The document is a magazine published by an independent union of design managers graduated from a British design school. It explores design thinking through both design works and people's experiences. Each author is presented as both a design professional and a person with their own interests and perspectives. The magazine aims to understand design thinking by studying how creativity can be managed. It provides concise summaries of the key points in 3 sentences or less.

1. DESIGN MANAGEMENT MAGAZINE 2011 — 2012

3. BLANK nature
Magazine published since 19.02.2010 by independent union of design
managers graduated from British Higher School of Art & Design.
We tell about design management, research in design, nature of design
thinking and about everything design related.
We explore design thinking nature through design results and real
people, the creators.
We are not ready solutions digest or scientific manual for groups
of specialized industry technicians.
BLANK gives its readers a very good opportunity to come to the point
of design thinking nature simultaneously from two sides from one point
by methods, practices and actual design production and from another
through a person himself, his entire motives, philosophy and life
perception.
Every author is seen both in two roles as a professional with a bulk
of knowledge and at the same time a real human being with particular
interests, features, odds and inner life.
We explore design in people and through people.
We are the development tool.
2011— 2012

4. BLANK data for release
Publisher
Independent design managers union
Circulation
3 times a year
Number of printed copies
3000
Format
А4
Number of pages
100
(c) All rights reserved
2011— 2012

5. BLANK philosophy
Design thinking runs not only his inspiration? Why one can create Every author in B A K is seen both
LN
through creative industries, but it a masterpiece while the other can't in two roles — as a professional with
also gives everyone a chance to come out with anything decent a useful knowledge and at the same
fulfil and find himself in totally new again and again? time as an individual with particular
roles. Everyone is the artist and We want to present the nature of interests, features, and odds
designer in particular things. design thinking to you, tell about its together with inner life.
Some people take as a hobby, some distinctive features, possibilities, We believe that the way
are devoted fans, certain people promises and restraints. to understand the true nature of
do it on a professional basic making We explain it both in two ways design is in learning of how we can
their living and for the others that's revealing methods, practices and manage the unmanageable, in other
just a lifestyle and a way actual design production and words manage the creative
of self expression. thoroughly studying an individual, processes.
What is implied in an architectural his entire motives, philosophy and That's, in fact, is the core of design
work? Where the decorator draws life perception. management.
2011— 2012

6. BLANK readers
GENERAL INFORMATION
MAIN GROUPS
Design industry and Managers and specialists in Young creative, active Active, dynamic middle
creative business specialists service companies using youngsters, who have wide class, being hip to the new
and managers, creative design, who keep an eye interests in design or get products, having interest in
staff in design departments on up to date design design education. design or having a creative
in large companies or techniques. hobby.
corporations.
2011— 2012

7. BLANK readers
GENERAL INFORMATION
SOCIAL DEMOGRAPHIC CHARACTERISTICS
Family status
Age
8% 12% 50%
Married
45+ 18 23
50%
Single
Education
80% Occupation
23 45
15%
Sex High
85%
52% 30% Higher
Non working
F 70% (University,
Institute)
48% Working
М
2011— 2012

8. BLANK readers
GENERAL INFORMATION
LIFE STANDARTS
Income level 15% Above average and high
55% Medium
30% Low
Social status 15% Top management
40% Specialists, employees
25% Students
20% Creative intellectuals
Traveling abroad 20% Business trips
80% Tourism
Car possession 40% Have one or two
60% Doesn’t have any
Auto brand 30% Russian
70% Foreign
2011— 2012

9. BLANK readers
GENERAL INFORMATION
LIFE STYLE
Leisure time
60%
50%
40% 40%
30% 25%
Cinema Cafes Sport Malls
Theatre Clubs Fitness Shopping
Creativity Exhibitions Restaurants Health centers Internet
2011— 2012

10. BLANK readers
YOUNG CREATIVE
18 23 years old. Medium income.
Active, progressive, graduated or student,
full time or part time job.
Active life style.
Prefer creative self expression in all key
life spheres, value style and freedom of
thought and liberty of action.
Begin to settle down with their families,
but family values are not that highly rated
as personal goals and achievement needs.
2011— 2012

11. LIVING AREA
BLANK readers Cafes, clubs, public places,
YOUNG CREATIVE Social nets, blogs,
Sales
LEISURE TIME
Creative work, complementary
education, TRANSPORT MEANS
Sport, friends, Metro, public transport,
Movies, concerts, exhibitions, Parents' car,
Internet, social media Personal car or scooter (12 15000$)
PERSONAL CONTACTS
Institute friends,
co workers,
Friends, online pals,
Parents
(lots of them live together yet)
VALUES, GOALS AND MOTIVATION
Find a good prestige job, better in a
well known company, with a nice wage. EXTERIOR, EQUIPMENT
Look stylish, sporty and sexy. Youth brands clothes, it's important to have
Search for life partners, make business something special – to stand out.
and personal contacts.
Active adoption of British and Italian looks.
Be aware. Keep in touch with new
Lots of top model gadgets, iPhone, and
friends, online pals.
By all means keep time for creativity. notebook for sure.
2011— 2012

12. BLANK readers
DYNAMIC, ACTIVE MIDDLE CLASS
23 45 years old. Medium and upper
medium income.
Brisk people with successful career as an
employee or a business (es) owner.
Married or in a couple, have small kids.
Interested in obtaining comfort living,
dedicate time to family, spend holidays
abroad. Like active holidays, traveling,
eco tourism is possible, hunt for sound
impressions.
Creativity and self expression are
important but step by step equalized with
family needs and values.
2011— 2012

13. BLANK readers LIVING AREA
Home, family, sport clubs,
DYNAMIC, ACTIVE MIDDLE CLASS Cafes, bars, restaurants,
Social nets, blogs,
LEISURE TIME Shopping malls, boutiques.
Family, Creative work, complementary education,
Fitness, beauty parlour, contacts in professional communities,
Movies, theater, concerts, exhibitions
Internet, social media
PERSONAL CONTACTS
Instant and
ex co workers, TRANSPORT MEANS
Institute/studies friends, Personal car (20 35000$)
Offline and online friends Motorbike (to stand out)
Metro, public transport
EXTERIOR, EQUIPMENT
VALUES, GOALS AND MOTIVATION Branded but not killing clothes
Reach balance in work and family life. Business look, attributes to social status
Career making, stability, life and Selected accessories, decent perfume,
leisure planning. personal style elements.
Look stylish, wealthy, No brand demonstration in clothes,
“European”, demonstrate health. unattached to luxury, willing to stand out.
Active British, Italian look adoption.
Natural, sporty, a bit careless in look.
PDA Phone, iPhone, iPad, notebook.
2011— 2012

14. BLANK readers
DESIGN MANAGERS AND TECHNICIANS
25 45 years old. Medium and upper medium
income.
Creative industry professionals – men and
women, married or in a couple, kids as a rule.
Highly appreciate the freedom of self
expression, flexible working hours and lack
of formalities.
Active communication in professional offline
and online design communities.
Keep fingers on the pulse of creative industry,
trends, products and ideas in design.
Even with a life rich with family activities
always keep considerable amount of time
for their own interests, self development,
and creative studies.
2011— 2012

15. LIVING AREA
BLANK readers Job, exhibitions, design events
DESIGN MANAGERS AND TECHNICIANS Cafes, clubs, public places
Social nets, blogs
LEISURE TIME
Creative work, complementary education,
Sport, contacts in professional communities,
Movies, trade exhibitions and events,
Internet, social media
TRANSPORT MEANS
Metro, public transport,
PERSONAL CONTACTS Personal car (up to 30 000$)
Institute friends, co workers, Walks
Online and offline friends,
Parents
VALUES, GOALS AND MOTIVATION EXTERIOR, EQUIPMENT
Perfect own skills, be professionally recognized. No brand demonstration in clothes,
Get challenging tasks and jobs locally and unattached to luxury, willing to stand out.
internationally, attend trade fairs and events Active British, Italian look adoption.
worldwide. Natural, sporty, a bit careless in look.
Gadgets, iPhone and notebook for sure.
Become a part of limited professional community.
Need to share knowledge, achieve expert status.
Keep in touch with offline and online friends and
get new acquaintances.
By all means keep time for creative events and
ideas hopefully along with making a career.
2011— 2012

16. BLANK distribution
Print version Online version
3000 copies 2500 subscribers
10% 12%
Saint Petersburg Saint Petersburg
85%
Moscow 3%
Others:
Perm,
Chelyabinsk,
Yekaterinburg,
90% Nizhniy Novgorod,
Moscow Kaliningrad,
Ufa,
Izhevsk,
Minsk, Riga, Vilnius
2011— 2012

17. BLANK web pages
http://www.facebook.com/BLANK.design.management.magazine
http://twitter.com/#!/BLANK_fanzine
http://design thinker.livejournal.com/
http://vkontakte.ru/public23877244
http://www.lookatme.ru/users/blankmag
http://www.youtube.com/user/BlankDMfanzine?feature=mhum
http://www.blankmag.ru e mail: welcome@blankmag.ru
2011— 2012

18. D E S I G N M A N A G E M E N T M A G A Z I N E