This document contains 30 multiple choice questions about various business and economic topics. Some of the questions ask about companies and their founders or CEOs, such as asking for the founder of WIPRO or the former CEO of Satyam. Other questions ask about inventions, such as what was invented by Willis Haviland Carrier in 1902 or economic concepts such as what idea originated with the schools of Salamanca in the 16th century. The document provides context for a business quiz but does not include any answers.

1. QUIZ NEGOCIOS (Prelims)
Perlims - Part B
Time 20 minutes
Team Member Name ___________________
College Name __________________________
Code No _______________________________
1. Smart is a German automobile manufacturer and a collaboration between Mercedes (Diamler
AG) and _______________________________________________________________________
2. Who is nick named as the “Napoleon of Wall Street”? __________________________________
3. Possible origin of the word is __________________________________________________ from
the Sanskrit words Baya (Expense) and Onka(calculation). The word still survives in Bangla.
4. Which Indian Organization‟s symbol is a blue circle with a man at its centre signifying that the
common man is at the center of all its operations? ______________________________________
5. Which agency was behind the “Why this kolaveri Di” Viral marketing campaign?
______________________________________________________________________________
6. Ajit
Khubani
is the founder and CEO of which direct response marketing company?
______________________________________________________________________________
7. How do we better know the Fabbrica Italia Automobili Torino? ___________________________
8. Expand WIPRO.________________________________________________________________
9. What was invented by Willis Haviland Carrier, an American Engineer in 1902? ______________
10. The two pioneers in their failed were working within 50 kms and both produced a motorized
vehicle in 1850‟s. They never met each other. But their companies merged after their death. Who
were they? _____________________________________________________________________
11. Which product was first certified by ISI? _____________________________________________
12. The ad campaign for which cigarette brand altered generation of smokers with it “Made for each
other” tagline? __________________________________________________________________

2. 13. Fruit of Loom is an American company that makes undergarments. It is a subsidiary of which
company? _____________________________________________________________________
14. Adi Godrej replaced _____________________ as the chairman of ISB Hyderabad in April 2009?
15. Who coined the term “BRICS” in relation to the fastest growing economies? ________________
16. What is the name of the mascot on the bonnet of a Rolls Royce? __________________________
17. Which is the first mutual fund in India? ______________________________________________
18. Which biz guru started commercial flights to space? ____________________________________
19. Which entertainment channel has entered in to an agreement with Wrangler jean to sell their
jeans? _________________________________________________________________________
20. A former CEO President and Chairman of “Silicon Spice” was an Independent director of the
Satyam Board. Name him? ________________________________________________________
21. Which Indian company launched branded T-shirts under the brand name “Ginger Lemon”?
______________________________________________________________________________
22. Sociologist, author and financial consultant Alfred W Jones is said to be the first founder of
modern fund. Which fund is it? ____________________________________________________
23. Expansion of STAR in STAR TV? __________________________________________________
24. Which Indian Organization came with their very first TV ad in their 157 years, in common wealth
games 2010? ___________________________________________________________________
25. Which idea originated with the schools of Salamanca in the 16th century and was developed in its
modern form by Gustav Cassel in 1918. ______________________________________________
26. Which Tata brand gets its name from “is an interstellar cloud of dust, hydrogen, helium and other
ionized gases”? _________________________________________________________________
27. Fakir Chand Kohli is associated with which company? __________________________________
28. Which product was created by the Chinese in the 6th century for cleansing and hygienic purpose
and is now used worldwide? _______________________________________________________
29. What was Axis bank called when it was set up in 1994? _________________________________
30. Which is the famous car launched by a gigantic corporation which means „ sports of the kings‟
that shared its named with a famous confectionary brand? _______________________________
Prepared By
Aswathy Asokan A
Asst. Professor
Rural Academy of Management Studies