Technical writing is not just about writing documentation. Learn how you can use the basic writing skills you already have to write effectively for the web.
Yael Kochman, Teradata Mobile CoE's Content Marketing Manager, was invited to speak at a marketing event about increasing engagement with content.
She gave a handful of tips, from storytelling to customer experience and even shared some helpful tools.
Fall 2012 Prepared Speech Presentation SGD Part2Yi-Hung Peng
The document provides guidance on preparing and delivering an oral presentation in 9 steps, covering various aspects of preparation such as developing an idea, writing a script, rehearsing, understanding the stage, and interacting with the audience. It also includes examples of delivering presentations in different modes and forming groups to practice short speeches.
Clear Writing: Simple Steps to Make Your Communication Cleardclsocialmedia
The document provides guidelines for clear communication. It discusses communicating effectively for different audiences by considering their information consumption styles such as visual, auditory, reading/writing, and kinesthetic. The guidelines recommend using active voice, present tense, short sentences and paragraphs, headings, and a reader-focused approach. Examples are given to illustrate how to structure sentences and paragraphs clearly.
This document provides a summary of 10 common grammar and style errors including: vague pronoun references where the pronoun does not clearly refer to a specific word; comma errors when using compound sentences or dependent clauses; subject-verb agreement errors; incorrect use of words that are easily confused like there/they're/their; issues with pronoun consistency and agreement; misplaced or dangling modifiers; tense shifts within a sentence; number style errors; incorrect use of hyphens; and possessives. The document offers examples of each error and the correct form to improve clarity and avoid confusion.
How I herd cats - teamwork, persuasion and communicationRick Robinson
Most of us can only accomplish what we need to at home and at work through communication with others. I use this presentation with university students to give them an idea of the types of teamwork, persuasion and communication that they'll find useful in their careers.
Good communication starts with clear writing. Regardless of what you're trying to say. View this webinar if you are involved in:
proposals
blogs
social media
user instructions
policies and procedures
video scripts
Learn about what clear communication looks like and how to improve yours.
Yael Kochman, Teradata Mobile CoE's Content Marketing Manager, was invited to speak at a marketing event about increasing engagement with content.
She gave a handful of tips, from storytelling to customer experience and even shared some helpful tools.
Fall 2012 Prepared Speech Presentation SGD Part2Yi-Hung Peng
The document provides guidance on preparing and delivering an oral presentation in 9 steps, covering various aspects of preparation such as developing an idea, writing a script, rehearsing, understanding the stage, and interacting with the audience. It also includes examples of delivering presentations in different modes and forming groups to practice short speeches.
Clear Writing: Simple Steps to Make Your Communication Cleardclsocialmedia
The document provides guidelines for clear communication. It discusses communicating effectively for different audiences by considering their information consumption styles such as visual, auditory, reading/writing, and kinesthetic. The guidelines recommend using active voice, present tense, short sentences and paragraphs, headings, and a reader-focused approach. Examples are given to illustrate how to structure sentences and paragraphs clearly.
This document provides a summary of 10 common grammar and style errors including: vague pronoun references where the pronoun does not clearly refer to a specific word; comma errors when using compound sentences or dependent clauses; subject-verb agreement errors; incorrect use of words that are easily confused like there/they're/their; issues with pronoun consistency and agreement; misplaced or dangling modifiers; tense shifts within a sentence; number style errors; incorrect use of hyphens; and possessives. The document offers examples of each error and the correct form to improve clarity and avoid confusion.
How I herd cats - teamwork, persuasion and communicationRick Robinson
Most of us can only accomplish what we need to at home and at work through communication with others. I use this presentation with university students to give them an idea of the types of teamwork, persuasion and communication that they'll find useful in their careers.
Good communication starts with clear writing. Regardless of what you're trying to say. View this webinar if you are involved in:
proposals
blogs
social media
user instructions
policies and procedures
video scripts
Learn about what clear communication looks like and how to improve yours.
5 Website Updates to Make in 5 Minutes (or less)Ray van Hilst
Departments operate with a “throw it on the web and forget about it” mentality. Today’s crowded online environment includes mobile experiences, social traffic and changing search technologies that call for more care and feeding than that. This quick hitting session will equip association communicators with the tools and techniques systematically turn their website into the most effective communications tool in their toolbox. Explore web writing techniques, visual messaging, and how to create a practical, usable and repeatable process for publishing content.
The document discusses tips and best practices for writing effectively for the web. It provides guidance on using plain language, short sentences, active voice, and visual elements to engage users who typically scan pages rather than read thoroughly online. Key recommendations include using pronouns and action words, simplifying text, avoiding jargon, and developing editorial guidelines.
This document provides an overview of plain language principles and the Plain Writing Act of 2010. It defines plain language as writing that allows readers to quickly find information, understand it the first time, and use it to meet their needs. The Act requires that federal agencies use plain writing techniques in documents that provide public information or explain how to obtain benefits. Using plain language helps reduce costs for agencies by decreasing public inquiries and errors. The briefing covers plain writing best practices such as using short sentences and paragraphs, active voice, and everyday words.
The document provides tips for effective writing for the web, including writing concisely for scanning readers, using active voice and a direct tone, and including things like calls to action and hyperlinks to engage readers. It emphasizes understanding the audience and their needs in order to write content that is easy to understand and will encourage readers to take desired actions.
https://bloomerang.co/resources/webinars/
Andrew Buck will show you how the right words can spark emotion, spur action, and start a lifelong relationship.
The document discusses how non-profits can leverage various digital tools and platforms like email, websites, social media, and video to build relationships and engage supporters more effectively in the modern digital era. It provides tips on growing email lists, optimizing emails, using landing pages, designing websites, harnessing platforms like Facebook and Twitter, and measuring digital marketing efforts.
This document provides tips and guidelines for writing effectively for North American business audiences. It discusses emphasizing the main point, using simple language, active voice, and nondiscriminatory terms. The document also addresses avoiding overly general verbs and placing the main point at the beginning rather than end of writing. Specific dos and don'ts are provided with examples to illustrate proper business writing techniques for North American readers.
The document provides tips for effective web writing compared to print writing. It discusses how people consume information differently online by skimming and scanning rather than reading linearly. Web writing should focus on useful content over promotional fluff by directly addressing the needs and goals of the target audience. Tips include using clear headings and formatting like bullet points, writing concisely with an active voice, and optimizing content for search engines and mobile screens. The key is understanding audiences and providing exactly what they need to complete their tasks quickly.
Seven Powerful Ways To Build Your E-mail List With FacebookJohn Haydon
This document provides tips for building an email list using Facebook. It discusses understanding the role of email in communications and identifying audience segments. Seven incentives are described to drive email signups, such as eBooks, sponsor giveaways, advocacy opportunities, and photo contests. Tips are provided for placing an opt-in form on a Facebook page and designing the form. Other tools like ActionSprout and Shortstack are mentioned. Finally, ways to lower unsubscribes through segmenting lists and keeping subscribers engaged are discussed.
The document provides tips for writing content for websites that will be easily understood by audiences scanning the pages. It recommends keeping content concise with headlines under 8 words and paragraphs containing single sentences with one idea each. Writers should consider their audience and write in an active voice using stories and a consistent tone. Proper grammar, style guidelines and getting feedback are also emphasized.
Develop Your Tech Skills to Improve Elections in Your JurisdictionWhitney May
This document summarizes a presentation given at the National Association of County Recorders, Election Officials, and Clerks annual conference about how to use technology and plain language to improve communication with voters. It discusses using mobile technologies like responsive websites and apps to share election information, prioritizing the most common voter questions online, and writing all information in plain language so it can be easily understood by all. Attendees participated in breakout exercises and the presentation provided additional resources on these topics from the Center for Technology and Civic Life.
4 20 2010 CLA The Newest Tools for Relationship Buildingjayblove
The document discusses how non-profits can leverage various online tools like email, social media, websites and mobile to build relationships and engage with supporters. It provides tips on growing email lists, using landing pages, metrics that matter, video and more. charity:water is highlighted as an example that has successfully used these integrated online strategies to raise over $1 million.
The document summarizes the schedule and sessions for an ESL & Bilingual Education workshop. The opening panel will discuss employment opportunities in ESL. Later sessions will cover the experience of being an English Language Fellow teaching abroad and tips for building an effective resume and cover letter. The workshop will also provide information about an ESL endorsement program and how to get involved with the hosting organization, Illinois TESOL-BE.
Katherine Spivey of the U.S. General Services Administration presented this training on plain language tips, tactics, and rules for the Federal Communicators Network event on storytelling and writing on October 30, 2014.
The document discusses information architecture for nonprofits. It identifies key audiences like supporters, members, and the media and establishes goals for impression, collection, and action for each group. The presentation recommends identifying users, researching their needs through interviews and analytics, and creating user personas. It suggests mapping user flows and organizing a site map by ranked user groups and section goals. The document emphasizes testing usability and providing multiple access points to important information.
So your newsletter sucks. Or your newsletter rocks and your email lists suck. Or your newsletter rocks and your email lists rock, but your open rates and click thru rates are falling.
Here's a presentation to change all of that. Well it's still in your hands but we're here to help.
AFP/ Stroman / eTapestry Seminar Oct 6th 2009eTapestryCate
The document summarizes a presentation given by Cate Shaffer of eTapestry on embracing technology as a nonprofit. The presentation covered optimizing websites, attracting donors through social media, collecting information online, making databases work for communications, and examples of how technology has helped nonprofits increase fundraising and engagement. Key points included using tools like Facebook, YouTube, and email marketing to connect with supporters and promote causes.
Where Do I Start? Social Media for Beginners - Bladow, CrawfordKate Bladow
This document provides an introduction to social media for beginners. It discusses popular social media platforms like Facebook, Twitter, YouTube, blogs and how people use them. It then recommends ways to start using social media for your organization, such as sharing existing content, collecting supporter photos, creating discussion questions. The document stresses starting small, being willing to experiment and fail, and measuring the impact of social media efforts through analytics and feedback.
Discover the benefits of outsourcing SEO to Indiadavidjhones387
"Discover the benefits of outsourcing SEO to India! From cost-effective services and expert professionals to round-the-clock work advantages, learn how your business can achieve digital success with Indian SEO solutions.
5 Website Updates to Make in 5 Minutes (or less)Ray van Hilst
Departments operate with a “throw it on the web and forget about it” mentality. Today’s crowded online environment includes mobile experiences, social traffic and changing search technologies that call for more care and feeding than that. This quick hitting session will equip association communicators with the tools and techniques systematically turn their website into the most effective communications tool in their toolbox. Explore web writing techniques, visual messaging, and how to create a practical, usable and repeatable process for publishing content.
The document discusses tips and best practices for writing effectively for the web. It provides guidance on using plain language, short sentences, active voice, and visual elements to engage users who typically scan pages rather than read thoroughly online. Key recommendations include using pronouns and action words, simplifying text, avoiding jargon, and developing editorial guidelines.
This document provides an overview of plain language principles and the Plain Writing Act of 2010. It defines plain language as writing that allows readers to quickly find information, understand it the first time, and use it to meet their needs. The Act requires that federal agencies use plain writing techniques in documents that provide public information or explain how to obtain benefits. Using plain language helps reduce costs for agencies by decreasing public inquiries and errors. The briefing covers plain writing best practices such as using short sentences and paragraphs, active voice, and everyday words.
The document provides tips for effective writing for the web, including writing concisely for scanning readers, using active voice and a direct tone, and including things like calls to action and hyperlinks to engage readers. It emphasizes understanding the audience and their needs in order to write content that is easy to understand and will encourage readers to take desired actions.
https://bloomerang.co/resources/webinars/
Andrew Buck will show you how the right words can spark emotion, spur action, and start a lifelong relationship.
The document discusses how non-profits can leverage various digital tools and platforms like email, websites, social media, and video to build relationships and engage supporters more effectively in the modern digital era. It provides tips on growing email lists, optimizing emails, using landing pages, designing websites, harnessing platforms like Facebook and Twitter, and measuring digital marketing efforts.
This document provides tips and guidelines for writing effectively for North American business audiences. It discusses emphasizing the main point, using simple language, active voice, and nondiscriminatory terms. The document also addresses avoiding overly general verbs and placing the main point at the beginning rather than end of writing. Specific dos and don'ts are provided with examples to illustrate proper business writing techniques for North American readers.
The document provides tips for effective web writing compared to print writing. It discusses how people consume information differently online by skimming and scanning rather than reading linearly. Web writing should focus on useful content over promotional fluff by directly addressing the needs and goals of the target audience. Tips include using clear headings and formatting like bullet points, writing concisely with an active voice, and optimizing content for search engines and mobile screens. The key is understanding audiences and providing exactly what they need to complete their tasks quickly.
Seven Powerful Ways To Build Your E-mail List With FacebookJohn Haydon
This document provides tips for building an email list using Facebook. It discusses understanding the role of email in communications and identifying audience segments. Seven incentives are described to drive email signups, such as eBooks, sponsor giveaways, advocacy opportunities, and photo contests. Tips are provided for placing an opt-in form on a Facebook page and designing the form. Other tools like ActionSprout and Shortstack are mentioned. Finally, ways to lower unsubscribes through segmenting lists and keeping subscribers engaged are discussed.
The document provides tips for writing content for websites that will be easily understood by audiences scanning the pages. It recommends keeping content concise with headlines under 8 words and paragraphs containing single sentences with one idea each. Writers should consider their audience and write in an active voice using stories and a consistent tone. Proper grammar, style guidelines and getting feedback are also emphasized.
Develop Your Tech Skills to Improve Elections in Your JurisdictionWhitney May
This document summarizes a presentation given at the National Association of County Recorders, Election Officials, and Clerks annual conference about how to use technology and plain language to improve communication with voters. It discusses using mobile technologies like responsive websites and apps to share election information, prioritizing the most common voter questions online, and writing all information in plain language so it can be easily understood by all. Attendees participated in breakout exercises and the presentation provided additional resources on these topics from the Center for Technology and Civic Life.
4 20 2010 CLA The Newest Tools for Relationship Buildingjayblove
The document discusses how non-profits can leverage various online tools like email, social media, websites and mobile to build relationships and engage with supporters. It provides tips on growing email lists, using landing pages, metrics that matter, video and more. charity:water is highlighted as an example that has successfully used these integrated online strategies to raise over $1 million.
The document summarizes the schedule and sessions for an ESL & Bilingual Education workshop. The opening panel will discuss employment opportunities in ESL. Later sessions will cover the experience of being an English Language Fellow teaching abroad and tips for building an effective resume and cover letter. The workshop will also provide information about an ESL endorsement program and how to get involved with the hosting organization, Illinois TESOL-BE.
Katherine Spivey of the U.S. General Services Administration presented this training on plain language tips, tactics, and rules for the Federal Communicators Network event on storytelling and writing on October 30, 2014.
The document discusses information architecture for nonprofits. It identifies key audiences like supporters, members, and the media and establishes goals for impression, collection, and action for each group. The presentation recommends identifying users, researching their needs through interviews and analytics, and creating user personas. It suggests mapping user flows and organizing a site map by ranked user groups and section goals. The document emphasizes testing usability and providing multiple access points to important information.
So your newsletter sucks. Or your newsletter rocks and your email lists suck. Or your newsletter rocks and your email lists rock, but your open rates and click thru rates are falling.
Here's a presentation to change all of that. Well it's still in your hands but we're here to help.
AFP/ Stroman / eTapestry Seminar Oct 6th 2009eTapestryCate
The document summarizes a presentation given by Cate Shaffer of eTapestry on embracing technology as a nonprofit. The presentation covered optimizing websites, attracting donors through social media, collecting information online, making databases work for communications, and examples of how technology has helped nonprofits increase fundraising and engagement. Key points included using tools like Facebook, YouTube, and email marketing to connect with supporters and promote causes.
Where Do I Start? Social Media for Beginners - Bladow, CrawfordKate Bladow
This document provides an introduction to social media for beginners. It discusses popular social media platforms like Facebook, Twitter, YouTube, blogs and how people use them. It then recommends ways to start using social media for your organization, such as sharing existing content, collecting supporter photos, creating discussion questions. The document stresses starting small, being willing to experiment and fail, and measuring the impact of social media efforts through analytics and feedback.
Similar to Beyond the Manual: Writing for the Web - STC Spectrum14 (20)
Discover the benefits of outsourcing SEO to Indiadavidjhones387
"Discover the benefits of outsourcing SEO to India! From cost-effective services and expert professionals to round-the-clock work advantages, learn how your business can achieve digital success with Indian SEO solutions.
Instagram has become one of the most popular social media platforms, allowing people to share photos, videos, and stories with their followers. Sometimes, though, you might want to view someone's story without them knowing.
Ready to Unlock the Power of Blockchain!Toptal Tech
Imagine a world where data flows freely, yet remains secure. A world where trust is built into the fabric of every transaction. This is the promise of blockchain, a revolutionary technology poised to reshape our digital landscape.
Toptal Tech is at the forefront of this innovation, connecting you with the brightest minds in blockchain development. Together, we can unlock the potential of this transformative technology, building a future of transparency, security, and endless possibilities.
Gen Z and the marketplaces - let's translate their needsLaura Szabó
The product workshop focused on exploring the requirements of Generation Z in relation to marketplace dynamics. We delved into their specific needs, examined the specifics in their shopping preferences, and analyzed their preferred methods for accessing information and making purchases within a marketplace. Through the study of real-life cases , we tried to gain valuable insights into enhancing the marketplace experience for Generation Z.
The workshop was held on the DMA Conference in Vienna June 2024.
Bridging the Digital Gap Brad Spiegel Macon, GA Initiative.pptxBrad Spiegel Macon GA
Brad Spiegel Macon GA’s journey exemplifies the profound impact that one individual can have on their community. Through his unwavering dedication to digital inclusion, he’s not only bridging the gap in Macon but also setting an example for others to follow.
Understanding User Behavior with Google Analytics.pdfSEO Article Boost
Unlocking the full potential of Google Analytics is crucial for understanding and optimizing your website’s performance. This guide dives deep into the essential aspects of Google Analytics, from analyzing traffic sources to understanding user demographics and tracking user engagement.
Traffic Sources Analysis:
Discover where your website traffic originates. By examining the Acquisition section, you can identify whether visitors come from organic search, paid campaigns, direct visits, social media, or referral links. This knowledge helps in refining marketing strategies and optimizing resource allocation.
User Demographics Insights:
Gain a comprehensive view of your audience by exploring demographic data in the Audience section. Understand age, gender, and interests to tailor your marketing strategies effectively. Leverage this information to create personalized content and improve user engagement and conversion rates.
Tracking User Engagement:
Learn how to measure user interaction with your site through key metrics like bounce rate, average session duration, and pages per session. Enhance user experience by analyzing engagement metrics and implementing strategies to keep visitors engaged.
Conversion Rate Optimization:
Understand the importance of conversion rates and how to track them using Google Analytics. Set up Goals, analyze conversion funnels, segment your audience, and employ A/B testing to optimize your website for higher conversions. Utilize ecommerce tracking and multi-channel funnels for a detailed view of your sales performance and marketing channel contributions.
Custom Reports and Dashboards:
Create custom reports and dashboards to visualize and interpret data relevant to your business goals. Use advanced filters, segments, and visualization options to gain deeper insights. Incorporate custom dimensions and metrics for tailored data analysis. Integrate external data sources to enrich your analytics and make well-informed decisions.
This guide is designed to help you harness the power of Google Analytics for making data-driven decisions that enhance website performance and achieve your digital marketing objectives. Whether you are looking to improve SEO, refine your social media strategy, or boost conversion rates, understanding and utilizing Google Analytics is essential for your success.
APNIC Foundation, presented by Ellisha Heppner at the PNG DNS Forum 2024APNIC
Ellisha Heppner, Grant Management Lead, presented an update on APNIC Foundation to the PNG DNS Forum held from 6 to 10 May, 2024 in Port Moresby, Papua New Guinea.