Trends In Mobility - ideas in mobile for etourism forum

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Mobile and trends in mobility by Gerd Leonhard for etourism forum

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Trends In Mobility - ideas in mobile for etourism forum

  1. 1. Gerd Leonhard Media Futurist Trends in Mobility Gerd Leonhard www.mediafuturist.com Twitter.com/gleonhard gerd@mediafuturist.com Facebook: gleonhard
  2. 2. Gerd Leonhard Media Futurist
  3. 3. Gerd Leonhard Media Futurist Disruption
  4. 4. Gerd Leonhard Media Futurist
  5. 5. The web... with a better UI Gerd Leonhard Media Futurist
  6. 6. Gerd Leonhard Media Futurist How long...?
  7. 7. Gerd Leonhard Media Futurist Soon... books!
  8. 8. Gerd Leonhard Media Futurist Time to jump in!
  9. 9. Gerd Leonhard Media Futurist
  10. 10. Gerd Leonhard Media Futurist Trends that will impact your business
  11. 11. Think: Location! Gerd Leonhard Media Futurist
  12. 12. Gerd Leonhard Media Futurist
  13. 13. Gerd Leonhard Media Futurist Sound-bites from 3GSM in Barcelona “We believe all phones will be smartphones,” Mike Lazaridis (RIM) Kai Öistämö (Nokia) “What was referred to as a mobile phone a few years ago, has become a mobile computer today...The future of mobile handsets will bring more processing power, memory, graphics, connectivity options, higher definition screens. Mobile devices will manage connections of 100 megabits per second and upwards, seamless roaming, contextual information to be based on location as well as how the user feels, sensor applications, and any other radio connectivity the user may have activated. “Mobile phones won’t be the only devices that consumers and businesses use with the wireless network in the future – just look at the netbooks and e-readers that are already available,” Glenn Lurie, Head of a new “emerging devices” division at AT&T.
  14. 14. Gerd Leonhard Media Futurist Think... again
  15. 15. Gerd Leonhard Media Futurist And again...
  16. 16. Gerd Leonhard Media Futurist
  17. 17. Gerd Leonhard Media Futurist Remember?
  18. 18. Gerd Leonhard Media Futurist
  19. 19. Gerd Leonhard Media Futurist The power of ‘getting it right’
  20. 20. Gerd Leonhard Media Futurist Micro-Conversations
  21. 21. Gerd Leonhard Media Futurist
  22. 22. Gerd Leonhard Media Futurist Social Search + Mobile
  23. 23. A very useful trend Gerd Leonhard Media Futurist
  24. 24. Mobile Software Apps - The Gerd Leonhard Media Futurist Future of Travel Marketing?
  25. 25. Mobile Advertising Gerd Leonhard Media Futurist
  26. 26. Gerd Leonhard Media Futurist
  27. 27. Gerd Leonhard Media Futurist The Future of Advertising •“Great products that have marketing embedded in them” (J. Hicks, CPB) •Ads as Content (and vice versa) •Branded Content (Content as Ads) •Engagement Advertising •Social Networks, Social Search ‘Contvertising’
  28. 28. Gerd Leonhard Media Futurist Summary Think 2.0 Think Mobile Think Interactive Think Engagement Think Conversation
  29. 29. Gerd Leonhard Media Futurist Thanks for watching Gerd Leonhard www.mediafuturist.com Twitter.com/gleonhard gerd@mediafuturist.com Facebook: gleonhard

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