Jay Park has a background in business and economics. He worked as an economic analyst and later joined a family marketing consulting firm, eventually becoming president. At the firm, called SIX Marketing, he grew revenue from $1.9 to $3 million over three years. In 2012 he made a career shift to the sports industry, taking a position with Alpine Canada where he championed partnerships and a membership database to strengthen relationships and enable sponsors to connect with members.

1. With
a
background
in
business
and
economics
Jay
Park
spent
the
early
part
of
his
career
as
an
economic
analyst
before
joining
a
family
run
marke:ng
consul:ng
firm.
Moving
from
consultant
to
VP
Opera:ons
to
President
of
SIX
Marke:ng,
Jay
led
twenty
plus
staff
in
the
strategic
planning,
adver:sing,
and
sale
of
real
estate
development
projects
with
budgets
upwards
of
$200
million.
He
grew
SIX
from
$1.9
to
$3.0
million
in
revenue
over
a
three
year
period.
At
the
company’s
height,
SIX
was
widely
known
in
Western
Canada
as
the
go-­‐to
firm
for
strategic
development
consul:ng.
From
2008
to
2010
Jay
focused
on
crea:ng
strategic
business
alliances
which
led
to
a
merger
of
SIX
with
Altus
Group
(AIF.TO:
TSX).
Understanding
the
value
of
his
business
experience
and
wan:ng
to
follow
his
passion,
in
2012
Jay
decided
to
make
a
career
shi[
into
the
sports
industry.
He
accepted
a
posi:on
with
Alpine
Canada
and
was
charged
with
expanding
their
market
reach.
Jay
championed
revenue
genera:ng
partnerships
and
the
development
of
a
cross-­‐country
membership
database.
These
ini:a:ves
strengthened
rela:onships
with
industry
stakeholders,
provided
Alpine
Canada
the
ability
to
track
and
collect
data
on
their
30,000
members,
and
enabled
sponsors
a
direct
rela:onship
with
a
targeted
market.
Jay
has
a
can-­‐do
atude
and
an
authen:city
that
make
him
a
natural
leader
and
entrepreneur.
When
he’s
not
at
the
ski
hill
you
can
find
him
talking
business
with
friends
and
colleagues,
on
his
road
bike
or
enjoying
down:me
with
his
family.
Special:es:
Running
a
Business
-­‐
Business
Development
-­‐
Business
Alliances
and
Partnerships
-­‐
Strategic
Planning
-­‐
Leading
People
-­‐
Crea:ve
Idea
Genera:on
-­‐
Market
Research
-­‐
Marke:ng
Strategy
-­‐
System
and
Process
Implementa:on
-­‐
Customer
Rela:onship
Management