Big data is growing exponentially as more data is created every day from various sources such as social media, digital content, and sensors. According to estimates, big data will drive over $200 billion in IT spending by 2016. Currently, big data spending is focused on adapting traditional solutions to handle large and complex unstructured data sets. However, by 2020, big data capabilities are expected to be standard features of IT systems. The big data market is forecast to grow rapidly over the next five years, topping $50 billion worldwide.

1. Analysis & Outlook
Big Data will drive Business Organization IT spending till 2016
Big data is gathered from everywhere be it posts, updates, comments, etc. to social media sites,
digital pictures and videos uploaded onto internet and stored on the various devices, purchase
transaction records, and cell phone GPS signals, etc. According to IBM, every day, we create 2.5
quintillion bytes of data — so much that 90% of the data in the world today has been created in
the last two years alone. Big data is any type of data - structured and unstructured data such as
text, sensor data, audio, video, click streams, log files and more and these data sets are huge and
complex which cannot be analyzed and processed using normal data base tools and
technologies.Big data sizes are a constantly moving target, as of 2012 ranging from a few dozen
terabytes to many petabytes of data in a single data set and requires "massively parallel software
running on tens, hundreds, or even thousands of servers.”According to IDC, the volume of
digital content is expected to grow to 2.7 zettabytes (ZB), up 48 percent from 1.8 zettabytes in
2011. With more than one billion smartphone users worldwide, and more than billion consumers
are active on the social media platform like Facebook , are generating zettabytes of data (1
zettabyte equals more than a trillion GB), giving out information on their likes and dislikes,
shopping preferences and much more.
According to Gartner, Big data will drive $28 billion of worldwide IT spending in 2012 and is
forecasted to drive $34 billion of IT spending in 2013. Big data will drive $232 billion in
spending through 2016. It will directly or indirectly drive $96 billion of worldwide IT spending
in 2012, and is forecast to drive $120 billion of IT spending in 2013. Big data currently has the
most significant impact in social network analysis and content analytics with 45 percent of new
spending each year. Most of the current spending is used in adapting traditional solutions to the
big data demands — machine data, social data, widely varied data, unpredictable velocity, and so
on — and only $4.3 billion in software sales will be driven directly by demands for new big data
functionality in 2012. “However, through 2018, big data requirements will gradually evolve from
differentiation to 'table stakes' in information management practices and technology. By 2020,
big data features and functionality will be non-differentiating and routinely expected from
traditional enterprise vendors and part of their product offerings”, according to Mark Beyer,
research vice president at Gartner.Gartner expects leading organizations to begin to use their big
data experience in an almost embedded form in their architectures and practices by 2015.
According to IDC estimates, Big Data market is expected to grow from $3.2 billion in 2010 to
$16.9 billion in 2015. This represents a compound annual growth rate (CAGR) of 40% or about
7 times that of the overall information and communications technology (ICT) market. IDC also
forecasts a significant opportunity for both Large IT vendors as they acquire smaller players and
launch their own product offerings and Startups where more than half a billion dollars in venture
capital has been invested in new Big Data technology. IDC study also highlights the five-year
CAGR for the worldwide market is expected to be nearly 40%, the growth of individual
segments varies from 27.3% for servers and 34.2% for software to 61.4% for storage.Over time
with the growth in appliances, Cloud, and outsourcing deals for Big Data technology business
Rajesh Prabhakar Analyst @ http://analysiscasestudy.blogspot.com/

2. Analysis & Outlook
organization focus will shift from technology capabilities towards the business value arguments.
Most of the vendors will focus on system performance, availability, security, and manageability
and there will be very little differentiation among the various vendors.
According to Wikibon, the Big Data market will see rapid growth spurt that will see it top the
$50 billion mark worldwide within the next five years and as of early 2012, the Big Data market
stands at just over $5 billion based on related software, hardware, and services revenue.Big Data
is going to be critical for business success in near future as businesses are looking to utilize the
data for making critical decisions, develop new products and services and improve the existing
ones. For some of the businesses Big data has already become a strategic advantage in
comparison to their competitors who are still looking for ways to crack data. New technologies
and tools are being aggressively developed and in next five years most of these technologies will
be part of traditional IT architectures and businesses will learn to use big data effectively and big
data will become just data and not more of strategic advantage.
Major Big Data Vendor NetApp $75 0% Tableau
$10 14%
Software
revenue 2011: Atos S.A. $75 1%
Think Big
Huawei $73 0% $8 100%
Analytics
Big Data
Big Siemens $69 0%
Revenue MapR $7 100%
Data
as
Vendor Revenue Xerox $67 1% Digital
Percentage $6 50%
(in $US Reasoning
of Total
millions) Tata
Revenue
Consultancy $61 1% ParAccel $5 45%
IBM $953 1% Services
Couchbase $5 84%
Intel $765 1% SGI $60 9%
DataStax $4.5 100%
HP $513 0% Logica $60 1%
10gen $4.5 100%
Fujitsu $285 1% Mu Sigma $55 85%
Datameer $4 100%
Accenture $273 0% Microsoft $50 0%
Hortonworks $3 100%
CSC $160 1% Oracle $50 0%
RainStor $2.5 100%
Dell $154 0% Splunk $45 68%
Attivio $2.5 13%
Seagate $149 1% 1010data $25 83%
QlikTech $2 1%
EMC $138 1% Supermicro $23 2%
HPCC
MarkLogic $20 25% $2 100%
Teradata $120 5% Systems
Amazon Cloudera $18 100% Karmasphere $2 100%
Web $116 18%
Red Hat $18 2% Other $25 n/a%
Services
Informatica $17 2% Total $5,125 1%
SAS
$115 24%
Institute Calpont $15 60% Source:
Capgemini $111 1% ClickFox $11 31% http://wikibon.org/wiki/v/Big_D
Hitachi $110 0% ata_Market_Size_and_Vendor_
Fractal
$12 100% Revenues
Analytics
SAP $85 0%
Pervasive
Opera $10 20%
$76 76% Software
Solutions
Rajesh Prabhakar Analyst @ http://analysiscasestudy.blogspot.com/