The document discusses the launch of a new business magazine called Business Juice. It notes that the small and medium enterprise sector is the fastest growing in South Africa but many businesses are not formally registered or aware of government support. Business Juice aims to help emerging entrepreneurs enter the mainstream economy by providing relevant, practical information. It will have digital and print editions distributed through various channels to reach established, emerging and aspiring entrepreneurs. The magazine will also offer advertisers interactive options and analytics on reader engagement.

2. The need
 The SME sector is the fastest  Business Juice
growing and most lucrative
business sector in South Magazine has the
Africa, no business can afford to potential of
ignore.
bringing millions
 There is total of 2 701 000 of
enterprises in SA of which of people from
407 000 are formally registered the
and 2 294 000 are informal.
survivalist/lowe
 83% of small enterprises are not
formally registered.
r level including
 72% of business owners are not the informal
aware of government initiatives economy to the
mainstream
economy

3. Brand Promise
 Elevate survivalist and
emerging enterprises to
mainstream economy through
quality content that is
current, relevant and
impactful.
 Inform through factual
information that is
practical, easy to
implement, interesting and
entertaining.
 Innovate through
new, unknown, cutting edge
inventions.
 Inspire aspirant
entrepreneurs through

4. Our target
market
 Established
entrepreneurs
 Emerging
Entrepreneurs
 Aspirant
entrepreneurs

5. Service Offering
Digital Version Printed Version
 Freely available to  News stands
monthly subscribers.
 Block
 Knows no Borders
subscriptions
 More than 40 000 • Business chambers
subscribers for
launch issue • Development
agencies
 Back issues • Embassies
immediately
available • Municipalities
online, option for the • Tertiary
viewer to read the institutions
publication • Air liners
online, or to

6. Advertisers BENEFITS
 Interactive - provide Keep track of visitors
links to web site for o Where your readers
instant access or are logging in from
ordering in. o How long they spend
reading your
 Advertiser visual magazines
message can be o Total number of
enhanced with sound readers per issue,
or video for o Percentage of new
heightened impact. readers per issue
o Percentage of
 Advertisers receive repeat readers per
issue
multiple and
repeated exposure
o Number of zooms on
each page

7. Regular
Features
Info and Advice Inspiration
 Jump Starting &entertainment
 Mark it  Game Two
 Money the Moola  Interlude
Bag  Night Life
 Make It Legal  2nd Half
 E business  Gravitate
 Co-ops Corner  My Space
 Business Diaries  Woman
 Business Briefs Entrepreneur
 Opportunity Zone