Bianca Genova has worked hard to make networking events for LinkedB2B more attractive to
members (see Exercises 10.18, 10.19, and 11.13 for background). She developed a speaker series
as one strategy to attract members to attend the events. Several months ago, she invited a
prominent author and speaker, Madison Avery, to an event on September 4. On August 21,
Madison sent the following note:
SUBJECT: Speaking Cancellation
Dear Bianca, I regret to inform you that I cannot speak at your September 4 networking event. I
will return the $2,000 advance that you sent me. In the past month, I have suffered some health
issues. I anticipated recovering more quickly. My doctor has advised that I avoid all travel for
several months to avoid some of these problems. On top of that, my father-in-law died two
weeks ago. As a result, Ive spent most of my time attempting to help my husband deal with this
tragic time. I appreciate your understanding.
Madison
At this time, 179 professionals have signed up for the event. Bianca needs to write a message to
all professionals who have RSVPd and paid for the event. She will explain that she will find a
fill-in speaker on the same topic and she will offer refunds to any person who no longer wants to
attend the event
Complete the following tasks:
a. Evaluate how well madison delivers bad news.
b. Rewrite madisons note to more effectively deliver bad news.
c. Assume the role of samantha and write a message to members that delivers the bad news and
also helps promote the networking event even in the absence of madison as a speaker..
Bianca Genova has worked hard to make networking events for LinkedB2.pdf
1. Bianca Genova has worked hard to make networking events for LinkedB2B more attractive to
members (see Exercises 10.18, 10.19, and 11.13 for background). She developed a speaker series
as one strategy to attract members to attend the events. Several months ago, she invited a
prominent author and speaker, Madison Avery, to an event on September 4. On August 21,
Madison sent the following note:
SUBJECT: Speaking Cancellation
Dear Bianca, I regret to inform you that I cannot speak at your September 4 networking event. I
will return the $2,000 advance that you sent me. In the past month, I have suffered some health
issues. I anticipated recovering more quickly. My doctor has advised that I avoid all travel for
several months to avoid some of these problems. On top of that, my father-in-law died two
weeks ago. As a result, Ive spent most of my time attempting to help my husband deal with this
tragic time. I appreciate your understanding.
Madison
At this time, 179 professionals have signed up for the event. Bianca needs to write a message to
all professionals who have RSVPd and paid for the event. She will explain that she will find a
fill-in speaker on the same topic and she will offer refunds to any person who no longer wants to
attend the event
Complete the following tasks:
a. Evaluate how well madison delivers bad news.
b. Rewrite madisons note to more effectively deliver bad news.
c. Assume the role of samantha and write a message to members that delivers the bad news and
also helps promote the networking event even in the absence of madison as a speaker.
