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General Comments
What was the plan?
• Identify the core traits of the resorts
• Distil a message around those core traits
• Developed the message to a story
• Identify content opportunities within that story
• Formulate a content plan around resources, time
and goals
• Create the content
• Place and promote the content
• Monitor
• Close the loop
Content opportunities
•Videos
•Memes
•Competitions
•Infographics
Elements
Elements
Elements
Elements
Elements
Elements
Elements
Elements
Results
Statistical Insights
Results
ATKV Resorts
Results
Statistical Insights
Results
Best practice for online measuring
Best practice for online measuring

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Best practice for online measuring