Betsy Johnson - Lessons from the Shark Tank

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Annual Conference, April 23-24, 2014
Lessons from the Shark Tank
Betsy Johnson
SwimZip
@SwimZip

Lessons from the Shark Tank
Betsy Johnson
Co-Founder and President

• My Back Ground
• Why Swimwear?
• July 2010
• What makes us
special….
• Feb 2013 – they day
it all changed.

Process of Shark Tank
• Started in March 2012
• Phone call in August of 2012
• Flight 4 days later
• LA 5 days
• Whirlwind – what just happened

What’s Next
• Partnering with new brands
• Expanding our line
• Connecting with new
launches of brands
• Trade Shows
• Employees / Interns
• It’s a blast – exhausted!

Get Connected
• Betsy@SwimZip.com
• http://www.SwimZip.com
• Of course – social media is huge for us. Take a
quick picture and facebook, instagram, or
tweet us! #SwimZip @swimzip
• 60% of our business is referrals from SwimZip
owners or fans.

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Betsy Johnson - Lessons from the Shark Tank

1. Annual Conference, April 23-24, 2014 Lessons from the Shark Tank Betsy Johnson SwimZip @SwimZip

2. Lessons from the Shark Tank Betsy Johnson Co-Founder and President

3. • My Back Ground • Why Swimwear? • July 2010 • What makes us special…. • Feb 2013 – they day it all changed.

4. Process of Shark Tank • Started in March 2012 • Phone call in August of 2012 • Flight 4 days later • LA 5 days • Whirlwind – what just happened

5. The Shark Tank Effect • Sitting and waiting…. • Waiting ….. Till February • We had over 7 Million viewers • Site crashed with 14 million views at 1 time • Inventory • Press • Brand Awareness • Success

6. What’s Next • Partnering with new brands • Expanding our line • Connecting with new launches of brands • Trade Shows • Employees / Interns • It’s a blast – exhausted!

7. Get Connected • Betsy@SwimZip.com • http://www.SwimZip.com • Of course – social media is huge for us. Take a quick picture and facebook, instagram, or tweet us! #SwimZip @swimzip • 60% of our business is referrals from SwimZip owners or fans.