The document discusses Aadarsh, a talking pen developed by Multimedia Print Reader that aims to promote literacy among visually impaired people in India. It has features like built-in speakers, a headphone jack, lithium battery, 2GB memory, and a USB cord for downloading audio files. Field tests found it works by reading stickers attached to books when the pen is placed on them. The pen provides an interactive and interesting way to educate people, as it allows them to hear and speak text instantly. A SWOT analysis notes its strengths in being useful for education and the less privileged, as well as its opportunities if supported by government and nonprofit groups.

1. Let’s Enlighten & Eradicate Illiteracy from the World!!!
Team Name: BizDom
Samir Prakash
Abhishek Mandloi
Anjali
Kunwarbir Singh

2. Education System In India
 Provided by both public sector and private sector.
 Total literacy at around 75%.
 Lots of children in India don’t even have the primary
level of education.
 India has the highest number of visually challenged
people.
 Out of that 26% are children.
 Need to improve literacy among them to make them
self-dependant.

3. Aadarsh: A revolution
 Aadarsh Talking Pen by Multimedia Print Reader has
taken a giant leap in education sector.
 It provides learning aid to visually impaired people of
the society especially the children.
 Help the enthusiastic learners to read.
 Help promote literacy of any language.
 An initiative to help make people self dependant in
this competitive world with self-esteem for one.

4. Key Features
 Built-In Speakers
 Head phones
 Lithium Battery for long backup
 2 GB Memory
 USB cord for downloading
 Record function

5. Insights from Field Team
 It reads the sticker on the book.
 The pen has to be kept on the sticker to hear the
content clearly.
 It reads out the pre-recorded file when certain codes
are identified by the Pen.
 The corresponding file for the sticker must be
downloaded from the Aadarsh website.

6. Process To be followed
 Better than Braille books as it instantly let one hear the
content and speak it for the person.
 Technology provides immense learning experience
through enormous benefits of listening.
 Unique feature of pen reading out the text for the
concerned person.
 Its come with built in speakers and 2GB memory to
record the content too.
 Interactive and interesting for education.

7. SWOT Analysis
 Strength:
 • Useful for Education
 • Useful for less privileged, blind, in no. of books connected suffering from Dyslexia
 • Unique Innovation
 Weakness:
 • Less memory
 • Priced High
 Opportunities:
 • Support by Govt,IEC,UNICEF,UGC
 • To scale up the innovation
 • Use in many states
 • Can be used for Vocational Training new such products
 Threats:
 • Competition may develop
 • Price may increase with rise in use of the product.

8. Thanks!!! 