Social media usage has surpassed email and people now spend over 200 million hours per month gaming online in the US. However, issues like spam, cheating, and threats to privacy and reputation exist on current social media platforms. The document proposes empowering Horizon 2020 by developing methods, platforms, tools, social incentives and business models to create trustable social media centered around assessing the trust and reputation of online content and people. This would help harness collective intelligence into apps that can support sustainability, the environment, social capital and economic growth.

1. Empowering Horizon 2020
with trustable social media
Scenario
Facebook population now as big as
the entire world’s in 1804
Social network usage
surpassed email
Over 200M hours/month
spent in online gaming in the US
But...
spam, cheating, forged content
and reputation, privacy threats
Big data deluge
Objects
Need
Opportunity
Social media
centred on trust
and reputation of
content and people
Harnessing the wisdom of
the crowd into apps for
sustainability, environment,
social capital, growth
People
Our challenge
Building methods, platforms, tools, social incentives and business models
for Collective Awareness apps based on content and people trust
Endorsing Projects, Networks and Institutions