Analog Sucks - why randomly blasting messages at masses doesn't work anymoreAdNerds
Yesterday, we hosted a guest college on social media for GRP's Advanced Media School Program a set of (mainly) junior profiles working in the media buying industry. We discussed why "analog" - or traditional media for that matter - sucks (something we like to discuss from time to time). We shared our point of view: as communication changes, the world changes. And thus creativity and media buying needs to change alike.
More info on http://www.adnerds.be
Analog Sucks - why randomly blasting messages at masses doesn't work anymoreAdNerds
Yesterday, we hosted a guest college on social media for GRP's Advanced Media School Program a set of (mainly) junior profiles working in the media buying industry. We discussed why "analog" - or traditional media for that matter - sucks (something we like to discuss from time to time). We shared our point of view: as communication changes, the world changes. And thus creativity and media buying needs to change alike.
More info on http://www.adnerds.be
Below are the top three takeaways from the week:
1. The U.S. confirmed that a coalition airstrike killed senior al Qaeda operative Sanafi al Nasr outside of Aleppo, Syria. Sanafi al Nasr was the highest ranking leader of al Qaeda’s Khorasan group, a cell advising Syrian al Qaeda affiliate Jabhat al Nusra. His death will deal a blow to al Qaeda operations in Syria, but will not generate lasting effects.
2. National Security and Foreign Policy Parliamentary Commission Chairman Alaeddin Boroujerdi and Deputy Foreign Minister Hossein Amir Abdollahian stated that Iran could expand its military presence in Syria if asked by Damascus or Moscow.
3. The leader of an al Qaeda-linked Malian group Ansar al Din condemned recent steps taken by a Tuareg coalition to reconcile with the Malian government and promised future attacks against the French troops in Mali.
CTP’s Threat Update series is a weekly update and assessment of Iran and the al Qaeda network. CTP’s Iran team follows developments on the internal politics, nuclear negotiations, and regional conflicts closely. The al Qaeda network update includes detailed assessments of al Qaeda’s affiliates in Yemen, the Horn of Africa, and the Maghreb and Sahel.
Below are the top three takeaways from the week:
1. Kenyan intelligence reports that al Shabaab's Lower Jubba regional commander, Mohamed Mohamud Kuno “Dulyadeyn,” defected to the Islamic State in Iraq and al Sham (ISIS) in late November, bringing with him approximately 1,200 militants. If true, Dulyadeyn’s defection is a significant inflection for al Qaeda-ISIS competition in East Africa, as well as a major internal schism for al Shabaab. He is an ethnic Kenyan with connections to radical pro-ISIS figures in that country, so his defection would likely lead to an uptick in pro-ISIS militant activity in Kenya.
2. The Saudi-led coalition initiated a seven-day ceasefire in support of UN-led peace talks that aim to end hostilities in Yemen. The ceasefire remains tenuous following an al Houthi-Saleh Tochka (SS-21) rocket attack on a coalition base that killed the commander of Saudi Special Forces in Yemen. Pro-coalition media have accused al Houthi forces of violating the truce in several locations, and the coalition may choose to respond to alleged violations by resuming military operations in Yemen.
3. Iranian officials condemned the clashes between the Nigerian army and Shia Muslims in northern Nigeria. The Iranian Foreign Ministry summoned the Nigerian chargé d'affaires on December 14 after soldiers besieged the house of Sheikh Ibrahim Zakzaky, the leader of the Islamic Movement in Nigeria (IMN), a pro-Iranian opposition group. The Parliament’s National Security and Foreign Policy (NSFP) Commission also released a statement claiming that “Iran considers it its duty to defend the people of Nigeria and that country’s Muslim scholars, particularly Sheikh Ibraheem Zakzaky.” Tehran will likely use these clashes as an opportunity to champion its role as the defender of the global Shia population.