The document discusses how attention spans are decreasing, especially among teens, and how content is becoming increasingly shorter and consumed differently as a result. It provides a brief history of how small, bite-sized content has grown in popularity. It suggests that everyone can now be a content creator, and that content should be focused on feeds, use short-hand, and match the short life spans of memes. Brands are advised to understand how current content is consumed on short platforms and go with the flow of this new media landscape.