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biofuels asia
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                                                                       Michael Martens, Implico’s managing partner, speaks to                                                             about the
                                                                       DPNQBOZ T BDUJWJUJFT BDSPTT "TJB BOE UIF DIBMMFOHFT JU GBDFT JO UIF SFHJPO




                                                                       Ready and waiting
                                                                          ndia, in terms of biofuels,        As a result, the government     industry really wants to deliver   biodiesel, slashing traditional


                                                                       I  is very much like Europe,
                                                                          the managing partner
                                                                          of software solutions
                                                                       provider Implico, Michael
                                                                       Martens, observes.
                                                                                                          began to establish biofuels
                                                                                                          crops on wasteland – what
                                                                                                          seemed to be a suitable
                                                                                                          solution in terms of
                                                                                                          addressing climate change
                                                                                                                                             biofuels, we are ready.
                                                                                                                                               ‘As with any fuel retailer
                                                                                                                                             around the world, the
                                                                                                                                             companies in India will need
                                                                                                                                             to accommodate the needs
                                                                                                                                                                                diesel use by almost 91.2
                                                                                                                                                                                million litres a year.
                                                                                                                                                                                   With the implementation
                                                                                                                                                                                of this target, Malaysia
                                                                                                                                                                                became the second country
                                                                          Back in 2011 Germany            and improving energy security,     of customers who expect            to introduce B5, behind only
                                                                       implemented an E10 blend at        while at the same time saving      a range of energy sources          its neighbour Indonesia,
                                                                       the pump and motorists were        ‘good’ land for the production     offered at the point of sale.      which has been blending 5%
                                                                       wary, leading to production        of food crops. Nevertheless,       Companies who insist on            biodiesel into its conventional
                                                                       chaos and shortages of             it soon came to light that any     selling nothing other than         diesel transportation fuel in
                                                                       conventional petrol. This even     crops harvested on these           standard crude oil-based           select regions since 2006.
                                                                       resulted in some politicians       otherwise useless wastelands       petrol at the pump will simply        Last year Indonesia
                                                                       calling that the mandate           KPK UV[ OH]L LMÄJPLU[ LULYN`       disappear from the market,         manufactured 2.2 million
                                                                       be scrapped altogether.            output due to poor soil quality.   regardless of the size of          tonnes of biodiesel from
                                                                          A similar story can be             So in order to try and meet     their infrastructure. The          palm oil – 10.5% of its total
                                                                       seen in India. ‘If you look at     its biofuels goals with high       winners will be the dynamic        biodiesel production. This is
                                                                       what has happened in the           energy crops while keeping         companies, the ones who            more than double its 2010
                                                                       European biofuels industry         its people fed, India turned       have set up their future-          production volume of 1 million
                                                                       over the last 10 years, there      away from edible feedstocks        proof supply chain in good         [VUULZ HUK H ZPNUPÄJHU[
                                                                       are similar problems in            such as sugarcane and              time; a supply chain that is,      rise from 2007 when just
                                                                       developing India’s biofuels        palm oil, and headed into          HIV]L HSS OPNOS` ÅL_PISL HUK      1% of its biodiesel was
                                                                       market,’ Martens says.             the ocean. Even if the initial     capable of assimilating any        made from crude palm oil.
                                                                          The Indian government           algae-to-biodiesel tests did       type of new product or service        Implico is cashing in on this
                                                                       has established an ambitious       not appear promising, the          both quickly and easily.’          demand for palm oil with its
                                                                       target for the nation to be        direction seems to be right;                                          automation system OpenTAS,
                                                                       blending 20% of all biodiesel      HSNHL ^PSS KLÄUP[LS` ILJVTL                                           which has been adapted for
                                                                       into regular fuel by 2016-17.      an important part of the                                              use in the palm oil industry.
                                                                       However, today the country         renewable energy mix.              While biofuels is struggling       As Martens explains: ‘Palm
                                                                       has not even reached B5 in            In March earlier this year      to penetrate India’s               oil is very similar to regular
                                                                       its regular diesel, causing        public holding company             transportation fuel market,        oil found in the oil and gas
                                                                       Martens to speculate that          World Health Energy Holdings       quite the opposite is              industry. It has exactly the
                                                                       ‘globally the industry is          signed a letter of intent          happening 2,000 miles              same needs; how it needs
                                                                       not yet ready to deliver           with Indian industrial and         away in Malaysia and               to be measured and how
                                                                       this amount of biofuel’.           transport company Prime            nearly 3,000 miles away in         [OL LU[PYL ÅV^ MVY [OL ZWWS`
                                                                                                          to develop a $100 million          Indonesia. Here, biodiesel is      chain is processed, for
                                                                       India’s crop conundrum             (€81.6 million) 250 acre           in incredibly high demand.         example. The only difference
                                                                                                          algae production area and              On 1 June 2011 Malaysia        is the upstream area as the
                                                                       Part of this reluctance to adopt   biodiesel production plant.        introduced its B5 mandate,         fruits need to be dealt with.
                                                                       biofuels stems from the food                                          which began in Putrajaya. It is    After the oil is squeezed from
                                                                       versus fuel debate. The nation     Ready for biofuels?                expected the biodiesel blend       the fruit, the same supply
                                                                       has a huge population growth,                                         will be rolled out nationwide      chain rules follow. The supply
                                                                       between 8 and 9%, and this         For the time being at least,       by the end of 2013, and            ÅV^ MVY [OL WHST VPS PUKZ[Y`
                                                                       is already in line with the        Implico’s automation               the government predicts            is exactly the same that
                                                                       8-9% consumption growth.           technology will only be            that around 50,000 tonnes          we have for the oil industry
                                                                       Martens poses the question:        required for the oil and gas       a month of biodiesel will          so we have no different.’
                                                                       ‘How do you decide where           sector in India, and not           be consumed domestically              Today Implico’s OpenTAS
                                                                       to put the sugarcane? Feed         yet the biofuels industry.         by the end of this year. If        system is installed at
                                                                       the people or put it in your       Nevertheless, Martens              these predictions are true,        Sime Darby’s palm oil
                                                                       cars? Most people say feed         ensures that his company           Malaysia would need a              plantation and palm
                                                                       [OL WLVWSL ÄYZ[ H JVTTVU          is ‘ready to face these            monthly supply of 7.6 million      VPS YLÄULY` WYVKJ[PVU
                                                                       view on the biofuels problem.’     problems’. He says: ‘If the        litres of palm oil-derived         facility in Malaysia. O


                                                                       40 august 2012                                                                                                 biofuels international

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Bio Fuels

  • 1. biofuels asia ฀ ฀ ฀ ฀ ฀ ฀ ฀ ฀ ฀ ฀ ฀ ฀ ฀ ฀ ฀ ฀ ฀ ฀ ฀ ฀ ฀ ฀ ฀ ฀ ฀ Michael Martens, Implico’s managing partner, speaks to about the DPNQBOZ T BDUJWJUJFT BDSPTT "TJB BOE UIF DIBMMFOHFT JU GBDFT JO UIF SFHJPO Ready and waiting ndia, in terms of biofuels, As a result, the government industry really wants to deliver biodiesel, slashing traditional I is very much like Europe, the managing partner of software solutions provider Implico, Michael Martens, observes. began to establish biofuels crops on wasteland – what seemed to be a suitable solution in terms of addressing climate change biofuels, we are ready. ‘As with any fuel retailer around the world, the companies in India will need to accommodate the needs diesel use by almost 91.2 million litres a year. With the implementation of this target, Malaysia became the second country Back in 2011 Germany and improving energy security, of customers who expect to introduce B5, behind only implemented an E10 blend at while at the same time saving a range of energy sources its neighbour Indonesia, the pump and motorists were ‘good’ land for the production offered at the point of sale. which has been blending 5% wary, leading to production of food crops. Nevertheless, Companies who insist on biodiesel into its conventional chaos and shortages of it soon came to light that any selling nothing other than diesel transportation fuel in conventional petrol. This even crops harvested on these standard crude oil-based select regions since 2006. resulted in some politicians otherwise useless wastelands petrol at the pump will simply Last year Indonesia calling that the mandate KPK UV[ OH]L LMÄJPLU[ LULYN` disappear from the market, manufactured 2.2 million be scrapped altogether. output due to poor soil quality. regardless of the size of tonnes of biodiesel from A similar story can be So in order to try and meet their infrastructure. The palm oil – 10.5% of its total seen in India. ‘If you look at its biofuels goals with high winners will be the dynamic biodiesel production. This is what has happened in the energy crops while keeping companies, the ones who more than double its 2010 European biofuels industry its people fed, India turned have set up their future- production volume of 1 million over the last 10 years, there away from edible feedstocks proof supply chain in good [VUULZ HUK H ZPNUPÄJHU[ are similar problems in such as sugarcane and time; a supply chain that is, rise from 2007 when just developing India’s biofuels palm oil, and headed into HIV]L HSS OPNOS` ÅL_PISL HUK 1% of its biodiesel was market,’ Martens says. the ocean. Even if the initial capable of assimilating any made from crude palm oil. The Indian government algae-to-biodiesel tests did type of new product or service Implico is cashing in on this has established an ambitious not appear promising, the both quickly and easily.’ demand for palm oil with its target for the nation to be direction seems to be right; automation system OpenTAS, blending 20% of all biodiesel HSNHL ^PSS KLÄUP[LS` ILJVTL which has been adapted for into regular fuel by 2016-17. an important part of the use in the palm oil industry. However, today the country renewable energy mix. While biofuels is struggling As Martens explains: ‘Palm has not even reached B5 in In March earlier this year to penetrate India’s oil is very similar to regular its regular diesel, causing public holding company transportation fuel market, oil found in the oil and gas Martens to speculate that World Health Energy Holdings quite the opposite is industry. It has exactly the ‘globally the industry is signed a letter of intent happening 2,000 miles same needs; how it needs not yet ready to deliver with Indian industrial and away in Malaysia and to be measured and how this amount of biofuel’. transport company Prime nearly 3,000 miles away in [OL LU[PYL ÅV^ MVY [OL ZWWS` to develop a $100 million Indonesia. Here, biodiesel is chain is processed, for India’s crop conundrum (€81.6 million) 250 acre in incredibly high demand. example. The only difference algae production area and On 1 June 2011 Malaysia is the upstream area as the Part of this reluctance to adopt biodiesel production plant. introduced its B5 mandate, fruits need to be dealt with. biofuels stems from the food which began in Putrajaya. It is After the oil is squeezed from versus fuel debate. The nation Ready for biofuels? expected the biodiesel blend the fruit, the same supply has a huge population growth, will be rolled out nationwide chain rules follow. The supply between 8 and 9%, and this For the time being at least, by the end of 2013, and ÅV^ MVY [OL WHST VPS PUKZ[Y` is already in line with the Implico’s automation the government predicts is exactly the same that 8-9% consumption growth. technology will only be that around 50,000 tonnes we have for the oil industry Martens poses the question: required for the oil and gas a month of biodiesel will so we have no different.’ ‘How do you decide where sector in India, and not be consumed domestically Today Implico’s OpenTAS to put the sugarcane? Feed yet the biofuels industry. by the end of this year. If system is installed at the people or put it in your Nevertheless, Martens these predictions are true, Sime Darby’s palm oil cars? Most people say feed ensures that his company Malaysia would need a plantation and palm [OL WLVWSL ÄYZ[ H JVTTVU is ‘ready to face these monthly supply of 7.6 million VPS YLÄULY` WYVKJ[PVU view on the biofuels problem.’ problems’. He says: ‘If the litres of palm oil-derived facility in Malaysia. O 40 august 2012 biofuels international