The document discusses the launch of a new business magazine called Business Juice. It aims to support small and emerging businesses in South Africa by providing relevant content to help them grow. The magazine will be available both digitally and in print. It will offer advice, inspiration, and entertainment for entrepreneurs, as well as opportunities for advertisers to reach this target audience. The goal is to help more businesses transition from informal to mainstream economies.

2. The need
 The SME sector is the fastest  Business Juice
growing and most lucrative
business sector in South Africa, Magazine has the
no business can afford to ignore. potential of
 There is total of 2 701 000 of bringing millions
enterprises in SA of which
407 000 are formally registered of people from
and 2 294 000 are informal. the
 83% of small enterprises are not survivalist/lowe
formally registered.
r level including
 72% of business owners are not
aware of government initiatives the informal
economy to the
mainstream
economy

3. Brand Promise
 Elevate survivalist and
emerging enterprises to
mainstream economy through
quality content that is
current, relevant and
impactful.
 Inform through factual
information that is practical,
easy to implement, interesting
and entertaining.
 Innovate through new,
unknown, cutting edge
inventions.
 Inspire aspirant
entrepreneurs through
success stories, role models

4. Our target
market
 Established
entrepreneurs
 Emerging
Entrepreneurs
 Aspirant
entrepreneurs

5. Service Offering
Digital Version Printed Version
 Freely available to  News stands
monthly subscribers.
 Block
 Knows no Borders
subscriptions
 More than 40 000 • Business chambers
subscribers for
launch issue • Development
agencies
 Back issues • Embassies
immediately
available online, • Municipalities
option for the • Tertiary
viewer to read the institutions
publication online, • Air liners
or to download it

6. Advertisers BENEFITS
 Interactive - provide Keep track of visitors
links to web site for o Where your readers
instant access or are logging in from
ordering in. o How long they spend
reading your
 Advertiser visual magazines
message can be o Total number of
enhanced with sound readers per issue,
or video for o Percentage of new
heightened impact. readers per issue
o Percentage of
 Advertisers receive repeat readers per
issue
multiple and
repeated exposure
o Number of zooms on
each page

7. Regular
Features
Info and Advice Inspiration
 Jump Starting &entertainment
 Mark it  Game Two
 Money the Moola  Interlude
Bag  Night Life
 Make It Legal  2nd Half
 E business  Gravitate
 Co-ops Corner  My Space
 Business Diaries  Woman
 Business Briefs Entrepreneur
 Opportunity Zone