Simon Sinek spoke recently at the Vistage Think Big Conference sharing his trademark aha-inspiring wisdom. Here is my precis!

1. Beyond Why
CEO Coach, Carol Kunik
summarizes Simon Sinek’s recent
keynote at the 2013 Vistage
International Conference.

2. Carol Kunik | CEO Coach | Vistage Chair | 660-220-5500

3. “it is our natural desire to be
inspired by our leaders and to
work co-operatively”
“A need not met in today’s corporate
world.
Employees feel
• Unsupported
• Fearful of layoffs
…to the point where they are ineffective at
their jobs”
Carol Kunik | CEO Coach | Vistage Chair | 660-220-5500

4. Carol Kunik | CEO Coach | Vistage Chair | 660-220-5500

5. Endorphins
O The energy
from physical
tasks
O Endurance is
a valuable
skill in the
business
world
Carol Kunik | CEO Coach | Vistage Chair | 660-220-5500

6. Dopamine
O Pleasure feeling when
seeking & receiving
awards
O Careful which
behaviors you reward
because you get more
of that one!
Carol Kunik | CEO Coach | Vistage Chair | 660-220-5500

7. Serotonin
O The chemical
behind pride
O Workers want the
same safety and
“Stop saying
support from their your company
company as they do
from their family is like a family,
it is a family!”
Carol Kunik | CEO Coach | Vistage Chair | 660-220-5500

8. Oxytocin
O Stimulates the feelings of love
and family
Valued
O Successful work relationships
benefit from measured, More Than
emotionally-driven processes
Evaluated!
O Whenhiring, Informal
dinners work better than a #-
crunched, surveyed,
achievement-oriented interview
in an office
Carol Kunik | CEO Coach | Vistage Chair | 660-220-5500

9. People want to
work toward
collective
goals
which they
believe in.
Carol Kunik | CEO Coach | Vistage Chair | 660-220-5500

10. My Favorite Proverb ~
"To go fast, go alone.
To go far, go together"
610-220-5500
Carol Kunik
Vistage Chair