사업아이디어 도출에 관한 강의입니다

1. Building Business Idea
IT Entrepreneurship
John Oh, KAIST

2. Idea Presentation
One Minutes Elevator Pitch
• Problem
• Management Team (Needed)
• Disruptive Innovation
• Market Size - Who is replaced?
• Example
• 2010 Rice University Business Plan Competition winner
• GlobalVenture Labs Investment Competition 2013 winner
• https://youtu.be/TALxRFHOZfU

3. Y Combinator
• http://www.ycombinator.com/
• Y Combinator created a new model for funding early stage startups.
• Twice a year, they invest a small amount of money ($120k) in a large number of startups (most
recently 107).
• http://www.ycombinator.com/howtoapply/
• Y Combinator is accepting applications for the Summer 2019 funding cycle. It will take place
in Mountain View, CA from June–August 2019.
• Submit your application online by 8 pm PT on March 25. .
• On April 16, by 10PM, Y-Combinator invites the groups that seem most promising to meet
them in Mountain View in late April. We’ll They reimburse reasonable travel expenses.

4. Request for Startups(2019)
http://www.ycombinator.com/rfs/
1. A.I.
2. Bio
3. Brick and Mortar 2.0
4. Carbon Removal Technologies
5. Cellular Agriculture and Clean Meat
6. Cleaner Commodities
7. Computer Security
8. Diversity
9. Education
10.Energy
11.Enterprise Software
12.Financial Services
13.Future of Work
14. Healthcare
15. Improving Memory
16. Longevity and Anti-aging
17. One Million Jobs
18. Programming Tools
19. Robotics
20. Safeguards Against Fake Video
21. Supporting Creators
22. Transportation & Housing
23. Underserved Communities
24. Voice Apps
25. VR and AR

5. Idea Presentation
Kickstarter, Shark Tank
• Kickstarter style presentation
Example: Pebble raises $6M for color smart watch
https://youtu.be/Q8Xtl9FtE58
• Shark Tank style presentation
Example: Shark Tank Biggest Offer Ever $30 Million Turned Down - Coffee Meets Bagel
https://youtu.be/kVB4B5XxLjg
https://youtu.be/QMEGbJElRoU

7. Products or
Services
Markets and
Customers
Management
Teams
Business
Plan
Financing
Five Elements of Start-Up Success

9. The Income-Substitution
Wealth-Creation Spectrum
Business size
small large
slow
fast
Income
Substitu-
tion
Wealth
BuildingGrowth
rate

10. Business Size, Risk, and Reward
P(survival) = 1.0 - p(failure)
Low 0.3 0.5 0.7 High
LowMediumHigh
Risk
P(Survival) is inversely proportional to risk
Retail stores
Technology-based products
(high-growth objective)
Technology-based
consulting
(low growth
objective)
P(failure)
High 0.7 0.5 0.3 Low
Reward
LowHighLow

11. It All Starts with an Idea
from “The Ultralight Startup - Launching a business without clout or
capital,” Jason L. Baptiste (2012)
• Find a problem that needs to be solved
• It doesn’t have to be sexy to make a money
• You don’t have to new, you just have to be better
• Do something that have to be impossible

12. The Largest Scale Entrepreneur of History?
• Steve Jobs
• Bill Gates
• Henry Ford
• Andrew Carnegie
• Elon Musk
• 정주영
• 이병철
• Gaius Julius Caesar (Classical Latin: [ˈɡaː.i.ʊs
ˈjuː.li.ʊs ˈkae̯.sar]; 13 July 100 BC – 15 March 44
BC) was a Roman statesman, general notable
author of Latin prose, and entrepreneur.

13. Key Clue
• Market: world, citizen of “global” Roma
• Team: Multi-national, multiracial
• Product & Service: innovative (military) strategy, political model, military
and civil engineering technology, new business model
• Financing: enormous debt financing
• Plan: Roman Empire (inherited to Octavius after his death at BC44)

16. 산업분류 사업체수 종사자수 매출액 인건비 급여총액 영업이익
전산업 3,874,167 20,889,257 5,311,197,341 677,810,168 564,308,640 349,422,073
농업, 임업 및 어업 3,288 39,488 10,933,818 1,376,630 1,205,332 581,190
광업 2,006 15,663 3,814,232 675,732 537,323 376,766
제조업 413,849 4,042,960 1,693,785,181 176,309,300 141,444,774 128,666,303
전기, 가스, 증기 및 수도사업 1,956 74,888 148,287,595 5,990,285 4,883,569 13,210,845
하수 · 폐기물 처리, 원료재생 및 환경복원업 7,932 84,336 16,550,260 3,564,984 2,927,280 909,261
건설업 133,797 1,317,337 342,546,358 56,383,778 47,728,696 14,432,107
도매 및 소매업 1,015,074 3,129,260 1,112,296,499 71,180,521 58,288,422 55,404,925
운수업 379,431 1,096,392 179,930,481 27,407,925 22,471,748 15,439,933
숙박 및 음식점업 710,699 2,118,353 119,774,254 20,328,266 18,456,861 16,101,876
출판, 영상, 방송통신 및 정보서비스업 42,425 562,946 143,698,337 28,402,924 22,886,242 9,943,876
금융 및 보험업 42,131 742,974 760,883,346 39,517,823 30,746,461 38,592,820
부동산업 및 임대업 146,432 526,855 106,445,076 12,047,363 10,250,931 11,749,028
전문, 과학 및 기술 서비스업 102,702 996,374 181,501,047 40,012,693 33,222,999 7,719,165
사업시설관리 및 사업지원 서비스업 51,574 1,069,245 59,634,181 29,656,708 25,651,715 2,574,620
공공행정, 국방 및 사회보장 행정 12,364 687,969 105,602,755 41,257,305 34,803,789 0
교육 서비스업 175,349 1,559,792 114,747,139 59,137,226 52,179,635 4,410,755
보건업 및 사회복지 서비스업 132,553 1,503,360 108,677,429 44,307,880 38,938,380 15,631,329
예술, 스포츠 및 여가관련 서비스업 101,063 366,834 43,715,531 6,247,017 5,310,980 5,649,242
협회 및 단체, 수리 및 기타 개인 서비스업 399,542 954,231 58,373,822 14,005,808 12,373,503 8,028,032
2015 경제총조사(통계청)

17. Case Discussion
• HBSP Case 9-812-122, Noam Wasserman,“Assembling the Startup Team.”
• Describe your dream business.
• Describe yourself. What will be your role in the team?
• Who are the people whom you would like to have as a cofounder or
startup team member?
• How are you going to compensate them?