The document introduces the characters of the Poopy Pals, a group of neighborhood pets that go on daily adventures and learn about friendship and family. It then summarizes the plot of the first Poopy Pals animated short, where Bailey searches for her mother in Scotland with the help of her friends. Finally, it outlines Cygany Inc.'s plans to grow the Poopy Pals franchise through animated content, licensed merchandise, and a mobile app to build a following of over 1 million viewers within 5 years.
3. Bailey
Bailey is a purple Scottish Terrier and speaks with a
Scottish accent. As a mom she makes things happen for
the good of the group. She looks out for all her friends in a
Motherly fashion.
4. Keeley
Keeley is the sweetheart of the bunch. She always looks
on the good side of things. Sheโs probably the smartest of
them all - she can even read - just donโt expect this down-
to-earth cutie to flaunt her intelligence.
5. Fluffy
Fluffy is in love with himself. He takes care of his looks, he
wonโt stop bathing. He knows weird facts and gossip like
the back of his immaculately manicured paw.
6. Rex
Rex is one energetic puppy! For what he lacks in smarts he
makes up for with pure enthusiasm. Rex loves eating,
chasing his tail, and chatting with his friends.
7. Sarge
Sarge speaks and acts like a Sarge in the Army. He thinks
heโs the boss of the group! Sargeโs tough-love mentality is
the backbone of his personality. Heโs never one to pull
back on giving โfatherlyโ advice either!
8. Vinnie
Vinnie is from Brooklyn, NY and has got the accent to
prove it. Heโs got the attitude similar to the Bowery Boys.
Vinnieโs not too smart but he's a great friend and loyal to
the bone.
9. The POOPY Pals are a group of neighborhood pets - a
group of friends - a family. Going through the daily
adventure of life. Learning about themselves and what it
means to be a family along the way.
10. The POOPY Pals Adventure
EPISODE #1
โWhere is my mother?โ
โข All the Poopy Pals families are traveling to Scotland for a 3 day wedding.
โข Bailey wants to find her mother so all the Pals rally to help her.
โข Sarge and Vinnie are service dogs so they get to go, but the other Pals want to go too, so they stow away and travel with their families.
โข Upon arriving in Edinburgh, the Pals set out on an epic adventure to find Baileyโs family and finally find someone who knows Baileyโs clan.
โข The Pals get to be a part of a Cรจilidh, a Scottish dance party.
โข Bailey struggles to decide whether to stay with her clan or return with her Pals.
โข The Pals convince Bailey that they are now her Clan and she agrees to return.
โข Keeley gets lost on the return trip and more adventures ensue.
โข The Pals finally return home, safe and sound.
11. The Poopy Pals Visibility Today
โข All Poopy Products have packaging scenes involving at least one Poopy Pal
โข Over 30,000 units of Poopy Products move off shelves per month
โข Estimating 70,000+ units moving per month by Summer, 2017
โข Free Advertising for the First Adventure of The Poopy Pals Via Poopy Products
13. CYGANY, INC CORPORATE REPORTING STRUCTURE
PATRICIA HENDERSON, CEO
DMS PACKAGING
POOPY PALS NEW PRODUCTS
SALES MNGR(TBD)
POOPY PALS SOCIAL MEDIA
MANAGER (TBD)
CYGANY INC ADVISORY BOARD
PRESENTLY ALL ACCOUNTING, LEGAL AND SALES REPS ARE OUTSOURCED ACTIVITIES
HANDLED BY CONTRACTS
14. The POOH-PEE
TRACKER APP
โข Launched in 2013
โข Facebook for Pets
โข Free APP-All Devices
โข Over 10,000 Users
โข Globally in 9 countries
โข No Marketing To Date
โข Store Locator
โข Photo Album
15. Proposed Licensed Marketing
Products
โข Stuffed Animals
โข Dog and Cat Toys
โข Halloween Costumes
โข The Poopy Pals Pet Treats
โข โฆ..And Many More Ideas!!!
16. YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5
Opening Cash $ (3,552,850.00) $ (2,095,900.00) $ 1,354,100.00 $ 5,534,900.00 $ 10,665,740.00
Total Revenues 1,590,200.00 10,503,000.00 12,591,000.00 15,305,400.00 18,834,120.00
Animation Costs - (2,086,000.00) (2,086,000.00) (2,086,000.00) (2,086,000.00)
Poopy Products Costs (116,250.00) (4,559,000.00) (5,916,200.00) (7,680,560.00) (9,974,228.00)
Employee Payroll $ (17,000.00) $ (408,000.00) $ (408,000.00) $ (408,000.00) $ (408,000.00)
Ending Cash $ (2,095,900.00) $ 1,354,100.00 $ 5,534,900.00 $ 10,665,740.00 $ 17,031,632.00
Using 1 Million Viewers
and 60% will buy
ONE item at around $10
with 35% marginsโฆ
This repeats each year,
with a 30% increase in
viewers and product
buyers with each new
Adventure Release
Cash Flow for The POOPY Pals Adventure Franchise through Year 5
17. Creative Team
DALE CARMAN
Executive Creative
Director & Partner
Dale Carman has been in the creative
business for 25 years. He was the
original co-founder of Reel FX where he
grew the company from 25 people to
over 350 people over 25 years.
His creative direction touched all parts of
the business from major motion pictures,
to TV commercials to theme park rides
and virtual reality. Carmanโs endeavor
into virtual reality began over 2 years
ago funding a kick starter which later
became Oculus Rift.
Dale has directed numerous projects,
from feature films to theme park rides.
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