Betsy takes pride in her discounted JCP clothing because the wrinkles on her eyes show her dedication to watching her son play soccer, and her knock-off heels and stretchy skirt provide comfort as she goes about her day. For Betsy, appearance is less important than living a fulfilling life, and what she wants is for others to understand that her clothes are just basic necessities, not reflections of her self-worth - which is something JCP understands.