How to use big data to manage a modern day app. Learn more at www.Onehub.com

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Using Big Data to Manage
a Modern Web App

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Agenda
• What is a modern web app?
• What is Onehub?
• Big Data in a modern web app.
• Using Big Data to make smarter decisions.
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What is a Modern Web App?
• A distributed system; lots of networked parts.
• Always on, and constantly in chaos.
• Generates overwhelming amounts of data.
• Very malleable, can easily make changes at all levels.
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What is Onehub?
• Onehub is an online file sharing solution that helps
businesses securely share and control files in the cloud.
• Standard stack: AWS, Linux, Ruby on Rails, SQL.
• Business challenge: what happened to my files?
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Sources of Big Data
• 10s GBs of daily logs, the lowest value, most versatile.
• 100,000+ metrics/10 sec going into Graphite, nearly 1
billion daily.
• 65,000+ application events pushed as 550,000+
application notifications daily.
• 1 billion+ files in S3.
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Internal Tools
• Admin Tool
• Graphite
• Queue Dashboard
• Search Engine Dashboard
• Cache Dashboard
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Specialized External Tools
• New Relic - Application Performance
• Airbrake - Error Correlation
• Google Analytics - Pageviews
• Optimizely - A/B and Multivariate Testing
• Mixpanel - User Events and Funnel Analysis
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Improving Customer Support
• “Onehub is broken.”
• Is it broken for everyone, or just this person?
• Is it actually broken?
• Staying ahead of issues.
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11. New Relic 11

12. Airbrake 12

13. Graphite 13

14. Papertrail 14

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Improving Customer Support
• “Onehub is broken.”
• Is it broken for everyone, or just this person?
• Is it actually broken?
• Staying ahead of issues.
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Better Product Decisions
• What do people use?
• How do they use it?
• What should we build next?
• Operational concerns.
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17. Admin Tool 17

18. Google Analytics 18

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Better Product Decisions
• What do people use?
• How do they use it?
• What should we build next?
• Operational concerns.
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Customer Acquisition
• How did they find us?
• What did they do before they signed up?
• Are we the right fit?
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21. Mixpanel 21

22. Optimizely 22

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Customer Acquisition
• How did they find us?
• What did they do before they signed up?
• Are we the right fit?
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Conclusion
• Big data is only useful if you do something with it to
improve your business decisions — otherwise, it’s just
taking up space.
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