I keep a speckled colored dragon”
o “I am over 21”
o “This is the password to my bank account”
Proving you have knowledge of something without
having to share the source of data.
Zero Knowledge Proof
23
• Regulators want to address single entities and
not networks
• North American regulators moving very slowly
• Too many use cases where everyone must
participate
• Hot potato of risk
• Personally Identifiable Information (PII) & GDPR
Barriers / Opportunities
• Look for businesses that are rewriting
the rules of traditional systems
• Look for companies solving existing
problems with a decentralized ledger
§ Exchanging data in a peer-to-peer
manner
• Government & Voting
• Financial Technology or FinTech
• Entertainment – Liquid economies
• Machine Learning
Hana Yori Dango
“Dumplings over flowers”
2424
Since the beginning of the 21st century, global scientific and technological
innovation has entered an era of unprecedented and active activity. A new
round of scientific and technological revolution and industrial transformation
is reshaping the global innovation map and reshaping the global economic
structure. A new generation of information technology represented by
artificial intelligence, quantum information, mobile communication, Internet of
Things, and blockchain accelerates breakthrough applications, and new
fields of life sciences represented by synthetic biology, gene editing, brain
science, and regenerative medicine well-being as it is today.
President Xi Jinping – People’s Republic of China
25
Murmuration of Starlings
26
Thank You!
Lawrence I Lerner, CEO
Lawrence.Lerner@pithia.com
Pitches@pithia.com
www.pithia.com
revinnovator@revinnovatorrevinnovator
27
Principled Investing:
We Do What We Know Works
Ideas are 10%
Execution is 90%
Put foundational elements
before long term speculative
opportunities
Create Sustainable
Advantages within the
portfolio
Select Limited Partners for their
“quality of self” and the quality of
their relationships, rather than
just their ability to provide funds
Quantify and qualify
risks by market
opportunity
Only experience helps you
measure the success of a venture
2828
Pithia | Catena Fund I
Capital
Deployed in
2018
Target industries:
Identity and Identity Services
Financial Services
Media, Entertainment and Advertising
Digital Records
Key Investment Criteria:
Foundational to the blockchain ecosystem
Growth oriented
Focus on making blockchain every day
Select Portfolio Companies
Investment/Deal Style:
Significant minority
(15 – 20% equity)
Board Seat and
Operational Support
Headquarters:
Seattle, WA
North America (primary focus)
Worldwide for FinTech,
Supply Chain, and Identity, in
RChain ecosystem
28

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True Tales from a Blockchain Realist

  • 1. 0 True Tales from a Blockchain Realist January 2019 © 2018 Confidential & Proprietary
  • 2. 1 Blockchain represents the type of generational wealth creation previously seen with the rise of the Internet in the late 1990s. In 2018 alone, more than $3.9B1 has been invested in blockchain by VCs. Some big names such as Circle raised around $250 M and Coinbase around $215M 1 1. https://diar.co/volume-2-issue-39/ Pitchbook
  • 3. 22 2018 Saw Major Loses Across the Market Ripple -92% $113B 2019 $538B 2018
  • 4. 33 Tangible use cases solving real- world problems Title transfers Micro-payments Stakeholder coordination Cryptocurrencies and tokens have shed most of their value A two-edged sword for blockchain Investors are still investing Enterprises are investing #FollowtheMoney 2019 Whole solutions are here to stay
  • 6. 5 Crafting the First Ledger • First accounting records • Token counting • Contracts recorded • Final and immutable
  • 7. 6 Luca Pacioli 1447 – 1517 Distributing the Ledger
  • 8. 7 Why Separate Blockchain from Bitcoin? 7 Trust
  • 10. 9 “What the internet did for communications, blockchain will do for trusted transactions.” - Ginni Rometty, CEO of IBM Blockchain is the Internet of Value
  • 11. 1010 Second Generation of the Internet • Trust is achieved via math and cryptography • One-way exchange of assets. No double spending • Payment, remittances and settlement are close to instant § Payment, settlement and audit are the same activity • Blockchain enables the 98% ReceiverSender
  • 12. 11 What is a Blockchain? 11 Recorded events (ledger entries) recorded chronologically and verified by multiple third parties. May be public or private
  • 13. 12 1. Eye Exam 5/12/2017 Patient 8931 2. Visit on 5/12/2017 3. Need new glasses 4. New prescription Patient 8931 5. Prescription 99881 filled 6. Follow-up appt scheduled 6/12/2017 7. Annual Checkup 5/12/2018 1. Eye Exam 5/12/2017 Patient 8931 2. Visit on 5/12/2017 3. Need new glasses 4. New prescription Patient 8931 5. Prescription 99881 filled 6. Follow-up appt scheduled 6/12/2017 7. Annual Checkup 5/12/2018 1. Eye Exam 5/12/2017 Patient #8931 2. Office visit on 5/12/2017 3. Need new glasses 4. New prescription Patient 8931 5. Prescription 99881 filled 6. Follow-up appt scheduled 6/12/2017 7. Annual Checkup 5/12/2018 • Rows of information, like a database • Validation and verification is based on mistrust • Public audit trails, (we’ll talk about private ones later) • Record keeping by many third parties often unknown What’s in a distributed leader?
  • 14. 13 • Used loosely as ‘contract’, a smart contract is a process with § Persistent state § Associated code § Deterministic which is why you need… • Oracles are connections to the outside world § They are designed to ”edge trigger” smart contracts. § When one or more conditions are true they cause a smart contract to run Smart Contracts and Oracles
  • 15. 14 What Makes a Good Business Case for Blockchain? 14 1. Multiple parties share data § Multiple participants need views of common information 2. Multiple parties update data § Multiple participants take actions that need to be recorded and change the data § Append only 3. Verify Trust § Every participant requires validation of the transactions and integrity of data written 4. Decentralized § No single repository or owner of the repository locations 5. Distributed Ledger § Data is written across multiple ledger entries
  • 16. 1515 Traditional Multi-Central Data Management Decentralized Distributed Ledger
  • 17. 16 Exchange Value Authenticate & Attest Value Transfer Value Store Value Fund & Invest Lend Value Account for & Audit Value Insure Value & Manage Risk Blockchain transform the Financial Services Industry Don Tapscott : The Blockchain Revolution
  • 18. 1717 The Killer Use Cases Supply Chain Payments § Fiat-Crypto-Fiat transactions (remittance) § Multi-coin wallets § Loyalty programs Identity, Internet of Things (IOT) & blockchain based security Third generation blockchain platforms and their ecosystems Digital Records and Assets § Digitized transaction records (venues and ticketing) § Virtual avatars, utility tokens and other digital items (games) § Digital record keeping (real estate) 17
  • 19. 18 • Removing the Middleman • Infrastructure and scale § IOT (Internet of Things) § Identity § Supply Chain § Micro-payments • Reduce friction when onboarding data • Overlooked or underserved populations § The unbanked § Manual processes § Serving the 98% Where are the opportunities? This central authority shutdown for weeks Blockchain never closes
  • 20. 19 Image courtesy CCN.com • $4T worth of goods shipped each year • 80% via ocean shipped freight • Documentation is approximately 20% of shipping cost • Maersk – Integrated shipper and transportation company § All parties share the same data on the blockchain § Information is shared and written with finality § Reduces paperwork § Reduce opportunities for fraud Global Shipping
  • 21. 20 • Food Traceability Initiative • Runs in Hyperledger by IBM • PCI-DSS like initiative • Tier 1 vendors must be compliant by Jan 31, 2019 • All vendors in the supply chain must be compliant by Sept 30, 2019 Walmart Leafy Green
  • 22. 21 It’s me. Digital Identity Identity - $19.5B Industry • Password Managers • Identity Access Management • Physical identity cards • Returning personal data control to consumer reducing identity theft ($16.8 B in 2017). • Hacks which made marquee headlines from companies such as Marriott (500M accounts), Yahoo, Anthem and Target
  • 23. 22 Trust Verifier Prover did: x17lkee0ekimcubutadi4soqnz duplicate :: [a] -> [a] duplicate [] = [] duplicate (x:xs) = [x, x] ++ duplicate xs main = print $duplicate "abc" Smart Contract Yes/No a8a7ljtykbktj5 trsnj8did8rm 5ubf6i3kg3ls chgtha95zqa6 Encrypted Asset • Completeness: § If the assertion is true, the verifier is convinced of the truth of the statement • Soundness: § If the statement is false, no bad prover can convince the honest verifier that it is true, except with some small probability. • Zero-knowledge: § If the statement is true, no verifier learns anything more than that § Example: o “I keep a speckled colored dragon” o “I am over 21” o “This is the password to my bank account” Proving you have knowledge of something without having to share the source of data. Zero Knowledge Proof
  • 24. 23 • Regulators want to address single entities and not networks • North American regulators moving very slowly • Too many use cases where everyone must participate • Hot potato of risk • Personally Identifiable Information (PII) & GDPR Barriers / Opportunities • Look for businesses that are rewriting the rules of traditional systems • Look for companies solving existing problems with a decentralized ledger § Exchanging data in a peer-to-peer manner • Government & Voting • Financial Technology or FinTech • Entertainment – Liquid economies • Machine Learning Hana Yori Dango “Dumplings over flowers”
  • 25. 2424 Since the beginning of the 21st century, global scientific and technological innovation has entered an era of unprecedented and active activity. A new round of scientific and technological revolution and industrial transformation is reshaping the global innovation map and reshaping the global economic structure. A new generation of information technology represented by artificial intelligence, quantum information, mobile communication, Internet of Things, and blockchain accelerates breakthrough applications, and new fields of life sciences represented by synthetic biology, gene editing, brain science, and regenerative medicine well-being as it is today. President Xi Jinping – People’s Republic of China
  • 27. 26 Thank You! Lawrence I Lerner, CEO Lawrence.Lerner@pithia.com Pitches@pithia.com www.pithia.com revinnovator@revinnovatorrevinnovator
  • 28. 27 Principled Investing: We Do What We Know Works Ideas are 10% Execution is 90% Put foundational elements before long term speculative opportunities Create Sustainable Advantages within the portfolio Select Limited Partners for their “quality of self” and the quality of their relationships, rather than just their ability to provide funds Quantify and qualify risks by market opportunity Only experience helps you measure the success of a venture
  • 29. 2828 Pithia | Catena Fund I Capital Deployed in 2018 Target industries: Identity and Identity Services Financial Services Media, Entertainment and Advertising Digital Records Key Investment Criteria: Foundational to the blockchain ecosystem Growth oriented Focus on making blockchain every day Select Portfolio Companies Investment/Deal Style: Significant minority (15 – 20% equity) Board Seat and Operational Support Headquarters: Seattle, WA North America (primary focus) Worldwide for FinTech, Supply Chain, and Identity, in RChain ecosystem 28