The billboard uses a black and white color scheme consistent with Prada's branding to allow for instant recognition, features the product being sold (glasses) in black and white, and uses bold black text on a white background to clearly display the "Prada" name. The retro styling of the glasses and models presents an elegant and sophisticated image that matches the target audience's needs.

1. Billboard Deconstruction
Emily McDermont

3. • This billboard consists of a black and white color theme which is Prada's
traditional colour. This will allow people to recognize the brand instantly
even without the name being on it. The two images also match
the colour scheme of black and white with the main selling product
(glasses) consisting of those two colors. The contrast between the colours
allows the images and text to stand out, especially on the white
background.

4. • The main text 'Prada' is in its signature font in a black bold font.
With the white background this contrast makes it stand out
more making it easier to read and recognize what brand it is
promoting.
• The billboard has a retro theme to it with the type of glasses
and the way the models have been chosen to look. It is
very elegant and sophisticated which suits and meets the
needs of their target audience.