In this webinar we will do a deep dive around the world of NFTs examining data from a top-down perspective. From the "macro" analytics showing us the big picture of NFTs, to the analytics that indicate why collections suceed or vanish. Finally we will close by covering what we can learn from the analytics that a single NFT token shows. With this webinar one will be able to learn when the NFT market points to a potentially less speculative environment or what data to look to when analyzing a new NFT collection.

1. Beyond speculation: a data centric
approach to NFTs
April 2022

2. Our Channel

3. NFA!
● ❌ IntoTheBlock does not provide financial advice
● 👨🏫 Educational purposes
● 🎰 NFTs -> Highly speculative cryptoasset class
● 😰 Illiquidity -> Higher volatility than tokens/coins
● 💸 Several -50% price drawdowns even in the most consolidated collections
● 🧑🧑🧑 Often designed and fueled by network effects

4. Agenda
● A glance at our upcoming NFT release
● Overview of NFT activity
● A dive into collections metrics

5. A quick update about ITB

6. Partnerships
● XT.com & Wundertrading analytics integrations

7. A glance at our upcoming NFT
release

8. 1st ITB NFT release
● Top-down approach ⛛ + Ξthereum on-chain activity
● Divided into 3 sections, both of them 🆓
○ Activity and Collections metrics
● Second release (next Q): collectors insights, per collections advanced metrics

9. Overview of NFT activity

10. What is the best metric to measure NFT Activity?
● 🔎 Google Search trends
○ 🟢 Discover factor
○ 🔴 Measure activity
● 📊Daily / Weekly / Monthly Volumes
○ 🆗 for short term sentiment
○ 🔀 Highly variable, hard to long term spot trends
○ 🔵 Tends towards -> “It is clearly a bubble”

11. Total Volume Traded by NFTs
● Shows the accumulated volume
traded in NFTs over time
● April 2022: Over $50B traded
● Both ETH & USD series available

12. Total Volume Traded by NFTs (USD, logarithmic)
● CSV export is great
● Clear trend starting 2021
● Acceleration & deceleration
phases

13. Adoption curves
● Upcoming years: likely an S-shape curve

14. How how much is a blockchain used for NFTs?
● Main use cases of smart contracts blockchains so far:
○ 💵 Decentralized finance (trading tokens, providing liquidity…)
○ 🖼🖼 NFTs
● Most accurate adoption metrics:
○ DeFi -> % ETH supply locked in smart contracts (similar to TVL)
○ NFTs -> % ETH addresses with balance holding NFTs

15. Addresses Holding NFTs
● 4.5% of ETH addresses with
balance are holding NFTs
● Proxy addresses -> 🧑 Users
● Steady growth pace

16. Demand side, covered. Supply side?
● Best output of the NFT offer
⬇️
Collections created
● Uncorrelated to demand (sales)
● Usually surplus on # collections lends
to short-timed market cooldowns

17. Number of NFT Collections
● Over 76K collections created
● Pace accelerated since Feb 22
● No signs of slowdown

18. Top NFT Sales
● Avg. top sales currently at
~$300k
● Usually most rare NFTs of
valuable collections appear
here

19. Collections metrics

20. What is interesting when comparing collections?
● Which collections are currently the most valuable?
● Which collections are gaining popularity?
● Which collections have more fans/holders?
● Which collections have been traded the most?

21. Most Valuable NFT Collections
● TOP 20 most valuable
● Valuable? -> Market cap = Avg. price * Supply
● Timeframes and Variations

22. Booming NFT Collections
● 7 day price performance
● Discover 🔎
● Catch the trend 📈
● Many are not expensive (yet)

23. Trending NFT Collections
● Trending -> those 10 trading the most volume in the last 24h

24. Collections With Most Unique Owners
● Showcases uses beyond profile pictures.
● Collectibles tied to RWA (Cryptostamps)
● Product gamification (Zapper)
● Trading cards (Parallel)
● Digital Art (Artblocks)

25. All-time Most Traded Collections
● Recognition
● Filters hype better
● Visual cue of the differences

26. What will come next?
● Collections
○ Dig deep ⛏️ Correlations of on-chain activity and price
○ Minimum price listed (Floor prices)
○ Number of NFTs listed to be sold
○ Volume sold by price buckets
● Collectors
○ Who is trading the most?
○ Who is making more profit?

28. Thank You! Questions?
Juan Pellicer
Research & Product at IntoTheBlock
Email: jpellicer@intotheblock.io
Twitter: @juan_p2p