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BY SIAN LYNES

CONTENT                                                                    JUXTAPOSITION OF ELEMENTS
NME’s readership is aimed at young adults who are interested in            The page numbers have been chosen to be displayed in a
indie music. With this preference in music genre the colour scheme         red in comparison to the black colour font; this enables
also sways with darker colours such as grey and black and striking         it to stand out more and also complies to the three colour
colours such as red. They incorporated this as their house style and       palette pattern (red, white, black). Interestingly in
is clear within this contents page as they have featured their logo        comparison to Billboard, arrows are used to point out the
above the contents and a wob style (white text on black) sub-              articles featured ‘ON THE COVER’ rather than displayed
headings to categorise all the articles. This gives the contents a         them in a whole category by themselves. Not only does
more dramatic impact on the audience and appeals to their male
                                                                           this make the article appear more exclusive amongst the
majority readers as well. But the red is a universally appealing
                                                                           rest in their displayed categories but it also connotates
colour so would also attract the female buyers of the magazine. The
                                                                           that someone is pointing to read that particular article.
content orientates its articles around an image with a small
                                                                           By this method the reader can arguably find for
paragraph to associate with it. A plug is also used beside the
contents which is strategically important as this page will be the
                                                                           themselves articles featured on the cover lines which
most viewed as the reader will turn to this page to find things that       interested them but also guides them to articles of
interest them the most and pick and choose their preferences. The          similar conventions such as ‘Features’ in this case. This
plug advertises a subscription to the magazine and is in striking          can then attract the reader to become a regular reader as
yellow font against a contrasting black background which makes it          they discover articles that interest them more. The white
stand out against the white background house style which is                space between the contents listings in quite large, this is
adopted through the rest of the magazine. The brand uses a                 possibly because they used a bold capitalised sans serif
consistent sans serif font for their text as it is a more powerful style   font as a topic heading and would confuse against any
and arguably less feminine that serif fonts which are assumed.             other text.

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  • 1. BY SIAN LYNES CONTENT JUXTAPOSITION OF ELEMENTS NME’s readership is aimed at young adults who are interested in The page numbers have been chosen to be displayed in a indie music. With this preference in music genre the colour scheme red in comparison to the black colour font; this enables also sways with darker colours such as grey and black and striking it to stand out more and also complies to the three colour colours such as red. They incorporated this as their house style and palette pattern (red, white, black). Interestingly in is clear within this contents page as they have featured their logo comparison to Billboard, arrows are used to point out the above the contents and a wob style (white text on black) sub- articles featured ‘ON THE COVER’ rather than displayed headings to categorise all the articles. This gives the contents a them in a whole category by themselves. Not only does more dramatic impact on the audience and appeals to their male this make the article appear more exclusive amongst the majority readers as well. But the red is a universally appealing rest in their displayed categories but it also connotates colour so would also attract the female buyers of the magazine. The that someone is pointing to read that particular article. content orientates its articles around an image with a small By this method the reader can arguably find for paragraph to associate with it. A plug is also used beside the contents which is strategically important as this page will be the themselves articles featured on the cover lines which most viewed as the reader will turn to this page to find things that interested them but also guides them to articles of interest them the most and pick and choose their preferences. The similar conventions such as ‘Features’ in this case. This plug advertises a subscription to the magazine and is in striking can then attract the reader to become a regular reader as yellow font against a contrasting black background which makes it they discover articles that interest them more. The white stand out against the white background house style which is space between the contents listings in quite large, this is adopted through the rest of the magazine. The brand uses a possibly because they used a bold capitalised sans serif consistent sans serif font for their text as it is a more powerful style font as a topic heading and would confuse against any and arguably less feminine that serif fonts which are assumed. other text.