This week I attended the launch for BlackBerry Curve in Sydney. It was an amazing party and provided many insights into the perfect recipe for how brands can connect with thier target audience.
http://edu.blogs.com/edublogs/2008/03/social-media-an.html
When you're designing a new piece of kit, a platform for the web or a nifty widget for Bebo, it's vital that you have an audience in mind, an understanding of what might be possible, and the ability to change your plans frequently without sacrificing the integrity of your project. That was the main message at my lecture to the BScs and BEngs at Napier University, Edinburgh, today.
Your Life Is A Transmedia Experience - vote for this panel at SXSWinteractive...socialcreature
The human brain is hard-wired for narrative construction. Today, “transmedia” is the latest marketing buzzword, but it’s not just how we consume entertainment narratives. With every status update, photo upload, location check-in, and “like,” it’s how we experience the narrative of our lives. We will dive into cutting-edge transmedia applications and approaches, and you’ll walk away with a unique, new perspective on how to create not just a captivating transmedia narrative, but a culture-defining experience.
Vote here: http://panelpicker.sxsw.com/ideas/view/7292
Presentation by Neville Hobson and Shel Holtz at Ragan Communications Social Media/Public Relations conference at ING House in Amsterdam, The Netherlands, on April 12, 2012.
http://edu.blogs.com/edublogs/2008/03/social-media-an.html
When you're designing a new piece of kit, a platform for the web or a nifty widget for Bebo, it's vital that you have an audience in mind, an understanding of what might be possible, and the ability to change your plans frequently without sacrificing the integrity of your project. That was the main message at my lecture to the BScs and BEngs at Napier University, Edinburgh, today.
Your Life Is A Transmedia Experience - vote for this panel at SXSWinteractive...socialcreature
The human brain is hard-wired for narrative construction. Today, “transmedia” is the latest marketing buzzword, but it’s not just how we consume entertainment narratives. With every status update, photo upload, location check-in, and “like,” it’s how we experience the narrative of our lives. We will dive into cutting-edge transmedia applications and approaches, and you’ll walk away with a unique, new perspective on how to create not just a captivating transmedia narrative, but a culture-defining experience.
Vote here: http://panelpicker.sxsw.com/ideas/view/7292
Presentation by Neville Hobson and Shel Holtz at Ragan Communications Social Media/Public Relations conference at ING House in Amsterdam, The Netherlands, on April 12, 2012.
MELT LLC is an Atlanta-based integrated marketing firm focusing on sports and entertainment, particularly in the professional, collegiate, entertainment and racing arenas. MELT is currently working on the entertainment for its 10th Final Four this year in New Orleans; its fourth season of Full Throttle NHRA Racing; KIA Automotive; State Farm; Gulf Shores/Orange Beach Tourism and many others.
• How are music videos generally made? What is the production process?
• What is the purpose of a music video for the companies / artists that make them?
• Who are some famous music video directors and why are their videos so well known / successful?
• How much money is usually spent on the average music video? Have any been made very cheaply or are there any that have had huge budgets?
• How do audiences access music videos? Where can they be seen?
The number and availability of digital technologies grows exponentially. The interactive opportunities grows with it all around the media and communication platforms. Although "classical", statical, poster-based outdoor advertising will always be influential, effective use of new technologies in communication campaigns requires more than just understanding technologies, tools and techniques.
The New Generatives: Selling Music in a Connected WorldGerd Leonhard
My presentation at MidemNet 2010, in Cannes France. How to monetize music when the copy is free: Defining Monetization: 1.A real-cash transaction of any
kind (often pre-consumption)
2.Revenue Sharing (usually
post-consumption)
3.Non-cash remunerations
4.Upstream payments
(Freemium)
StreetWise Concepts + Culture is an award winning social marketing agency with expertise in youth culture.
Our specialties include: interactive production, web design, CMS development, brand consulting, community build + management, word-of-mouth marketing, viral marketing, event marketing, mobile marketing, social networking / social media, market research and panel management.
Social Media 101 presentation delivered by Janette Toral featuring the social media basics, Internet trends for 2010, social media and networking case studies in the Philippines, social media policies to consider for the corporation, and taking care of reputation online. This was presented last July 16, 2010 at a corporate workshop on social media that took place at Lima Park Hotel, Malvar, Batangas.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
MELT LLC is an Atlanta-based integrated marketing firm focusing on sports and entertainment, particularly in the professional, collegiate, entertainment and racing arenas. MELT is currently working on the entertainment for its 10th Final Four this year in New Orleans; its fourth season of Full Throttle NHRA Racing; KIA Automotive; State Farm; Gulf Shores/Orange Beach Tourism and many others.
• How are music videos generally made? What is the production process?
• What is the purpose of a music video for the companies / artists that make them?
• Who are some famous music video directors and why are their videos so well known / successful?
• How much money is usually spent on the average music video? Have any been made very cheaply or are there any that have had huge budgets?
• How do audiences access music videos? Where can they be seen?
The number and availability of digital technologies grows exponentially. The interactive opportunities grows with it all around the media and communication platforms. Although "classical", statical, poster-based outdoor advertising will always be influential, effective use of new technologies in communication campaigns requires more than just understanding technologies, tools and techniques.
The New Generatives: Selling Music in a Connected WorldGerd Leonhard
My presentation at MidemNet 2010, in Cannes France. How to monetize music when the copy is free: Defining Monetization: 1.A real-cash transaction of any
kind (often pre-consumption)
2.Revenue Sharing (usually
post-consumption)
3.Non-cash remunerations
4.Upstream payments
(Freemium)
StreetWise Concepts + Culture is an award winning social marketing agency with expertise in youth culture.
Our specialties include: interactive production, web design, CMS development, brand consulting, community build + management, word-of-mouth marketing, viral marketing, event marketing, mobile marketing, social networking / social media, market research and panel management.
Social Media 101 presentation delivered by Janette Toral featuring the social media basics, Internet trends for 2010, social media and networking case studies in the Philippines, social media policies to consider for the corporation, and taking care of reputation online. This was presented last July 16, 2010 at a corporate workshop on social media that took place at Lima Park Hotel, Malvar, Batangas.
Similar to Black Berry Curve Launch Case Study (20)
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
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Axis of attacks – Europe
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Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
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My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
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https://arxiv.org/abs/2306.08302
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2. What Was Going On?
Background
To celebrate the launch of the New BlackBerry Curve last night (Tuesday 27 October) Blackberry held an ultra cool party for
600 VIP guests (last of 3- Melb, Gold Coast, Syd). It was held down at “Simmer on the Bay”, in the Rocks, Sydney.
The Event
There was a culmination of celebrities, Sydney socialites, alcohol and canapés flowing, underground local DJs, international
music acts, phone demonstrations and participatory spaces that occurred within the branded interior, bringing alive Blackberry’s
image and lifestyle associated with the brand.
3. Key Messages
Overall Positioning:
“ Your Social Lifeline”
The BlackBerry Curve, is the tool to connect individuals to their social lives.
2 informative messages weaved into the event:
1) BlackBerry Enhances Social Networking
This is supported by phone features:
•The newest app is built specifically to enhance Facebook use
•Instant messaging using window Live Messenger, Goggle Talk, Yahoo
Messenger, AOL, instant Messenger or ICQ apps built specifically for
Blackberry smartphones
•BlackBerry Messenger is a free msg service between BlackBerry
owners
2) BlackBerry Offers Unique Music Connection – Getmusic App
Getmusic is a Blackberry application that allows users to directly link
to their favourite music artists to instantly receive live updates on new
releases, competitions, tour news and special offers. The information
streams straight to owners, as opposed to having to find it.
4. Journey Engagement
• Awareness &
• VIP BlackBerry recognition (PR
wristband aftermath)
• Atmosphere through
created though articles/blogs
• Anticipation and celebrities, live • Blackberry
build of event music, and party video
through Social unique stream through
Pre- Networking experiences Post- social
Sites- twitter Event • Documentation networking sites
Event and co-creating Event • Enhanced
• VIP Email
Invitation content through presence on
paparazzi and social
filming networking site
• Memorable from sharing of
BlackBerry and photos/video
partnered and
giveaways conversations
sparked
5. Email Invitation
An invitation was sent via email, exclusively to 600 individuals. The attachment was to be downloaded, printed and the taken to
the event to be scanned on arrival. It outlined the essential information (time, place, and date) and clearly conveyed the two
most appealing attractions. Firstly, the launch of the new phone and secondly the appearance of international band, Good
Charlotte (Benji & Joel).
6. Music Line Up
Local Sydney DJ act, Olsen vs. LC set the scene with a mash up of indie tunes and bongo drums. Then Benji & Joel Madden
(Good Charlotte) did a set in the DJ booth, lifting the vibe and giving the event a “ wow “ factor. Those gathered up close to the
stage were using their phones to take photos (uploading photos to Facebook) to keep others in the loop.
Good Charlotte
Olsen vs. LC
7. Spaces and Activities
There were two types of spaces “Phone Spaces” and “Fun Spaces” to balance both objectives, being to inform guests about the
new phone (influence buying behaviour) and generate talk value and hype amongst correct target audience.
Phone Spaces
•Live twitter stream screen: prompting people to talk about the party from their phones.
•Branded wall screens: evolving phone demonstrations and upbeat imagery.
•Phone demonstrations: BlackBerry cool informative representatives to talk with individuals about the special features. Guests were
invited to have a play around with the phone.
•Informative boards: in depth information on the 2 key messages “Enhancing Social Networking” and “Unique Music Connection-
Getmusic App”.
Fun Spaces
•Photo booth: photo placed on “photo phone wall” for all to see and then for individuals to take home as a branded memory.
•Massage huts: free 10 min massages.
8. The People
The people made the event a big bang! There was a combination of regular partiers (Sydney siders, club owners, DJs, models)
Australian celebrities (actors, TV presenters, designers) and the international music band, Good Charlotte (Benji & Joel).
Packed to the
Rafters Crew
Sally, Jay Symonds
James Tobin (TV
(socialite), Alice
presenter and actor)
(model), Mike Walsh
(socialite)
Didier (Industries/ David
Shell (model), Jones Lead Model)
Liam (DJ),
Bobby (DJ),
Daniel
Daniel Ibrahim
Charlotte
(One day-
Dawson
party
(Model and
entrepreneur)
TV
Presenter)
Good Charlotte
9. Sponsors
Sub Brand Partners
Fresh and trendy social media, food and alcohol brands circulated the room.
•Facebook
•Myspace
•twitter
•FIJI water
•Midori
•Frozen Yoghurt
Free Gift Bag
On departure everyone was given a free gift bag that was filled with yummy and useful goodies.
•Blackberry beach towel
•Lindt Essence chocolates
•Blackberry frisbee
•Sun screen lotion
•Dermalogica toner
•Blackberry key ring
•Getmusic Free downloadable track voucher
•White Glo toothbrush
•Blackberry lip balm