Gorilla Corporation offers business growth services globally through their experienced team. They help clients through strategic sales, mergers and acquisitions advice, and ensuring corporate social responsibility. Gorilla has a worldwide network and provides opportunities, programs, and tools to enhance channels and drive demand.
This document discusses strategic innovation at Apple and Google in the smartphone market as well as value-creating versus value-enhancing strategies. It also examines Apple's innovation network for the iPod and how Starbucks defines the coffee industry differently than traditional definitions. Blue ocean strategies are contrasted with red ocean strategies and examples like the early auto industry, PC industry, and tablets are analyzed. Finally, potential new innovations in personal computers, umbrellas, refrigerators, airplanes, transportation, and converging industries are contemplated.
The document discusses strategies for maximizing returns in the digital ecosystem for brands. It addresses understanding low involvement brands and driving sales through digital advertising. Multiple channels are explored, including video, display, mobile and social media platforms. Measurement across screens and attribution of effectiveness is debated. An integrated cross-media platform is presented to connect consumers, content and brands.
So what’s with the sportsman’s theme? The title of this keynote is “Applying a sportsman’s mindset to achieve success in your mcommerce business” but I think it’s really about using the same leadership approach in both business and your chosen sports goals.
Innovation strategies involve a portfolio of internal R&D spending, strategic alliances, acquisitions, and recruiting/retaining top human capital. Firms must balance the upsides and downsides of each approach, such as controlling intellectual property versus time to market. The document also maps the degrees and types of innovation, and examines factors that influence external sourcing decisions for companies of different sizes.
Future of Marketing MBA Lecture - Part OneIdris Mootee
The document summarizes a lecture at the Rotman School of Management about marketing. It discusses how marketing needs to change given new technologies and consumer behaviors. Consumers are increasingly using social networks and digital/mobile media over traditional TV, newspapers and magazines. Brands need to engage consumers through innovative experiences across multiple media channels rather than just advertising to them. Marketers must recognize that consumers value community, connectivity and authentic interactions with brands online.
The document summarizes various digital marketing campaigns for different clients and products across industries. Key details include the client brief, target audience, strategy, creative executions, and outcomes. Platforms leveraged include Facebook, YouTube, search engines, and various news/entertainment websites. The campaigns aimed to increase brand awareness, drive traffic and engage the target demographics through innovative creative executions on optimized digital platforms. Metrics like impressions, clicks, leads and conversions indicate the campaigns were successful in meeting business objectives.
Advertising - Presentation by Rodney Mayers, CRO of Proximic at the NOAH 2012 Conference in San Francisco, Four Seasons Hotel on the 26th of June. www.noah-conference.com
Climate Change green breakfast seminar - making international supply chains w...Blake Morgan
Blake Lapthorn Solicitor's Climate Change team held a green breakfast on climate change on Tuesday 20 November 2012. We were joined by guest speaker, James Bennett, Business Development Manager at Fairtrade Foundation.
This document discusses strategic innovation at Apple and Google in the smartphone market as well as value-creating versus value-enhancing strategies. It also examines Apple's innovation network for the iPod and how Starbucks defines the coffee industry differently than traditional definitions. Blue ocean strategies are contrasted with red ocean strategies and examples like the early auto industry, PC industry, and tablets are analyzed. Finally, potential new innovations in personal computers, umbrellas, refrigerators, airplanes, transportation, and converging industries are contemplated.
The document discusses strategies for maximizing returns in the digital ecosystem for brands. It addresses understanding low involvement brands and driving sales through digital advertising. Multiple channels are explored, including video, display, mobile and social media platforms. Measurement across screens and attribution of effectiveness is debated. An integrated cross-media platform is presented to connect consumers, content and brands.
So what’s with the sportsman’s theme? The title of this keynote is “Applying a sportsman’s mindset to achieve success in your mcommerce business” but I think it’s really about using the same leadership approach in both business and your chosen sports goals.
Innovation strategies involve a portfolio of internal R&D spending, strategic alliances, acquisitions, and recruiting/retaining top human capital. Firms must balance the upsides and downsides of each approach, such as controlling intellectual property versus time to market. The document also maps the degrees and types of innovation, and examines factors that influence external sourcing decisions for companies of different sizes.
Future of Marketing MBA Lecture - Part OneIdris Mootee
The document summarizes a lecture at the Rotman School of Management about marketing. It discusses how marketing needs to change given new technologies and consumer behaviors. Consumers are increasingly using social networks and digital/mobile media over traditional TV, newspapers and magazines. Brands need to engage consumers through innovative experiences across multiple media channels rather than just advertising to them. Marketers must recognize that consumers value community, connectivity and authentic interactions with brands online.
The document summarizes various digital marketing campaigns for different clients and products across industries. Key details include the client brief, target audience, strategy, creative executions, and outcomes. Platforms leveraged include Facebook, YouTube, search engines, and various news/entertainment websites. The campaigns aimed to increase brand awareness, drive traffic and engage the target demographics through innovative creative executions on optimized digital platforms. Metrics like impressions, clicks, leads and conversions indicate the campaigns were successful in meeting business objectives.
Advertising - Presentation by Rodney Mayers, CRO of Proximic at the NOAH 2012 Conference in San Francisco, Four Seasons Hotel on the 26th of June. www.noah-conference.com
Climate Change green breakfast seminar - making international supply chains w...Blake Morgan
Blake Lapthorn Solicitor's Climate Change team held a green breakfast on climate change on Tuesday 20 November 2012. We were joined by guest speaker, James Bennett, Business Development Manager at Fairtrade Foundation.
Gorilla is an ICT consulting firm with over 200 years of combined industry experience. It has a global presence across North America, Europe, Asia, Africa, and Australia. Gorilla specializes in merger and acquisition advisory, business growth strategies, and corporate social responsibility. It helps clients achieve billion-level sales growth through services like channel recruitment, demand generation, and integrated marketing.
The Imperative Group is a digital screenmedia development and delivery agency with over 12 years of experience in the sector. They have a pool of experts with significant experience to bring strategic guidance and practical knowledge to clients' projects. The Imperative Group develops strategies, products, services and content for clients in the retail, media, and digital out-of-home sectors. They position themselves as bridging the gap between technology vendors and end users such as retailers and corporations.
If a retailer does not recognize the changing dynamics of the consumer; how they will shop and connect with brands in the future, they will not just be punished; they will be punished with impunity.
LinkedIn provides various marketing solutions to connect professionals and businesses globally. It offers a quality audience of over 200 million members across different regions and countries. LinkedIn's platform allows targeted advertising and content distribution in a business context. It has high impact display ads, content ads, sponsored polls, inmails, and follower campaigns. The solutions help deliver compelling insights and marketing results through LinkedIn and SlideShare.
Mobile Marketing: Supercharge Your Brand From Your Customer's PocketTaylor Host
Kurt Karlenzig and Michael Oliver of The Marketing Store presented at the ACA 360: Focus on Digital conference 2011. The Marketing Store is a global brand activation agency specializing in consumer promotions (including promotional games), loyalty programs, digital/mobile, and CRM.
Knowledge of game mechanics and gamification, mobile promotions and brand activation can help marketers develop a promotional strategy to increase sales.
This document summarizes the founding team, business model, and funding requirements of Vitoto, a video sharing mobile app. The founding team includes the CEO, CTO, and CMO who have relevant experience in software, development, and marketing. The business model involves premium subscriptions, advertising, alliances with media companies, and competitions to drive user acquisition and engagement. Vitoto is seeking $500k in angel funding for initial operations and feedback, and a $3M Series A to fund scaling in the first year.
In today’s competitive environment, innovation—in its many forms—is more important than ever. How have many small, under-resourced businesses come so far so quickly, and what can you learn from their strategies and tactics? Renowned experts in global branding and marketing explore innovation and the role it plays in a company’s success. Rajeev Batra, the S.S. Kresge Professor of Marketing at the U of M’s Ross School of Business, moderates. He leads Professor Srinivasaraghavan Sriram and other panelists in discussing how to innovate with your brand, how to bypass key bottlenecks when initiating innovation and how to use disruptive innovation to gain competitive advantage. Professor Batra will also share insights from his recently published (May 2012 McGraw Hill) book that outlines disruptive ‘compete from below’ strategies used by low resourced companies to gain competitive advantage.
The Loyalty World conference is Europe's largest event focused on customer engagement, experience and loyalty, bringing together over 400 senior marketers from major global brands. The 2012 conference will provide best practices and case studies on driving loyalty and customer retention through larger space, more speakers, and deeper content in areas like advanced marketing. Attendees will include executives such as CMOs, heads of loyalty, and directors of marketing from companies across various industries.
The document discusses how technical communicators roles may change as products become more seamless and "just work". It defines what it means for a product to "just work" from internal and external perspectives. It also examines current technologies that are "game changers" and how technical communicators could respond by directly inputting into strategy to help products better maintain characteristics of a "perfect product" and accommodate disruptive technologies. The role of technical communicators is to have deep customer insights to enhance products and actively prepare for inevitable changes by building on innovations.
Lead Intel: Readying the Field to Successfully Follow-Up on Marketing LeadsAct-On Software
The document discusses how to prepare sales teams to successfully follow up on marketing leads. It emphasizes the importance of generating qualified leads, educating sales on competitors, and providing customized competitive intelligence. Specific recommendations include tracking lead behavior, setting quality scores, automating alerts for sales, and giving sales concise yet customized information on positioning, competitors' offerings, and how to respond to competitor challenges. The goal is to arm sales with relevant facts to help them win customers who may also be considering other options.
The document summarizes the agenda for the Commerce Summit Ariba - Paris on January 16, 2013. The agenda includes presentations on the networked economy, SAP and Ariba's partnership and innovation, strategies for successful e-procurement, best practices in business collaboration, and a concluding cocktail reception. A separate document provides additional context on how business networks can increase productivity and competitiveness through improved collaboration between organizations.
Collaboration & reseau social pour esce 2012Pierre Milcent
IBM has adopted collaboration and social computing tools to connect its 400,000+ global employees. It established strategic priorities around transforming the company into a more collaborative organization and improving employees' ability to identify experts. IBM provides enablement through social computing guidelines, education modules, and by embedding social features into its internal and external web pages. It has seen significant adoption of social platforms like Profiles, Communities, Files, and Blogs within IBM. The company continues to evolve its intranet portal and collaboration approach to drive a more participative culture and enable innovative work practices.
The document summarizes an event called the Better Acquisitions Gathering 2011 that brings together leaders in mergers and acquisitions to discuss strategies for successful acquisitions. The agenda includes roundtable discussions on acquisition and integration strategies, as well as a keynote speech. The introduction provides context about the challenges of maintaining leadership over long periods and the importance of acquisitions for growth. Statistics are presented on acquisition activity among top technology companies over the last five years, with over 1,100 acquisitions totaling $278 billion announced. The event aims to improve acquisition success rates and outcomes.
Globallogic (Formerly Cubika), es líder a nivel mundial en Servicios de I+D, Consultoría y Desarrollo de Software. GlobalLogic cuenta con más de 10 años en el mercado, más de 150 clientes, 3300 empleados y presencia en Estados Unidos, India, Ukrania, Israel, China y Argentina.
Contamos con una amplia trayectoria en proyectos de desarrollo de aplicaciones basados en nuevas tecnologías en las empresas líderes de la región de las principales industrias (Finanzas, Telecomunicaciones, Manufactura, Utilities, Gobierno, Medios y Entretenimiento).
Nuestro liderazgo en I+D nos permite estar a la vanguardia en IT anticipando los cambios en las distintas tecnologías. Así, protegemos la inversión y logramos ventajas competitivas para nuestros clientes.
- GlobalLogic is a privately held product development company that provides software R&D services and engineering solutions to ISVs and software companies.
- It has over 3,000 employees across centers in the US, Ukraine, India, China, and Argentina, serving over 120 clients with annual revenue of $100M and 40% growth.
- GlobalLogic offers a full range of product development services from idea generation to sustaining engineering and legacy modernization, using its distributed agile development platform to facilitate collaboration across locations.
GlobalLogic is a 10-year-old privately held global software product development company with over 3,000 employees across centers in the US, UK, Israel, India, China, Ukraine and Argentina. It provides full lifecycle product engineering and advisory services to ISVs and software companies, with $100M in annual revenue and growth of over 40% per year. GlobalLogic supports clients across a company's lifecycle from idea development to mature market maintenance.
GlobalLogic is a 10-year-old privately held global software product development company with over 3,000 employees across centers in the US, UK, Israel, India, China, Ukraine and Argentina. It provides full lifecycle product engineering and advisory services to ISVs and software companies, with $100M in annual revenue and growth of over 40% per year. GlobalLogic supports clients across a company's lifecycle from idea development to mature market maintenance.
Gorilla is an ICT consulting firm with over 200 years of combined industry experience. It has a global presence across North America, Europe, Asia, Africa, and Australia. Gorilla specializes in merger and acquisition advisory, business growth strategies, and corporate social responsibility. It helps clients achieve billion-level sales growth through services like channel recruitment, demand generation, and integrated marketing.
The Imperative Group is a digital screenmedia development and delivery agency with over 12 years of experience in the sector. They have a pool of experts with significant experience to bring strategic guidance and practical knowledge to clients' projects. The Imperative Group develops strategies, products, services and content for clients in the retail, media, and digital out-of-home sectors. They position themselves as bridging the gap between technology vendors and end users such as retailers and corporations.
If a retailer does not recognize the changing dynamics of the consumer; how they will shop and connect with brands in the future, they will not just be punished; they will be punished with impunity.
LinkedIn provides various marketing solutions to connect professionals and businesses globally. It offers a quality audience of over 200 million members across different regions and countries. LinkedIn's platform allows targeted advertising and content distribution in a business context. It has high impact display ads, content ads, sponsored polls, inmails, and follower campaigns. The solutions help deliver compelling insights and marketing results through LinkedIn and SlideShare.
Mobile Marketing: Supercharge Your Brand From Your Customer's PocketTaylor Host
Kurt Karlenzig and Michael Oliver of The Marketing Store presented at the ACA 360: Focus on Digital conference 2011. The Marketing Store is a global brand activation agency specializing in consumer promotions (including promotional games), loyalty programs, digital/mobile, and CRM.
Knowledge of game mechanics and gamification, mobile promotions and brand activation can help marketers develop a promotional strategy to increase sales.
This document summarizes the founding team, business model, and funding requirements of Vitoto, a video sharing mobile app. The founding team includes the CEO, CTO, and CMO who have relevant experience in software, development, and marketing. The business model involves premium subscriptions, advertising, alliances with media companies, and competitions to drive user acquisition and engagement. Vitoto is seeking $500k in angel funding for initial operations and feedback, and a $3M Series A to fund scaling in the first year.
In today’s competitive environment, innovation—in its many forms—is more important than ever. How have many small, under-resourced businesses come so far so quickly, and what can you learn from their strategies and tactics? Renowned experts in global branding and marketing explore innovation and the role it plays in a company’s success. Rajeev Batra, the S.S. Kresge Professor of Marketing at the U of M’s Ross School of Business, moderates. He leads Professor Srinivasaraghavan Sriram and other panelists in discussing how to innovate with your brand, how to bypass key bottlenecks when initiating innovation and how to use disruptive innovation to gain competitive advantage. Professor Batra will also share insights from his recently published (May 2012 McGraw Hill) book that outlines disruptive ‘compete from below’ strategies used by low resourced companies to gain competitive advantage.
The Loyalty World conference is Europe's largest event focused on customer engagement, experience and loyalty, bringing together over 400 senior marketers from major global brands. The 2012 conference will provide best practices and case studies on driving loyalty and customer retention through larger space, more speakers, and deeper content in areas like advanced marketing. Attendees will include executives such as CMOs, heads of loyalty, and directors of marketing from companies across various industries.
The document discusses how technical communicators roles may change as products become more seamless and "just work". It defines what it means for a product to "just work" from internal and external perspectives. It also examines current technologies that are "game changers" and how technical communicators could respond by directly inputting into strategy to help products better maintain characteristics of a "perfect product" and accommodate disruptive technologies. The role of technical communicators is to have deep customer insights to enhance products and actively prepare for inevitable changes by building on innovations.
Lead Intel: Readying the Field to Successfully Follow-Up on Marketing LeadsAct-On Software
The document discusses how to prepare sales teams to successfully follow up on marketing leads. It emphasizes the importance of generating qualified leads, educating sales on competitors, and providing customized competitive intelligence. Specific recommendations include tracking lead behavior, setting quality scores, automating alerts for sales, and giving sales concise yet customized information on positioning, competitors' offerings, and how to respond to competitor challenges. The goal is to arm sales with relevant facts to help them win customers who may also be considering other options.
The document summarizes the agenda for the Commerce Summit Ariba - Paris on January 16, 2013. The agenda includes presentations on the networked economy, SAP and Ariba's partnership and innovation, strategies for successful e-procurement, best practices in business collaboration, and a concluding cocktail reception. A separate document provides additional context on how business networks can increase productivity and competitiveness through improved collaboration between organizations.
Collaboration & reseau social pour esce 2012Pierre Milcent
IBM has adopted collaboration and social computing tools to connect its 400,000+ global employees. It established strategic priorities around transforming the company into a more collaborative organization and improving employees' ability to identify experts. IBM provides enablement through social computing guidelines, education modules, and by embedding social features into its internal and external web pages. It has seen significant adoption of social platforms like Profiles, Communities, Files, and Blogs within IBM. The company continues to evolve its intranet portal and collaboration approach to drive a more participative culture and enable innovative work practices.
The document summarizes an event called the Better Acquisitions Gathering 2011 that brings together leaders in mergers and acquisitions to discuss strategies for successful acquisitions. The agenda includes roundtable discussions on acquisition and integration strategies, as well as a keynote speech. The introduction provides context about the challenges of maintaining leadership over long periods and the importance of acquisitions for growth. Statistics are presented on acquisition activity among top technology companies over the last five years, with over 1,100 acquisitions totaling $278 billion announced. The event aims to improve acquisition success rates and outcomes.
Globallogic (Formerly Cubika), es líder a nivel mundial en Servicios de I+D, Consultoría y Desarrollo de Software. GlobalLogic cuenta con más de 10 años en el mercado, más de 150 clientes, 3300 empleados y presencia en Estados Unidos, India, Ukrania, Israel, China y Argentina.
Contamos con una amplia trayectoria en proyectos de desarrollo de aplicaciones basados en nuevas tecnologías en las empresas líderes de la región de las principales industrias (Finanzas, Telecomunicaciones, Manufactura, Utilities, Gobierno, Medios y Entretenimiento).
Nuestro liderazgo en I+D nos permite estar a la vanguardia en IT anticipando los cambios en las distintas tecnologías. Así, protegemos la inversión y logramos ventajas competitivas para nuestros clientes.
- GlobalLogic is a privately held product development company that provides software R&D services and engineering solutions to ISVs and software companies.
- It has over 3,000 employees across centers in the US, Ukraine, India, China, and Argentina, serving over 120 clients with annual revenue of $100M and 40% growth.
- GlobalLogic offers a full range of product development services from idea generation to sustaining engineering and legacy modernization, using its distributed agile development platform to facilitate collaboration across locations.
GlobalLogic is a 10-year-old privately held global software product development company with over 3,000 employees across centers in the US, UK, Israel, India, China, Ukraine and Argentina. It provides full lifecycle product engineering and advisory services to ISVs and software companies, with $100M in annual revenue and growth of over 40% per year. GlobalLogic supports clients across a company's lifecycle from idea development to mature market maintenance.
GlobalLogic is a 10-year-old privately held global software product development company with over 3,000 employees across centers in the US, UK, Israel, India, China, Ukraine and Argentina. It provides full lifecycle product engineering and advisory services to ISVs and software companies, with $100M in annual revenue and growth of over 40% per year. GlobalLogic supports clients across a company's lifecycle from idea development to mature market maintenance.