54% of Americans who shop on Black Friday say they spend less than $500. 27% spend between $500 and $1000, while 13% spend between $1000 and $5000. When looking at the most ever spent on Black Friday by generation, Millennials (31%) and Gen X (29%) are more likely to spend over $5000 compared to Baby Boomers (13%) and the Silent Generation (10%). The most expensive item purchased on Black Friday for 38% was a computer or electronics.

1. SPOTLIGHT
BLACK
FRIDAY 11.2017
Of americans shop on
BlackFriday
Of americans that shop on
black Friday say they spend
less than $500
54%
54%
27%
13%
L es s T h a n $ 5 0 0
$ 5 0 0 to U n d er $ 1,0 0 0
$ 1,0 0 0 to $ 5,0 0 0
most amo u nt o f mo n ey ever spent o n
black Fr i day
57%
47%
55%
64%
25%
31% 29%
13%13%
18%
10% 11%
m i l l en n i a l G en X B o o m er S i l en t
most amo u nt o f mo n ey ever spent o n
black Fr i day, by g en eratio n
L e s s T h a n $ 5 0 0 $ 5 0 0 t o U n d e r $ 1 , 0 0 0 $ 1 , 0 0 0 t o $ 5 , 0 0 0
MOST EXPENSIVE ITEM EVER PU RCHASED
O N BLACK FR I DAY
Computer / electronics
38%
High end
clothing
13%
Home
appliances
12% 5% Har d
to
g et
toys
5% car
3%
jewelry
5%
other?
tv26%