Our last few posts and reports from us tended to be a little on serious side, so we thought we’d have fun with this one. At Kana we all love snacks (and we have the kilos to prove it – but that’s a post for another time), so why not listen in on the first snack that was in front of us at the time – a pack of biscuits. As we like to keep these reports as neutral as possible, our social team put forward a simple premise, “let’s just put in the word ‘biskuit’ in Bahasa Indonesia and see what happens?” – So on the 1st of July, that’s exactly what we done!
After letting things go for just over a month, we all sat down to review the results. We expected to see all the big brands and campaigns come out on top – but that wasn’t the case, in fact, there were a few surprises indeed. Out of around 37,000 posts, 12 engagements and 14,000 unique authors, a local brand Kokola came out on top with 1,283 brand mentions followed by established local brands such as Khong Guan and Roma with 1,091 and 732 mentions, respectively.
What really caught our attention was one in particular social media campaign run by Kokola early July, which generated massive engagement. The #MamaBijak campaign asked followers to answer questions displayed on the popular TV program “Laptop si Unyil”. The hashtag on it’s own generated a potential reach of 31 Million from 2,192 posts and engagements. Being the only brand with a “Social TV” type campaign during the listening period, Kokola managed to successfully bridge the gap between traditional media and social media, locally. Kana has always been a staunch believer of Social TV, so naturally we’re excited to see the success of basic yet well-thought campaigns such as these. Drilling down the numbers further, we also discovered the benefits of this campaign were not limited to Kokola, but also the TV program itself generating a viral reach of 303,000 for the term “Laptop si Unyil”. Everyone was a winner on this one.
As far as interesting content goes, we also found viral content related to no one other but own president. The moment came when an 8 year old child fromKendari, Sulawesi, gave a tin of biscuits to the president. What seemed like an uneventful routine article actually generated a viral reach of 270,887 with 480 engagements – the most single viral post of the period in relation to biscuits. This also got us thinking, what if brands carried this post and made it their own? Other viral content included supermarket promos and creative cooking recipes with biscuits.
Dear Insurance Brands, What Were You Doing During Ramadan in Social?Amien Krisna
Discover what shaped the insurance industry in Indonesia and what brands were doing during ramadhan in Indonesia. Contain common themes, social media reach and most active brands on Twitter and the media.
The social media landscape is changing so fast that most marketers struggle to keep up. To make things easier, we've distilled the many conversations we've been having with clients in recent months into 10 key trends you need to understand in order to improve your social ROI. To read our extensive write-up to accompany these slides, please visit http://bit.ly/wasfs10
The document discusses 10 trends shaping the evolution of social media marketing: 1) the dominance of messengers, 2) the evolution of communication, 3) integrated platforms, 4) the evolution of social video, 5) content vs social, 6) re-thinking the role of paid, 7) amplifying the voices of others, 8) professional social networking, 9) social commerce, and 10) more meaningful metrics. It provides analysis and insights for each trend and how brands can improve their return on investment on social media by adapting to these evolving trends.
The document discusses 10 trends shaping the evolution of social media marketing: 1) The dominance of messengers, 2) The evolution of communication, 3) Integrated platforms, 4) The evolution of social video, 5) Content vs social, 6) Re-thinking the role of paid, 7) Amplifying the voices of others, 8) Professional social networking, 9) Social commerce, and 10) More meaningful metrics. Each trend is briefly described in 1-2 sentences with examples provided for some trends.
The document discusses 10 trends shaping the evolution of social media marketing: 1) Dominance of messengers, 2) Evolution of communication, 3) Integrated platforms, 4) Evolution of social video, 5) Content vs social, 6) Re-thinking the role of paid, 7) Amplifying the voices of others, 8) Professional social networking, 9) Social commerce, and 10) More meaningful metrics. For each trend, the document discusses how the trend is changing social media marketing and provides suggestions for improving ROI.
The document discusses 10 trends shaping the evolution of social media marketing: 1) Dominance of messengers, 2) Evolution of communication, 3) Integrated platforms, 4) Evolution of social video, 5) Content vs social, 6) Re-thinking the role of paid, 7) Amplifying the voices of others, 8) Professional social networking, 9) Social commerce, and 10) More meaningful metrics. It provides analysis and suggestions for how brands can improve ROI for each trend, focusing on engagement, relationships, and outcomes over reach and content.
The social media landscape is changing so fast that most marketers struggle to keep up. To make things easier, we've distilled the many conversations we've been having with clients in recent months into 10 key trends you need to understand in order to improve your social ROI.
In the course, Principles of Marketing Communication, I was equipped with marketing communication skills necessary for today’s global marketplace. Market and product consumption trends will be explored as well as principles and methods used by global marketers to promote their brands.
As one of the assignments for this course, I were ask to do a marketing communication plan for Chocolate Factory brand, a chocolate cafe. After analyze the situation of the café, my group and I came up with objectives: to increase awareness among chocolate lover and to build loyal customer base. We also have to come up with the message and channel for the communication as well.
Dear Insurance Brands, What Were You Doing During Ramadan in Social?Amien Krisna
Discover what shaped the insurance industry in Indonesia and what brands were doing during ramadhan in Indonesia. Contain common themes, social media reach and most active brands on Twitter and the media.
The social media landscape is changing so fast that most marketers struggle to keep up. To make things easier, we've distilled the many conversations we've been having with clients in recent months into 10 key trends you need to understand in order to improve your social ROI. To read our extensive write-up to accompany these slides, please visit http://bit.ly/wasfs10
The document discusses 10 trends shaping the evolution of social media marketing: 1) the dominance of messengers, 2) the evolution of communication, 3) integrated platforms, 4) the evolution of social video, 5) content vs social, 6) re-thinking the role of paid, 7) amplifying the voices of others, 8) professional social networking, 9) social commerce, and 10) more meaningful metrics. It provides analysis and insights for each trend and how brands can improve their return on investment on social media by adapting to these evolving trends.
The document discusses 10 trends shaping the evolution of social media marketing: 1) The dominance of messengers, 2) The evolution of communication, 3) Integrated platforms, 4) The evolution of social video, 5) Content vs social, 6) Re-thinking the role of paid, 7) Amplifying the voices of others, 8) Professional social networking, 9) Social commerce, and 10) More meaningful metrics. Each trend is briefly described in 1-2 sentences with examples provided for some trends.
The document discusses 10 trends shaping the evolution of social media marketing: 1) Dominance of messengers, 2) Evolution of communication, 3) Integrated platforms, 4) Evolution of social video, 5) Content vs social, 6) Re-thinking the role of paid, 7) Amplifying the voices of others, 8) Professional social networking, 9) Social commerce, and 10) More meaningful metrics. For each trend, the document discusses how the trend is changing social media marketing and provides suggestions for improving ROI.
The document discusses 10 trends shaping the evolution of social media marketing: 1) Dominance of messengers, 2) Evolution of communication, 3) Integrated platforms, 4) Evolution of social video, 5) Content vs social, 6) Re-thinking the role of paid, 7) Amplifying the voices of others, 8) Professional social networking, 9) Social commerce, and 10) More meaningful metrics. It provides analysis and suggestions for how brands can improve ROI for each trend, focusing on engagement, relationships, and outcomes over reach and content.
The social media landscape is changing so fast that most marketers struggle to keep up. To make things easier, we've distilled the many conversations we've been having with clients in recent months into 10 key trends you need to understand in order to improve your social ROI.
In the course, Principles of Marketing Communication, I was equipped with marketing communication skills necessary for today’s global marketplace. Market and product consumption trends will be explored as well as principles and methods used by global marketers to promote their brands.
As one of the assignments for this course, I were ask to do a marketing communication plan for Chocolate Factory brand, a chocolate cafe. After analyze the situation of the café, my group and I came up with objectives: to increase awareness among chocolate lover and to build loyal customer base. We also have to come up with the message and channel for the communication as well.
1. Survey of Food Delivery Service Platform
2. Survey on Green Consumption Incentives
3. Why are Cinnamon Rolls So Popular?
4. EOL 2022 Lifestyle Trends Conference - Highlights
5. Tracking Survey to Consuming Behaviors
Utilization survey to new consumer behaviors
Rankings of hot topic types among consumers
Rankings of mindshare of YouTubers
This document provides an agenda for Day 2 of a marketing training. It includes the following topics:
1. The role and influence of digital marketing
2. Latest developments in Facebook marketing
3. Integrated offline and online social media campaigns
4. Social media ROI
The document then delves into presentations and activities for each topic, providing case studies, strategies, and exercises for attendees to engage with the material. Contact information is provided throughout.
Besmartbewell.com Saves The World with Content Marketing and You Can Too!Pamela McNamara
Purpose of Besmartbewell.com's presentation is to provide direction and tips on how to get a content marketing program started, even if your brand operates in highly-regulated environment like healthcare, financial services or government. You can do it!
Here's how:
>Start with sub-branding
>Set up an internal content marketing lab to gain traction
>Harness the power of video storytelling
>Use integrated marketing approach / omni-channel
>Measure everything that makes sense
Burger King is proposing a digital campaign to increase brand awareness, trial, and sales in Vietnam. The campaign will focus on communicating the benefits of Burger King's premium American burgers and new value menu options. Key elements include a viral video clip promoting a "Eat Like a King" photo contest on social media where fans can win weekly free burgers. The campaign aims to create buzz around the new menu and drive traffic to stores through an integrated approach using social media conversations, contests, and offline events like a "Burger Fest" competition. The goal is to position Burger King as offering an affordable American dining experience and engage both new and existing customers.
Burger King is proposing a digital campaign to increase brand awareness, drive trial, and boost store traffic in Vietnam. The proposal includes the following key elements:
[1] A "Eat Like a King" photo contest on social media where fans can take photos enjoying Burger King in different ways and win weekly free burgers.
[2] A viral video clip promoting the contest and emphasizing that enjoying Burger King can be done in any way.
[3] Integrated online and offline activities such as contests, promotions, and a loyalty program to further engage customers and link online efforts to in-store sales.
The campaign aims to position Burger King as offering an American standard bur
Horlicks Digital Plan Pitch (Strategy) 2013mahakhalid1
This document outlines Horlicks' digital marketing plan for 2013. It discusses how social media can help brands and the importance of having a presence on platforms like Facebook. It provides analytics on Horlicks' current low social media engagement and high engagement of competitors. The plan proposes creating a Facebook page for Horlicks with regular posts and contests to engage fans. It also suggests developing mobile games and applications to distribute through in-school activations to help promote Horlicks digitally and expand its youth audience. The goal is to help Horlicks establish itself as a nutritious drink for kids through an interactive online and mobile presence.
The document outlines Nestle's strategy to restore trust and relaunch Maggi noodles in India after it was banned in 2015 over lead content concerns. The strategy includes:
1) Clarifying test results and highlighting clearances from international food regulators to address safety questions.
2) An image makeover campaign using comedy YouTube channels and celebrity endorsements to rebuild the brand's warm, family-focused image.
3) A PR campaign with distributors and retailers to regain their trust and support for the relaunch.
Is consumer behavior more a function of a person (autosaved)Tasnim Anan
This document discusses whether consumer behavior is more influenced by a person's age or generation. It provides examples of how different generations experienced different economic and political conditions, which shaped their wants and tendencies. The Great Depression generation tended to save money due to their experience, while Baby Boomers did not and took on loans instead. Marketers must understand these cohort effects and generational differences in order to effectively target consumers of different ages with their marketing techniques and product offerings. Consumer behavior depends on both a person's age and the experiences of their generation.
The document provides a summary of digital marketing trends from May 2017. It discusses Carter Wilkerson's viral tweet campaign for free chicken nuggets from Wendy's (#NuggsForCarter). It also mentions stats on consumer annoyance with brands making fun of others or customers. FaceApp and voice assistants are highlighted as growing technologies. Brawny's Mother's Day ad from a toddler's perspective and the unicorn trend targeting millennials are discussed. Oreo and Mott's Clamato contests are summarized. McDonald's BeatQuiz app and Gillette's Father's Day ad are recapped. Evian's baby campaign on Snapchat and Instagram's mental health awareness campaign #HereForYou are also mentioned.
Georgia Burke, 3XE Digital Content & Social Media Marketing ConferenceEoghan O'Neill
This document discusses the culture of immediacy in social media and expectations of brands. It covers how social practices have evolved from browsing in the 90s to discovering information in the 2010s. Brands are expected to provide 24/7 support and respond quickly. The document also discusses making relevant content for audiences and how brands can participate in trending cultural moments through moment marketing. Examples are given of brands like Oreo and The Salvation Army responding to viral hashtags and events. The key lessons are to gain consumer insights, only participate in cultural moments if it fits your brand values, add value for customers and listen to what they want.
This document summarizes Twitter usage statistics and highlights how Twitter can be used for travel marketing. It notes that Twitter has over 271 million active global users, with over 80% of users being over 18 years old. It then discusses how Twitter conversations around travel topics like #safari and #Kenya generate millions of impressions. The document advocates for using Twitter to engage customers at every stage of their travel planning and experiences through approaches like responding to requests for travel advice, running promotions, and amplifying positive brand discussions.
It is time the foodservice industry caught up with the consumerKaren Fewell
Presented at the FCSI EAME conference in Warsaw. The first of three presentations on social business for foodservice businesses. Stop thinking social media. Understand the psychology of your customer, use data to improve business and offer better customer service and a better experience. #FCSI2013
Social Media Report - Biscuits (India) September - October 2016Unmetric
Explore the social media strategies of biscuit brands on face-book that gets them engaging. Insights into content, engagement, campaigns and more in this report.
This document provides information and tips about using social media for business purposes. It discusses the importance of listening on social media to understand customers and conversations. It also recommends sharing quality content such as photos, videos, and blogs to build expertise and engage audiences. The document provides tools and strategies for content creation, community building, and growing social media audiences in a strategic and aligned manner.
The #ShareaCoke campaign by Coca-Cola had three objectives: raise awareness of Coca-Cola, increase summer consumption, and encourage positive talk about the brand. The campaign personalized Coke cans with names and encouraged people to give Coke cans as a way to connect with friends and family. It utilized TV commercials, viral videos, activations, and social media to promote sharing Coke over the summer period from June to August 2014. The campaign was successful in grabbing attention and fitting with the brand's messaging around personalization and sharing.
The power of insights how brands are using twitter data to accelerate growthFAS
The document discusses how brands are using Twitter data to gain insights and accelerate growth. It highlights that 57% of the world is now online and spends over 6 hours per day online, with many using social media. Twitter provides a large, real-time focus group where brands can analyze unprompted customer reactions and experiences. By monitoring Twitter at each stage of the customer journey, brands can identify problems, spot trends, understand unmet needs and build deeper connections. The document also provides examples of analytics and trends identified from Twitter data that can help optimize brand messaging and performance.
The document outlines a digital activation strategy for launching a new product called Petite Blossom Collection. The strategy includes creating an online activity called "Our Blossom Story" that invites people to share stories about family members who rarely attend daily meals in order to win prizes. A microsite will be created to host video content, submission forms, and articles. Social media will be used to promote the activity and generate engagement. Forums, media partnerships, influencers and buzzers will also be leveraged to spread awareness of the new product launch and activity.
Coca-Cola's proposed campaign will reward fans in Singapore and Malaysia by allowing them to send surprise gift boxes to people who make them happy via Twitter. People will tweet the name of someone who makes them happy along with #makeyouhappy, and Coca-Cola will send that person a gift box containing a Coke product and gift. The campaign aims to increase Coca-Cola's brand awareness among 18-24 year olds and get more people talking about the brand on social media. The campaign will last 4 months and measures of success include gaining new Twitter followers and generating tweets with the hashtag.
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
This tutorial presentation offers a beginner-friendly guide to using THREADS, Instagram's messaging app. It covers the basics of account setup, privacy settings, and explores the core features such as close friends lists, photo and video sharing, creative tools, and status updates. With practical tips and instructions, this tutorial will empower you to use THREADS effectively and stay connected with your close friends on Instagram in a private and engaging way.
1. Survey of Food Delivery Service Platform
2. Survey on Green Consumption Incentives
3. Why are Cinnamon Rolls So Popular?
4. EOL 2022 Lifestyle Trends Conference - Highlights
5. Tracking Survey to Consuming Behaviors
Utilization survey to new consumer behaviors
Rankings of hot topic types among consumers
Rankings of mindshare of YouTubers
This document provides an agenda for Day 2 of a marketing training. It includes the following topics:
1. The role and influence of digital marketing
2. Latest developments in Facebook marketing
3. Integrated offline and online social media campaigns
4. Social media ROI
The document then delves into presentations and activities for each topic, providing case studies, strategies, and exercises for attendees to engage with the material. Contact information is provided throughout.
Besmartbewell.com Saves The World with Content Marketing and You Can Too!Pamela McNamara
Purpose of Besmartbewell.com's presentation is to provide direction and tips on how to get a content marketing program started, even if your brand operates in highly-regulated environment like healthcare, financial services or government. You can do it!
Here's how:
>Start with sub-branding
>Set up an internal content marketing lab to gain traction
>Harness the power of video storytelling
>Use integrated marketing approach / omni-channel
>Measure everything that makes sense
Burger King is proposing a digital campaign to increase brand awareness, trial, and sales in Vietnam. The campaign will focus on communicating the benefits of Burger King's premium American burgers and new value menu options. Key elements include a viral video clip promoting a "Eat Like a King" photo contest on social media where fans can win weekly free burgers. The campaign aims to create buzz around the new menu and drive traffic to stores through an integrated approach using social media conversations, contests, and offline events like a "Burger Fest" competition. The goal is to position Burger King as offering an affordable American dining experience and engage both new and existing customers.
Burger King is proposing a digital campaign to increase brand awareness, drive trial, and boost store traffic in Vietnam. The proposal includes the following key elements:
[1] A "Eat Like a King" photo contest on social media where fans can take photos enjoying Burger King in different ways and win weekly free burgers.
[2] A viral video clip promoting the contest and emphasizing that enjoying Burger King can be done in any way.
[3] Integrated online and offline activities such as contests, promotions, and a loyalty program to further engage customers and link online efforts to in-store sales.
The campaign aims to position Burger King as offering an American standard bur
Horlicks Digital Plan Pitch (Strategy) 2013mahakhalid1
This document outlines Horlicks' digital marketing plan for 2013. It discusses how social media can help brands and the importance of having a presence on platforms like Facebook. It provides analytics on Horlicks' current low social media engagement and high engagement of competitors. The plan proposes creating a Facebook page for Horlicks with regular posts and contests to engage fans. It also suggests developing mobile games and applications to distribute through in-school activations to help promote Horlicks digitally and expand its youth audience. The goal is to help Horlicks establish itself as a nutritious drink for kids through an interactive online and mobile presence.
The document outlines Nestle's strategy to restore trust and relaunch Maggi noodles in India after it was banned in 2015 over lead content concerns. The strategy includes:
1) Clarifying test results and highlighting clearances from international food regulators to address safety questions.
2) An image makeover campaign using comedy YouTube channels and celebrity endorsements to rebuild the brand's warm, family-focused image.
3) A PR campaign with distributors and retailers to regain their trust and support for the relaunch.
Is consumer behavior more a function of a person (autosaved)Tasnim Anan
This document discusses whether consumer behavior is more influenced by a person's age or generation. It provides examples of how different generations experienced different economic and political conditions, which shaped their wants and tendencies. The Great Depression generation tended to save money due to their experience, while Baby Boomers did not and took on loans instead. Marketers must understand these cohort effects and generational differences in order to effectively target consumers of different ages with their marketing techniques and product offerings. Consumer behavior depends on both a person's age and the experiences of their generation.
The document provides a summary of digital marketing trends from May 2017. It discusses Carter Wilkerson's viral tweet campaign for free chicken nuggets from Wendy's (#NuggsForCarter). It also mentions stats on consumer annoyance with brands making fun of others or customers. FaceApp and voice assistants are highlighted as growing technologies. Brawny's Mother's Day ad from a toddler's perspective and the unicorn trend targeting millennials are discussed. Oreo and Mott's Clamato contests are summarized. McDonald's BeatQuiz app and Gillette's Father's Day ad are recapped. Evian's baby campaign on Snapchat and Instagram's mental health awareness campaign #HereForYou are also mentioned.
Georgia Burke, 3XE Digital Content & Social Media Marketing ConferenceEoghan O'Neill
This document discusses the culture of immediacy in social media and expectations of brands. It covers how social practices have evolved from browsing in the 90s to discovering information in the 2010s. Brands are expected to provide 24/7 support and respond quickly. The document also discusses making relevant content for audiences and how brands can participate in trending cultural moments through moment marketing. Examples are given of brands like Oreo and The Salvation Army responding to viral hashtags and events. The key lessons are to gain consumer insights, only participate in cultural moments if it fits your brand values, add value for customers and listen to what they want.
This document summarizes Twitter usage statistics and highlights how Twitter can be used for travel marketing. It notes that Twitter has over 271 million active global users, with over 80% of users being over 18 years old. It then discusses how Twitter conversations around travel topics like #safari and #Kenya generate millions of impressions. The document advocates for using Twitter to engage customers at every stage of their travel planning and experiences through approaches like responding to requests for travel advice, running promotions, and amplifying positive brand discussions.
It is time the foodservice industry caught up with the consumerKaren Fewell
Presented at the FCSI EAME conference in Warsaw. The first of three presentations on social business for foodservice businesses. Stop thinking social media. Understand the psychology of your customer, use data to improve business and offer better customer service and a better experience. #FCSI2013
Social Media Report - Biscuits (India) September - October 2016Unmetric
Explore the social media strategies of biscuit brands on face-book that gets them engaging. Insights into content, engagement, campaigns and more in this report.
This document provides information and tips about using social media for business purposes. It discusses the importance of listening on social media to understand customers and conversations. It also recommends sharing quality content such as photos, videos, and blogs to build expertise and engage audiences. The document provides tools and strategies for content creation, community building, and growing social media audiences in a strategic and aligned manner.
The #ShareaCoke campaign by Coca-Cola had three objectives: raise awareness of Coca-Cola, increase summer consumption, and encourage positive talk about the brand. The campaign personalized Coke cans with names and encouraged people to give Coke cans as a way to connect with friends and family. It utilized TV commercials, viral videos, activations, and social media to promote sharing Coke over the summer period from June to August 2014. The campaign was successful in grabbing attention and fitting with the brand's messaging around personalization and sharing.
The power of insights how brands are using twitter data to accelerate growthFAS
The document discusses how brands are using Twitter data to gain insights and accelerate growth. It highlights that 57% of the world is now online and spends over 6 hours per day online, with many using social media. Twitter provides a large, real-time focus group where brands can analyze unprompted customer reactions and experiences. By monitoring Twitter at each stage of the customer journey, brands can identify problems, spot trends, understand unmet needs and build deeper connections. The document also provides examples of analytics and trends identified from Twitter data that can help optimize brand messaging and performance.
The document outlines a digital activation strategy for launching a new product called Petite Blossom Collection. The strategy includes creating an online activity called "Our Blossom Story" that invites people to share stories about family members who rarely attend daily meals in order to win prizes. A microsite will be created to host video content, submission forms, and articles. Social media will be used to promote the activity and generate engagement. Forums, media partnerships, influencers and buzzers will also be leveraged to spread awareness of the new product launch and activity.
Coca-Cola's proposed campaign will reward fans in Singapore and Malaysia by allowing them to send surprise gift boxes to people who make them happy via Twitter. People will tweet the name of someone who makes them happy along with #makeyouhappy, and Coca-Cola will send that person a gift box containing a Coke product and gift. The campaign aims to increase Coca-Cola's brand awareness among 18-24 year olds and get more people talking about the brand on social media. The campaign will last 4 months and measures of success include gaining new Twitter followers and generating tweets with the hashtag.
Similar to Biscuits, Social TV and The President (20)
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
This tutorial presentation offers a beginner-friendly guide to using THREADS, Instagram's messaging app. It covers the basics of account setup, privacy settings, and explores the core features such as close friends lists, photo and video sharing, creative tools, and status updates. With practical tips and instructions, this tutorial will empower you to use THREADS effectively and stay connected with your close friends on Instagram in a private and engaging way.
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
Lifecycle of a GME Trader: From Newbie to Diamond Handsmediavestfzllc
Your phone buzzes with a Reddit notification. It's the WallStreetBets forum, a cacophony of memes, rocketship emojis, and fervent discussions about Gamestop (GME) stock. A spark ignites within you - a mix of internet bravado, a rebellious urge to topple the hedge funds (remember Mr. Mayo?), and maybe that one late-night YouTube rabbit hole about tendies. You decide to YOLO (you only live once, right?).
Ramen noodles become your new best friend. Every spare penny gets tossed into the GME piggy bank. You're practically living on fumes, but the dream of a moonshot keeps you going. Your phone becomes an extension of your hand, perpetually glued to the GME ticker. It's a roller-coaster ride - every dip a stomach punch, every rise a shot of adrenaline.
Then, it happens. Roaring Kitty, the forum's resident legend, fires off a cryptic tweet. The apes, as the GME investors call themselves, erupt in a frenzy. Could this be it? Is the rocket finally fueled for another epic launch? You grip your phone tighter, heart pounding in your chest. It's a wild ride, but you're in it for the long haul.
EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANEFebless Hernane
Using Remini is easy and quick for enhancing your photos. Start by downloading the Remini app on your phone. Open the app and sign in or create an account. To improve a photo, tap the "Enhance" button and select the photo you want to edit from your gallery. Remini will automatically enhance the photo, making it clearer and sharper. You can compare the before and after versions by swiping the screen. Once you're happy with the result, tap "Save" to store the enhanced photo in your gallery. Remini makes your photos look amazing with just a few taps!
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
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2. TTaabbllee ooff CCoonntteennttss
What We Will Cover In This Report
Table of Contents
Forward & Introduction
Keywords Used & Scope
Key Findings
Overall Digital Buzz
Buzz Trend
Buzz Words
Brand Share of Voice
Most Viral Links & Content
Positive Impact
Negative Impact
Key Influencers
Most Viral Tweets
Noteworthy Media & Blog Posts
3. FFoorrwwaarrdd && IInnttrroodduuccttiioonn
Approach & Methodology
Sonar uses a keyword based approach to extract conversations containing pre-defined
tracked keywords
Data sources include 100% Twitter Firehouse, Facebook Open Graph, 18 prominent
Indonesian media sites and 5 most active forums
All captured conversations are limited to Bahasa Indonesia
For sentiment analysis, Sonar uses Natural Language Processing with positive & negative
values assign to each keyword.
All data used during the complication of this report is open public data. No passwords
or access contol was utilized
The data range used for this report is from July 1st 2014 to August 20th 2014
5. FFoorrwwaarrdd && IInnttrroodduuccttiioonn
Key Findings
The top 3 brands most related to the keyword “biskuit’ is Kokola, Khong Guan and Roma
during the Ramadhan season, respectively
Social Media conversations and mentions in the buscuit industry mostly talked about
Kokola’s daily quiz and contest in the month of July
Kokola is the most talked about Biscuit brand in the industry
SBYudhoyono’s twitter account made waves in the biscuit industry through headline news
Sonar found a local biscuit brand. Namely, Kokola. This brand ‘s twitter account has
a large influence based on both original reach and potential reach. This brand has the
potential to go viral based on its good presence on social media, such as Twitter
and Facebook.
Kokola is a perfect case study on how TV can be a strong social media buzz driver
6. OOvveerraallll DDiiggiittaall BBuuzzzz
All Channels, Engagement Volumes, and Unique Authors Mentioning
Posts
In general, the most talked about topic
in most conversations are related to
Kokola ‘s daily contest and quiz.
However, writer’s ratio regarding posts
about Kokola ‘s daily quizzes was mostly
posted by the brand’s official account.
7. BBuuzzzz TTrreennddss && NNootteeaabbllee PPeeaakkss iinn CCoonnvveerrssaattiioonn
Notable Peaks in Volume and Audience Interest
The most talked about campaign associated to biscuits was Kokola’s daily engagements and selfie
contests. What’s interesting about this campaign is that it was mostly promoted on
TV - bridging the gap between traditional and online media.
t.
8. BBuuzzzz WWoorrddss
Themes Most Heavily Mentioned
khong
permenspontan guan
kripik
biskuit_kokola
presiden kaleng lomba puisi
coctum
makan
paket
latin cipta
sbyudhoyono
merek
Biskuit Kokola” was the most talked about brand, followed by news articles related to president SBY
and Khong Guan’s kaleng (can)
9. 1,283
1,091 732
334
227
MARIE
SUSU
43
0 200 400 600 800 1,000 1,200 1,400
Kokola is the most talked about brand thanks to its daily updates regarding the brand’s contest and quiz.
Khong Guan is another popular brand because of its unique packaging and the issues of trickery regading
the content of the tin packaging. Also the brand’s popularity during the Ramadhan season gained recognition
and interaction among users
10. MMoosstt VViirraall LLiinnkkss && CCoonntteenntt
Most Influential Links Related to Biscuits in Indonesia
Post Original Reach Viral Reach
Yuk, Belanja Biskuit Kalengan dan Sirup Murah di Supermarket Ini!
http://t.co/3xBJ1s8Cr9 via@detikfood
7,489,206 2,240
Asam Manis Biskuit Lemon Bisa Dibuat dengan Langkah ini http://t.co/NYnmLrW8 via@detikfood 7,475,415 7,766
Laris Manis, Penjualan Sirup Hingga Biskuit Melonjak 150% Jelang Lebaran
http://t.co/9edzBzONwo via@detikfinance
7,444,544 3,934
#MyDietExperience Bobot Angga Turun 19 Kg Berkat Ganti Camilan dengan Biskuit Gandum dan
Kacang http://t.co/TkbTVZBqyt via@detikhealth
7,444,144 7,147
Buka Puasa di Jalan? Biskuit dan Crackers Renyah Legit Bisa Jadi Alternatif
http://t.co/mFxKU14WuP via@detikfood
7,428,398 1,176
Jelang Lebaran, 'Minimarket' Biskuit Menjamur di Jalan Raya Bogor http://t.co/XpDg6z2tli 5,432,569 1,098
Azis, 8 th, peserta lomba cipta puisi dr Kendari, Sulteng spontan berikan biskuitpada Presiden
5,234,233 270,887
SBY krn kegirangan.http://t.co/3mCQnk5chP
Di@alfamidi_ku byk sirup & biskuit dgn harga spesial menyambut Hari Raya.Penasaran sama
harga spesialnya? Follow aja@alfamidi_ku
4,869,618 567
RT@VIVAlife_: RESEP: Menikmati Renyah Biskuit Chocochip di Hari Fitri
http://t.co/q2zSCxFNCv
1,897,828 794
Menu Buka Puasa: Puding Busa Pandan Biskuit Coklat http:
//t.co/IjXnwM83d1 http://t.co/UAWkiPgHDu
1,1,65,927 918
11. Related Negative Conversation Volumes and Samples
Authors Negative Post Viral Reach
Perihal temuan pemalsuan isi kaleng biskuit dari
relawan pemakan kue. Apakah layak diajukan ke
MK agar puasa tahun ini diulang?
Negativisme 38,801
Pemalsuan yang masif dan terstruktur hampir
di semua wilayah yaitu kaleng biskuit tapi isinya
rengginang. Udah 3 kali ketipu hari ini. Hufth
Negativisme 28,449
There was not much negativity associated to biscuits in general.
The negative posts that did occur however was mostly towards
the brand Khong Guan about the brand’s tin packaging
that makes it easier to trick people about what is inside
the packaging when its already used: “are there really biscuits
in there or something else”
Sentiment
2,291
20,443
30k
20k
10k
0k
Negative Neutral Positive
Volume
Biskuit
12. Related Positive Conversation Volumes and Samples
Authors Negative Post Viral Reach
Azis, 8 th, peserta lomba cipta puisi dr Kendari,
Sulteng spontan berikan biskuit pada Presiden SBY
krn kegirangan. http://t.co/3mCQnk5chP
@SBYudhoyono :
S. B. Yudhoyono 270,887
Biskuit, coklat, sm bandrek aja kak
RT @RANforyourlife: Teman-teman RANers hari
ini sahur apa nih? Di share yuk! :)
@Nilamayuu:
Nilam Ayu
Pradana
257,693
Biskuit regal bola mesis, regal yg di hancurin pake
susu di bikin bulet, di cocol susu taburi mesis trus
di dinginin di kulkas @hardrockfm
@KhaidhirAdhi:
Adhii 174,466
Pake biskuit lapis legit @101Jakfm: Hai, sahurnya
@dinysemut: pake apa nih?
annisadini
151,399
Dr 6% yg dpt thr, 50% nya dpt biskuit
@humorsingkat dari 96% yg nunggu thr, 90% nya
ternyata gak dapet thr. tapi ikut nunggu yg 6%
dpt thr
@Mbahdinaba:
Mbahdien 131,875
@nukman: Perasaan kok lebih banyak melihat
kaleng biskuit Monde drpd KhongGuan lebaran ini.
Di tempatmu bgmn?» Monde kang
@UdhiGreatest:
Udhi Greatest 124,011
Format: @nnnnnn Ikutan Foto #SelfieBiskuit,
biskuitKokolaHalal berhadiah Nokia X dan puluhan
paket lebaran @Biskuit,biskuit_kokola
http://t.co/klmkmyd4bv
Biskuitkokola:
biskuit_kokola 115,879
Sentiment
2291
20443
30k
20k
10k
0k
Negative Neutral Positive
Volume
Biskuit
14. Author Posts Original Reach Viral Reach Engagaments Viral Score
S.B. Yudhoyono@SBYudhoyono
09/08/2014 17:10:48
5,234,233 270,887 480 0.1
Azis, 8 th, peserta lomba cipta puisi dr
Kendari, Sulteng spontan berikan biskuit
pada Presiden SBY krn kegirangan.
http://t.co/3mCQnk5chP
Vinyaddict@Wildan_404
17/07/2014 14:50:54
16,779 48,851 314 2.9
Suka ngemil kripik / biskuit / ....?
#404TeamSharing
WOW! Fakta KPOP@WOWfakta_KPOP
12/08/2014 20:22:02
74,269 172,285 299 2.3
Tahukah anda Roply Poly adalah nama
merek biskuit,biskuit di Korea dan T-Ara
mendapat paket biskuit,biskuit full
karena lagu tersebut menjadi hit.
#WOWfakta
syafritkc@syafri_tkc
24/07/2014 03:40:15
145,796 8,918 261 0.1
Kata ‘biscuit’ (biskuit) berasal dari
bahasa latin ‘bis cotum’ yang artinya
‘dimasak dua kali’
Selai MORIN@MORIN_jam
02/08/2014 09:58:29
4,024 73,786 240 18.3
Good Morin Moriners.. Moriners paling
suka selai Morin dimakan bersama apa?
1. Roti. 2. Biskuit. 3. Wafer.
Yang mana pilihan Moriners?
FAKTA FAKTANYA
WOW @WOWFAKTA
16/07/2014 05:23:51
1,167,294 63,829 161 0.1
Menyediakan Biskuit Oreo, keju Babybel
dan Red Bull dalam jumlah yang sangat
banyak’ adlh salah 1 permintaan khusus
Rihanna selama konser
Author Posts
Ernhikayanti Rahman@ardiernikayr
29/07/2014 09:32:34
145 1,448,267 4 9,988.0
#np:chocolate biskuit berharap,lagunya
keren kak;) @Ferrynimous
SasongkoPutra@RadenMasDewo
25/07/2014 08:09:38
339 490,668 6 1,447.4
Biskuit Monde isi emping RT@Prambors:
Menu lebaran spesiaaall yang cuma ada di
rumah lo! Kasihtau sini ke #DGITM
Ade rahmanto@Aceramn
29/07/2014 11:28:32
289 318,737 21 1,102.9
Kalo ini beda, Surga dalam sebuah kaleng
biskuit lebaran. Indomi kaleng
@yeahmahasiswa
http://t.co/oedzGHvN9R
Original Reach Viral Reach Engagaments Viral Score
S.B. Yudhoyono@SBYudhoyono
09/08/2014 17:10:48
5,234,233 270,887 480 0.1
Azis, 8 th, peserta lomba cipta puisi dr
Kendari, Sulteng spontan berikan biskuit
pada Presiden SBY krn kegirangan.
http://t.co/3mCQnk5chP
A personal account belonging to a user named
Ernhikayanti Rahman is one of the most influential
users based on viral reach. However, a post
regarding S B Yudhoyono receiving biscuits gained
alot of attention making this user ‘s post and
account viral and influential based on orginal reach
15. Media Title Comments Summary
DETIK ‘Estee Cookies’, Cookies Wangi Semerbak
Inspirasi dari Parfum Estee Lauder
SATU hal yang lebih baik selain
menikmati Oreo dicelupkan ke dalam
segelas susu adalah menggorengnya.
Mungkin terdengar aneh, tapi rasa
Oreo goreng benar-benar lezat.
Anda bisamembuatnya seperti
dilansir Thedailymail
Produsen biskuit tambah stok jelang Lebaran
Surabaya (ANTARA News) - Produsen aneka produk
biskuit dengan merek Kokola, PT Mega Global Food
Industry, menambah stok antara tiga hingga empat
kali lipat dibandingkan bulan normal menjelang
Lebaran Idul Fitri 1435 Hijriah karena besarnya
permintaan masyarakat terhadap komoditas itu.
Oreo Goreng
0 Tapi bagaimana dengan racikan biskuit ala Estee
Lauder? Bekerja sama dengan baker ternama di
New York Estee membuat biskuit yang
terinspirasi dari parfum Private Collection.
Penciptaan biskuit ini dilakukan menyusul
peluncuran Estee Edit, website lifestyle dan
editorial yang menampilkan artikel mengenai
beuaty,fashion,kuliner, dan fitness. Untuk
memeriahkannya, Estee Lauder meminta
Christina Tosi dari Momofuku Milk Bar untuk
membuat resep biskuit original berdasarkan
parfum Private Collection yang selalu dipakai oleh
Estee Lauder sendiri. Biskuit ini dinamakan
‘Estee Cookies’ dan untuk menampilkan aroma
mawar Bulgaria khas parfum tersebut Chirstina
menggunakan ekstrak mawar dan strawberry
freeze-dried. Resep lengkap biskuit ini bisa
dilihat disini
2014/08/19
DETIK Yogyakarta Selalu Bikin Jatuh Cinta 0 Setelah melihat dan mendengarkan penjelasan
dari guide, kami diberi waktu istirahat untuk
berfoto, serta disediakan minuman jahe hangat
dan beberapa biskuit sebagai camilan
2014/08/18
DETIK Nutrisi untuk Dukung Perkembangan Otak
Anak Usia 2 Tahun
0 Tawarkan buah/produk susu(keju.yoghurt/susu)
sebagai snack sebelum menawarkan biskuit atau
krupuk yang tidak mempunyai nilai gizi
2014/08/14
16. Sentiment
466
817
1500
1000
500
0k
Negative Netral Positive
Volume
Biskuit
Engagements
866
Channels 100%
Twitter l Blog
Facebook
News
Forum
Posts
1,287
1,287
Kokola recieved alot of positive attention and social awareness generating at least 1k about the brand itself
thanks to promotions by alot of different users during the brand’s daily quizzes and contests.
17. 1,500
1,000
This
generated around
contest
800+
Tweets
gained alot
of positive
attention
Kokola biscuit’s official twitter account playes a huge part in social
hype during july until august with daily quizzes, contests and giveaways
giving away prizes from biscuits, ramadhan packages and the grand
prize being a Nokia X handphone.