Big Data and Digital Analytics presentation for NMIMS

eClerx – An ISO/IEC 27001:2005 Certified Company

!

Humble graduate with 15+ Last 8 years Married and
years of experience in specialization in CRM, BI, father of two
Service and Technology Analytics, Digital, Big sons
with MBB Six and MBA Data and Sales /
(underway) Marketing Automation

Born in Abu Dhabi (UAE) Technology geek
and brought Travelled across the globe
up in Mumbai (True (actually stopped counting
Mumbaikar) the days of travel


We are industry
focused
specialists that
manage and
improve complex
data driven
processes


Incorporated in 2000

50+ Global Fortune 500
companies

50+ industry leading platforms

>5,500 analysts, project
managers, specialists out of India
and globally

FY13 revenue $125mm, zero debt
company

Acquired Cable & Broadband
process focused Agilyst in 2012


Commerce & Content:
focused on all facets of
! production
Master Data Management:
! stewardship, quality &
" governance across all data
types
Analytics & Automation:
visualization, analytics and
automation of data across
disciplines and platforms


Forbes Asia “Best Under a
Billion” 2011
Most Admired Knowledge
Enterprise 2012 – MAKE
ASIA
Ranked “Top Industry Specific
Vendors” and “Top KPO
vendors” by Global Services
in 2011
#124 in the INC. India 500


Industry Footprint
Broadband, Cable and
Telecoms
Hi-tech Manufacturing &
Software
Retail and eCommerce
Industrial Manufacturing
Media and Entertainment
Travel and Hospitality
Banking and Financial Services


Problems we solve
Too Much Data

Not Enough Time

Not Enough Budget

Not Enough People


Partnership

! # Adobe Omniture,
Salesforce.com, Webtrends,
Web Analytics Demystified,
Eloqua, Oracle ATG, Quantivo
certified partner

Digital Analytics Association
(DAA), Direct Marketing
Association (DMA) and
shop.org members


$ !

Sea of data that is either too
%
#
voluminous or too unstructured to
be managed and analyzed
through traditional means (viz.
database management tools)


&

Big data sizes are a constantly
moving target, as of
2012 ranging from a few dozen
terabytes to many petabytes of
data in a single data set


$ '

• Data from the Web, social • Call center voice data
media content (tweets,
blogs) • Genomic

• Facebook wall postings • Proteomic data from
biological research
• Video data from retail and and medicine.
Video entertainment


$ # #&

Data-driven decisions are better
decisions—it’s as simple as that. Using
big data enables managers to decide on
the basis of evidence rather than
intuition. For that reason it has the
potential to revolutionize management.


!

Companies that were born digital, such
as Google and Amazon, are already
masters of big data. But the potential to
gain competitive advantage from it may
be even greater for other companies.


$(


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11000$

10000$

9000$

8000$

7000$

6000$ WORLD WIDE WEB
INVENTED, 1990
5000$

4000$

3000$

2000$
PRINTING PRESS STEAM ENGINE
1000$
INVENTED, 1440 INVENTED, 1775
0$
1000 1200 1400 1600 1800 2000

GDP PER CAPITA (2010
U.S. DOLLARS)


#

*++,-*+./ *.01-*.0,
Punched Cards Intricate machinery of
accounting


#

*.20 *.3*
Colossus Information overload during
cold war – Collecting and
processing signals intelligence
with computers


#

*.31-*.33 *.+.
U.S. Govt. Transfer of Leverages internet,
govt. records to pioneered by U.S. Govt in
electronic format 1960’s, to share information
through hypertext system
called www


#

*.., 4//4
NASA researches use the After the 9/11 attacks, the
term BIG DATA for the first U.S. government, which
time to describe the has already dabbled in
challenge in Cox and mining large volumes of
Ellsworth’s case data to thwart terrorism


#

4//2 4//,-4//+
Unification of As social networks
counterterrorism agencies in proliferate,
a network-based information technology bloggers and
sharing system professionals breathe new
life into the "big data"
concept


#

4//. 4/**
The largest biometric Triumph of Big Data computing –
database is Scanning 4 terabytes of disk
commissioned by Govt. storage, in a matter of seconds,
of India - fingerprinting, IBM' Watson computer
s
iris scans, photographs of system defeats two human
1.2 billion people. challengers in the quiz
show Jeopardy


#

4/*4
The Obama administration announces a
$200 million Big Data Research and
Development Initiative in response to a U.S.
government report calling for every federal
agency to have a "' data'
big strategy."


#

4/*4
U.S. Secretary of State Hillary Clinton
announces a public-private partnership called
"Data 2X" to collect statistics on women and girls'
economic, political, and social status around the
world.


4/*/ 4/*1
50'
4 5*3'.
6 6
International Data Corp., March 2012


$
In the past, the term ‘Analytics'has been
used in the business intelligence world to
provide tools and intelligence to gain insight
into the data through fast, consistent,
interactive access to a wide variety of
possible views of information.


$
Very close to the concept of analytics, data
mining has been used in enterprises to keep
pace with the critical monitoring and analysis
of mountains of data.


7

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… provides insight into
how visitors interact with
$ 8 your website, mobile
application, social
engagement or video
consumption


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Bid Management Web Analytics External Applications
Execute and optimise pay- Collect and measure website Connect to external systems
per-click search advertising activity such as CRM and eCommerce
platforms

Integration Layer
Ad Serving Content Management
Target and deliver ads to Central Hub Manage and deploy content
online publishers Optimization, Segmentation and across multiple channels
business rules, collaboration
and data repository

Social Mobile Email
Deploy and track messages, Deploy and track messages, Design and deploy email
applications and activity on content and application to marketing campaigns
social networks mobile devices


#
$
#


#


MARKETING

TECHNOLOGY

INSIGHT &
# ANALYTICS


#
$


From being the sort of toll that was only needed for meteorology or physics
simulations, big data has recently moved into the mainstream: individual big
data conferences are drawing thousands, BD companies are attracting funding
rounds of over $50 million, BD venture funds are being created, and large
existing software players are validating the markets by partnering with or
acquiring outright early stage leaders in the space.”


Only 16% of
# companies have
Big Data strategies
for sales. Yet some
71% of participants
surveyed who know
about Big Data see
potential for it to
have a large impact
on sales


By 2018, US is
expected to face
a shortage of
1,40,000-
1,90,000
analytics pros.
So, many global
firms will have to
rely on Indian IT
providers for
analytics services


#
Chief Analytics Officer


1. Strong Industry
and Vertical
Domain
2. Strong Acumen
of Technology,
Numbers
3. Data
Visualization


)
9


@aneesmerchant

http://in.linkedin.com/in/aneesmerchant

aneesmerchant@gmail.com


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