The document discusses how school districts can prepare students for success in a global economy through targeted communication. It emphasizes engaging parents, utilizing community resources, and building relationships to facilitate student achievement. New technologies and strategies are needed to address challenges like decreased funding and increased performance standards. Proactive, multichannel communication can help involve stakeholders and overcome barriers to prepare competitive students.

1. Keeping Students Competitive: Using Targeted Communication to Drive Student Success in a Global Economy Dr. Rudy Crew Global Partnership Schools

2. Preparing Students for Life in a Global Economy District Opportunities District Challenges Adoption Outcomes As federal and state funding continues to get cut from already pressured budgets, district leaders need to think strategically about how to prepare their students for life in a globally diverse world. Top considerations to accomplish high levels of student success: Involving parents early and often Utilizing community resources and relationships Understanding the efficiencies created by technology Remaining ahead and in-line of education trends Diminished funding and limited resources Increased pressure to exceed performance standards and efficiencies Record low daily attendance and graduation rates Reach new, diverse populations with technology Facilitate strong relationships amongst parents, teachers and students Utilize community resources to prepare students for post K-12 years

3. Open lines of communication amongst parents, students, teachers and administrators Increase parent participation in academic, district and school level activities Streamline communications to reduce costs Deliver real-time performance assessment Overcome language barriers by communicating in native languages How Can You Effectively Respond to Today’s District Challenges? COMMUNITY

4. Our Integrated Solutions Blackboard Mobile Learn Multi-Modal Messaging Blackboard Learn + Collaborate Blackboard Mobile District

5. Blackboard Connect Fully-hosted notification and alert solution used for reaching millions in minutes through: Voice Email SMS TTY More! 6,000+ clients in K-12, HE, and Gov. Hundreds of millions of messages delivered annually. 99.99% uptime, 24/7/365 client care. SIS, School Lunch POS, RSS, Twitter and Facebook account integration Multi-Modal Alerts & Notifications

6. Dr. Rudy Crew Rudy Crew is a lifelong educator whose career has spanned from the classroom to the chancellorship of the nation’s largest school district, New York City Public Schools Former Superintendent of the nation’s fourth-largest school district, Miami-Dade County Public Schools 2008 National Superintendent of the Year award winner Dr. Crew is currently President of Global Partnership Schools which provides opportunities to work with, exchange ideas with, and build new knowledge with communities across the world. Their efforts are designed to connect learning in a unique way and create educational environments that prepare all students to succeed in the global economy and society.

7. Global Competitiveness Having a seat at the global work table will require more than traditional academic proficiency. To remain competitive, students will need to be able to: Seek and synthesize information Think critically about that information Adapt to change Work in a team

8. Theory of Change Knowledge is easy to use and readily available Knowledge is unavailable and not valued Tipping Point System is efficient, equitable Internal and External audiences advocate for system Products from the system are highly valued Unstable Stable

9. The role of leadership has become more complex District and school leaders are tasked with preparing students for jobs that don’t yet exist; using technologies that have not been invented Projected Distribution of Workers Across Major Industries,2008 and 2016 Source: “Jobs of the Future,” White House Report, July 2009

10. To prepare students for success in a global economy, school leaders must understand and model this paradigm shift: The new architecture will emphasize the role of a leadership team and bringing people together to problem solve as they move forward The ability to seamlessly assimilate global talent into the structure of borderless corporations will become a competitive advantage The importance of the “ softer” elements of leadership such as culture and values , which allow leaders to empower others to make decisions with little information and guidance will rise The model of the CEO sitting on top of a pyramid being decisive and making decisions will be a thing of the past Global forces shaping the future of business and society require a new type of leadership

11. Using Communication to Drive Global Competitiveness Proactive, targeted communication is a critical tool in facilitating efforts for driving global preparedness Engaging parents in the academic lives of their children Recruiting active involvement from the greater community Building strong relationships with local businesses can help administrators and educators propel students to success after graduation

12. Essential Links in the Chain of Success If one link is missing, the chain will fail Vision Strategy Skills Resources Monitoring Evaluation Rewards & Sanctions Organization No Followers Philosophy Strategy Skills Resources Monitoring Evaluation Rewards & Sanctions Organization Confusion Philosophy Vision Skills Resources Monitoring Evaluation Rewards & Sanctions Organization False Starts Philosophy Vision Strategy Resources Monitoring Evaluation Rewards & Sanctions Organization Anxiety Philosophy Vision Strategy Skills Monitoring Evaluation Rewards & Sanctions Organization Frustration Philosophy Vision Strategy Skills Resources Evaluation Rewards & Sanctions Organization Bitterness Philosophy Vision Strategy Skills Resources Monitoring Rewards & Sanctions Organization No Closure Philosophy Vision Strategy Skills Resources Monitoring Evaluation Organization Hopelessness Philosophy Vision Strategy Skills Resources Monitoring Evaluation Rewards & Sanctions No Coordination Philosophy Vision Strategy Skills Resources Monitoring Evaluation Rewards & Sanctions Organization Success!!

13. Q and A

14. Let’s Continue the Conversation Read the white paper: Keeping Students Competitive

15. Thank you for joining us today! For more information about Dr. Rudy Crew: http://www.gps.us.com/ Blackboard Connect helps districts create networks and facilitates the sharing of information, critical to ensuring students develop 21 st century skills. Explore the vast array of school to home mass communication options. Contact Blackboard Connect to learn more: www.blackboard.com/connect 800-213-7168