The document discusses re-inventing mobile banking channels. It notes that over 50% of customers want more personalized customer service and advice incorporated into online and mobile banking. The challenges mentioned include time to market, customer experience, competition, marketing, loyalty, revenue generation, cross-selling, costs, satisfaction and security. BankWorld is introduced as providing personalized offers, innovative service delivery, banking convenience on a single mobile platform supporting SMS, USSD, apps and mobile web. Examples of SMS money transfers and person-to-person payments are provided, as well as extensions like payments to businesses and taxis. Automatic account opening is described as another capability.