This document provides a marketing proposal and strategy for a product called Blinklr. It includes sections on the product information describing Blinklr's key features and how it works. The marketing strategy section outlines the STP framework including segmenting, targeting, and positioning audiences. It then details the execution plan across phases of awareness, trial, and recruitment. This includes tactics like TV commercials, online contests, viral marketing, press events, and promotions. Timelines and targets are established for rolling out the plan over three phases from December 2013 to May 2014 with goals of video views, online attendances, product sales, and sponsorships.

1. NJ Corp
Strategy Marketing Proposal

2. Agenda
1 Product information
What is Blinklr?
Key features
Configuration
How does it work?
2 Marketing strategy
STP
Segmenting
Targeting Audience
Positioning
Execution
Awareness
Trail
Recruit
Loyal
Conclusion43
Timeline
Target

3. 1
What is
?

4. 1Key Features
Show map
Detecting location
Call, message,
take pictures,
gallery…
Listening to music
Watching videos
3D image
projector

5. 1
Configuration
.
Battery: 36hrs standby,
12hrs using apps and listen to music
3D adjustable screen, 15" max
CPU: 1GHz RAM: 4gb
Memory: 8gb
8mp camera
Connection: wifi, 3G, bluetooth
Standard size: 5cm x 7cm x 1cm

6. 1
How does
work?

7. Marketing Strategy

8. 2Marketing strategy
S - T - P
Segmenting Targeting Audiences
Positioning
Marketing Research

9. 2Marketing strategy
Execution
Awareness Trail Recruit Loyal
TVC
PR 1 Contest
Online
Viral
PR 2
Press
ConferenceActivation
Event
Promotion
Contest
Offiline
Sponsor
After Sale
Customer
Care

10. 2Marketing strategy
Price & Promotion
699$
1st time: Discount 10%
(12/2013 – 2/2014)
2nd time: Discount 5%
(12/2013 – 2/2014)

11. 3Target & Timeline
Timeline

12. 3Target & Timeline
Target
PHASE 1 (Awareness)
9-12/2013
PHASE 2 (Trial)
1-2/2014
PHASE 3 (Recruit)
3-5/2014
TVC: 100,000 views
Contest Online: 50,000 attendances
Viral: 1,000,000 Reachers
10,000 products are sold
100,000 products are sold
Sponsor: 5 campaigns
Contest Offline: 150,000 attendances

13. 4
Conclusion
Product
Information
Marketing
Strategy
Marketing
Research
Execution
Price &
Promotion
TIMELINE &
TARGET

14. Thank You