2. Silverback
 Laying out of content
 Journey down the site
 Rich visuals but meeting standards
 Good use of JavaScript

3. Kingsford competition
 Clear what the product is, use of photos and text
makes it clear.
 Easy to view the video
 Uses good combination of image text and real text
 Accessible and searchable

4. Mailchimp
 You can see the product upfront
 Clear explanations of the product
 Pull out testimonial
 Useful sitemap at bottom