1. Colonel Gregory T. Breazile, USMC
Director, C2/Cyber & Electronic Warfare Integration Division
CDD, DC CD&I
Colonel Breazile is currently serving as the Director, C2/Cyber & Electronic Warfare
Integration Division, Capabilities Development Directorate, Deputy Commandant Combat
Development & Integration. Prior to this assignment he served as the Commanding Officer,
Marine Corps Communication-Electronics School, 29 Palms, CA.
He began his enlisted service as a Marine Corps Reserve Anti-Tank Assault Man (TOW
Gunner) and attained the rank of Corporal when he was accepted to the Platoon Leaders
Class commissioning program. As a Marine Corps Officer, Colonel Breazile was trained in
communications and has served 27 years as a Communications Officer. He has commanded
at the platoon, company, battalion & group levels.
Colonel Breazile’s previous command positions include Commanding Officer, Marine
Corps Communication-Electronics School; Commander MarDet NATO Training Mission-
Afghansitan (NTM-A); Commanding Officer, 7th Communication Battalion, III MEF; Company
Commander&ExecutiveOfficer,BravoCompany,8thCommunicationBattalion,IIMEF;Executive
Officer, Marine Corps Recruiting Station Oklahoma City; Platoon Commander, 3d Battalion,
12th Marines, 3d Marine Division; Platoon Commander, 3d Combat Engineer Battalion, 3d
Marine Division.
His previous staff assignments include Division Chief, COCOM Support Division (J63), Joint
Staff; Director of Operations (CJ-3) & Director of Strategic Communication/Spokesman for
the NTM-A; Deputy Division Chief, Enterprise Services Division (J65B), Joint Staff; Assistant
Chief of Staff G-6, 1st Marine Aircraft Wing; Division Chief, Strategic Plans Division (CS), C4
Department, Headquarters Marine Corps; Assistant Chief of Staff G-6, Marine Corps Forces
Europe; Operations Officer (S-3), 8th Communication Battalion; Communication Planner, U.S.
European Command; Operations Officer, Recruiting Station Oklahoma City; Communication
Officer (S-6), 3d Battalion, 12th Marines, 3d Marine Division; Communication Officer (S-6), 3d
Combat Engineer Battalion, 3d Marine Division.
Colonel Breazile has participated in the following operations: Operation Enduring Freedom
(Afghanistan), Operation Unified Assistance (Thailand), Operation Joint Guardian (Bosnia/
Kosovo), Operation Shining Hope (Albania), Operation Allied Force/Noble Anvil (Naples,
Italy), Operation Joint Endeavor (Stuttgart, Germany), Operations Desert Shield/Desert
Storm (Saudi Arabia/Kuwait)
Colonel Breazile has earned a Masters of Military Art and Science (MMAS) Degree from
the Army Command & General Staff College, as well as a Master of Arts (MA) Degree
in Information Management from Webster University. He has also attained a Master of
Science (MS) Degree in National Resource Strategy from the Industrial College of the
Armed Forces (ICAF).
Colonel Breazile is married to the former Marcella Heid of Stillwater, Oklahoma and they
have four grown children (Christopher, Stephanie Cane, Benjamin, and Cecilia) and one
grandchild (Genesis Cane).
MARCH 17
20158:30am to 5:30pm
at the management
development institute
missouri state university
KEYNOTE

2. 8:30-9:00 Check In: Continental Breakfast by Coffee Ethic and Amycakes (The eFactory Lounge)
Sponsor Booth Visits (The eFactory Atrium)
9:00-9:05 Kickoff: Allen Kunkel, Assoc. Vice President, Research and Economic Development, MSU (PCTR 1001)
9:05-9:45 Keynote: Colonel Gregory T. Breazile, USMC, Pentagon (PCTR 1001)
(Introduction by Dr. Stephanie Bryant, Dean, Missouri State University College of Business)
9:30-9:45 Setting the Course: Jeffrey Schmedeke, Assistant Director of MDI (PCTR 1001)
10:00-10:45 Workshop: It’s a Matter of Size
n Small sized firms <50 employees (Panel Hosted by Torrent Consulting-Salesforce and Essentially Data) (PCTR 1046)
n Medium-sized firms 51—300 employees (Panel Hosted by Fioras Group; BKD) (PCTR 1001)
n Large firms >301 employees (Panel hosted by IBM Analytics and CoxHealth) (PCTR 1000)
11:00-11:45 Workshop: What’s Your Function?
n Marketing and Customer Care (Panel Hosted by MSU Marketing; Cisco; WalMart) (PCTR 1000)
n IT and Data Security (Panel Hosted by Huber & Associates; Jack Henry Associates; O’Reilly Auto Parts;
Wal Mart; Col. Greg Breazile) (PCTR 1001)
n Finance and Accounting (Panel Hosted by BKD; DeWitt & Associates; AECI ) (PCTR 1046)
n Strategy, Organizational Development, Operations (Panel Hosted by TXK Training; IBM Analytics) (PCTR 2010)
12:00-1:30 Luncheon: Catered in the eFactory Lounge
Networking: Booth Sponsor Visits
1:30-2:15 Workshop: What’s Your Other Function?
n Marketing and Customer Care (Panel Hosted by MSU Marketing; Cisco; WalMart) (PCTR 1000)
n IT and Data Security (Panel Hosted by Huber & Associates; Jack Henry Associates; O’Reilly Auto Parts;
Wal Mart; Col. Greg Breazile) (PCTR 1001)
n Finance and Accounting (Panel Hosted by BKD; DeWitt & Associates; AECI) (PCTR 1046)
n Strategy, Organizational Development, Operations (Panel Hosted by TXK Training; IBM Analytics) (PCTR 2010)
2:45-3:45 Workshop: Connectors’ Forum: Pulling It All Together (Speakers by IBM Analytics) (PCTR 1001)
3:45-5:30 St. Patrick’s Day Happy Hour and Reception: Wine and beer by Wine Spot, coffee by
Coffee or Tea by Coffee Ethic, noshes by Amycakes (The eFactory Lounge)
KEYNOTE
Colonel Greg Breazile, USMC—Keynote Speaker,
Department of Defense
SMALL FIRMS PANEL
Delivering the right message to the right audience at the right time
is essential for business growth. This interactive session will examine
how even small businesses can harness the power of big data to
automate their marketing. Panelists will also demonstrate using
Geographic Information Systems to visualize and analyze big data in
a way that reveals patterns, trends, and relationships that text-only
reports don’t. Automation and data visualization topics will include:
n Identifying marketing personas
n Establishing lead grading and defining lead scoring
n Building a marketing funnel
n Creating and reading visual business data
Josie Bock, Essentially Data | Eric Chambers, Torrent Consulting
MEDIUM-SIZED FIRMS PANEL
In this panel panelists and participants will discuss how big data can
be used to meet corporate and strategic company goals. Participants
will learn how to leverage big data to make better decisions regarding
marketing, supply chains and logistics as well as how to assess risk and
optimize resources for growth. Discussion will include specifics about
these topics:
n Setting the foundation for Big Data
n Optimum revenue and cost
n Managing risk in business operations
Mike Osredker, Fioras Consulting | Jeremy R. Clopton, BKD
LARGE FIRMS PANEL
In this panel, presenters will discuss answers to important questions
that larger firms face: Why do large companies often describe
themselves as data rich, but information poor? Participants will learn
about how this came to be and how your company can make it out
of this category. Topics for discussion include:
n Architecture of data storage and retrieval
n Enabling your business with self serve analytics
n How can you be agile and flexible for the future
Jack Blair, IBM | Jim Brown, CoxHealth
MARKETING & CUSTOMER CARE PANEL
In this panel, participants will hear how data management has advanced
to leverage innovative fit-for-purpose big data technologies like Hadoop
and others. Panelists will discuss how this leads to challenges in accessing
and combining disparate data silos. Virtualization as a technology will
be also be discussed. Customer success stories in financial services,
entertainment, and telecommunications will be explored as well. Other
topics to include:
n Who stores the data – how is it stored – why is it stored –
where is it kept – who has access
n Potential uses for the results that can be derived from Big Data
n How can companies leverage diverse data to achieve
better results
Dr. Ron Coulter, MSU College of Business | Dr. Chuck Hermans, MSU
College of Business | David Besemer, Cisco | Mark McGuire, Wal Mart
IT & DATA SECURITY PANEL
Panelists will discuss in an interactive way how Data Security needs affect
an organization’s analytics practice. Participants will also learn how to
translate an organization’s data analytics output into actionable events
and what the caveats are with these actions. Other topics include:
n Wicked fast analytics
n Why infrastructure matters with analytics
n Baby steps – Analytics your way
Dean Bergman, Huber & Associates | Kris Radmer, Wal Mart | Karla
Williams, O’Reilly Auto Parts | Scott Whisman, Jack Henry Associates
Colonel Gregorgy Breazile, USMC, Keynote Speaker, Department of
Defense
FINANCE & ACCOUNTING PANEL
Finance professionals have vast amounts of data at their fingertips each
and every day. This panel will discuss uses of this data to help provide
quantitative clarity – providing the vision you need to better leverage
your data for success. Participants will learn about the differences in
data analysis including analytics for “hindsight”, analytics for “insight”
and analytics for “foresight”. Topics will include these concepts:
n Understanding historical data
n Using analytics to measure what is important
n Structuring projected data for predictive analytics
Jeremy R. Clopton, BKD | Ben Stone, DeWitt & Associates
Aaron Rickard, Associated Electric Cooperatives, Inc.
STRATEGY, ORGANIZATIONAL DEVELOPMENT,
OPERATIONS PANEL
In this panel, panelists and participants will discuss how big data can be
harnessed to meet corporate and strategic company goals. Participants
will learn how to use big data to optimize future decision-making by
looking at the past to predict prospective trends in the buying cycle.
Additional talking points include:
n Aligning big data analysis to meet corporate mission,
vision and values
n Structuring data and analytics into business insight
n How to start a Big Data/Analytics program for your firm
Nick Sanders, TXK Training | Ian Doyle, IBM | Bruce Cerretani, IBM
CONNECTOR’S FORUM: PUTTING IT ALL TOGETHER
In this final plenary session, IBM professionals will cover key big data
patterns which are clearly emerging across multiple industries. The
panelists will showcase three real world case studies from IBM’s
database to help participants understand the various Analytics/Big Data
zones inherent within these patterns. Participants can expect to see clear
business case challenges, contexts, tools and solutions from examples in
the following industries:
n Automotive/Transportation
n Retail
n Banking Financial Services
Jack Blair, IBM | Stephen Boyd, IBM | Dennis Hebbard, IBM
MOVING YOUR BUSINESS
FORWARD WITH analytics