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BLND
- 1. BLND
- 2. BL ND
- 4. BLNDin lets build a world its really the only way to sustained success a site where talent know they have a chance of being seen and brands know they can find cool shit they haven’t seen yet if we do this we will make the front end (sales) & the back end (creative) in-bound it will also give us the chance to crowd source concepts talent need to know this is a place with like minded people a place where you could get discovered a place where you can find cool work brands need to connect it with great creative, boundary pushing create an air of mystery to it if we can do this, it will give us the chance to monetize other streams
- 5. creative you cant make good sushi if you don’t eat good sushi only doing stuff we love life is too short not to be putting the brand in to an idea, not a brand on an idea pushing boundaries using unknown talent conceptualizing from the bottom up mixing disciplines doing beautiful shit if this was the last piece of work you did, would you be satisfied
- 6. BLNDout the thing that will eventually fuck this, if we’re not careful, will be the creative if it becomes lazy, or stagnant or repeated, we’re fucked at both ends, brands won’t want to work with us, and talent won’t want to join us we can never contaminate it, we have to keep it pure so we can always come back to it keeps it safe
- 7. process a lot still to figure out here some of it will be effectual sure we’ll look back in a year or two on the first few projects and laugh at how little we knew but that’s cool and we should celebrate it Pinterest is a good start for us to share talent and work we love lets develop some nice touches as to how we approach talent and the way we pitch something unique beautiful and mysterious maybe a physical invitation we need to build a network of agents in core cities to find talent be reletlentlessly looking at cool stuff online not just because its good for business but its fun in the future we can have rotating guest Creative Directors and Art Directors
- 8. NOT a creative agency NOT a talent agency
- 9. unlike….. unlike a talent agency we’re building the creative unlike a creative agency we use a bottom up approach unlike a talent agency we don’t tie the talent to us unlike a creative agency we don’t publicize ourselves unlike a talent agency we don’t take a cut from the talent unlike a creative agency we’re run remotely with no overheads unlike a talent agency we don’t have a stable of talent that doesn’t change unlike a creative agency we’re not trying to one day become a big agency unlike a talent agency we don’t find the obvious talent, we find unknowns, freaks and geeks unlike a creative agency our creativity won’t be compromised
- 10. like….. like a collective we publicize the talent not ourselves like a therapist, we have no preconceived ideas, we’ll take in any talent if we think its cool like a smoothie we’re going to blnd different things together all in one place like Prince we’ll never compromise to the detriment of the concept always be thinking, what would Prince do?
- 11. we milk
- 12. Love Milk. Love everything they’ve done love everything they stand for They always say, they never had a road map Just a compass That sits right with us We know the vague direction and as long as we stick to that we’ll be fine They started off as an empty building that they rented out for shoots Now have 11 different business under the brand Including a digital agency, creative content, blog, talent agency, a Fashion incubator, studio space, art gallery, over 2 coasts they do pop-ups and great collaborations and even have they’re own fashion week All Because they had a vision, built a world and different compromise it MrRassi Founder Love this guy http://www.refiner y29.com/2013/08/ 50395/mazdackrassi
- 13. some visuals
- 14. print
- 15. font
- 16. layout
- 17. shit we would have been proud to do