How today top retailers use big data to gain a competitive advantage? In US, BestMart wants to become the sales leader for video games in hot season. The big data he used combines enterprise data with other relevant information like web browsing patterns in their store, Social Media Sentiment, Gaming Industry Advertising Buys, etc. He uses these data to predict trends and prepare for future demand. Best Mart also use big data to predict the area where demand would be greatest so that the stores can stock up and deliver the right no. of games to the right channels.

1. big data, big opportunities:
retail industry

2. It is the busiest shopping time of the year

3. and one video game is flying
off the shelves.

5. In the past, stores
that reacted to this
demand the fastest...

6. had the advantage.

7. But today, top retailers are using
BIG DATA
to gain a competitive advantage

8. Predicting trends
edicting trends

9. and preparing for future demand.
edicting trends and preparing for future dema

10. BestMart wants to become the sales
leader for video games this season.

11. Their work started
months ago...

13. First, BestMart needs to predict the
hot gaming item for this season.

14. Big data analytics combines enterprise
data with other relevant information

15. to create predictive models of trends.

16. BestMart also uses big data to predict
areas where demand would be greatest.

18. Now they can stock up and
deliver the right number of
games to the right channels.

19. Then, big data insights can provide
the base for price optimization models.

20. Real-time analytics help BestMart
synchronize prices hourly with demand,
inventory and the competition.

21. Next, BestMart wants to pinpoint the
customers who will likely buy this game

22. by segmenting customers according
to expected buying behavior

23. contacting them as they wish to be
reached

24. when they are in the right location

25. and engaging them with
personalized real-time offers.

26. Finally, BestMart wants to know what
other items customers would likely
purchase with this game.

27. Big data performs deeper analytics on
all data

28. to find meaningful patterns and
hidden insights.

29. BestMart uses this insight to create an
exclusive console and game bundle.

30. Ultimately, retailers using big data technology

31. are able to provide a smarter shopping
experience

32. to influence purchase decisions

33. and edge out the competition.

34. Learn more about big data at
IBMbigdatahub.com