Big data refers to the large volumes of data generated from various sources including social media, web logs, and IoT devices, which can be structured, semi-structured, or unstructured. Traditional database systems are inadequate for managing this data. Companies leverage big data for enhancing their marketing strategies.

1. PRESENTED BY :- VISHAL VERMA
TOPIC :- BIG DATA
SUBJECT :- DATA ANALYTICS

2. WHAT IS BIG DATA?
• Big Data refers to massive amounts of data produced by
different sources like social media platforms, web logs,
sensors, IoT devices, and many more. It can be either
structured (like tables in DBMS), semi-structured (like XML
files), or unstructured (like audios, videos, images).
• Traditional database management systems are not able to
handle this vast amount of data.
• Companies use Big Data to refine their marketing campaigns
and techniques

7. THANK YOU